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Pens & Markers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Pens & Markers category on Amazon has a high level of customer satisfaction. With an average rating of 4.58 out of 5 and a total of 10,878 reviews, it suggests that customers are generally happy with the products in this category. If you are a seller in this category, it is important to maintain the quality of your products and ensure that they meet the expectations of your customers. It is also important to encourage customers to leave reviews, as this can help to increase your product's visibility and credibility on the platform. One piece of advice for sellers in this category is to pay attention to customer feedback and use it to improve your products. This can help to increase customer satisfaction and loyalty, which can ultimately lead to increased sales and revenue. Additionally, it is important to stay up-to-date with industry trends and offer a variety of products to meet the diverse needs of your customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is rock, the most common behavior is rock painting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, categorized as Pens & Markers, is popularly used by individuals in relation to their children, specifically kids, daughters, and granddaughters. This suggests that the product may have a strong appeal to parents and grandparents who are looking for creative outlets or activities to engage their children. Furthermore, the top three places where this product is commonly used are rocks, canvases, and wood. Rock painting stands out as the most popular usage, followed by gifting purposes. This indicates that the product is often utilized for artistic endeavors, such as creating personalized gifts or engaging in rock painting as a recreational activity. Based on this analysis, it is likely that the target customer profile for this product includes parents, grandparents, and individuals who enjoy engaging in creative activities with children. These customers may be interested in finding ways to bond with their kids, daughters, or granddaughters through art and crafts. They may also value the versatility of the product, as it can be used on various surfaces like rocks, canvases, and wood. To cater to this customer profile, it would be beneficial to emphasize the product's child-friendly features, such as non-toxic ink or easy grip for small hands. Marketing efforts could focus on the product's ability to foster creativity, promote quality time with loved ones, and provide a means for creating personalized gifts. Additionally, offering tutorials or ideas for rock painting and other creative projects could further engage this target audience. Overall, the analysis suggests that the product has a strong appeal to parents, grandparents, and individuals interested in engaging in creative activities with children. By understanding and targeting this customer profile, businesses can effectively market and promote the product to maximize its potential.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, paint, tip, color, marker. The most mentioned elements about pen are do not work(4.67%), dry out(4.03%).
The top 5 positive reviews are color, pen, paint, marker, tip. The most mentioned elements about color are good(13.59%), vibrant(13.22%).
do not work4.67%
dry out4.03%
difficult to use1.38%
leak ( and0.85%
look good3.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of pens and markers is the pen itself, with 23.99% of respondents mentioning it. Other cons include issues with paint, tip, color, and marker. On the other hand, the most commonly mentioned pro aspect is color, with 43.17% of respondents mentioning it. Overall, it appears that consumers are most concerned with the functionality of pens and markers, particularly in terms of the pen's performance and the quality of the paint and tip. However, they also value the ability to produce vibrant and varied colors. To address these concerns, product developers may want to focus on improving the quality of the pen and addressing any issues with the paint and tip. Additionally, they may want to consider offering a wider range of colors to appeal to consumers who value this aspect of pens and markers. When selecting pens and markers to purchase, consumers should consider their specific needs and preferences. If they prioritize color variety, they may want to look for products that offer a wide range of hues. If they prioritize functionality, they may want to look for products that have a reputation for high-quality pens and tips.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
clear color1

Based on the data provided, it seems that customers in the Pens & Markers category are primarily motivated by the product description when making a purchase. This could be because pens and markers are often used for specific purposes, such as drawing or writing, and customers want to ensure that the product they are buying will meet their needs. Some possible reasons why the product description is the top feature could include: - Customers want to know the specific features and benefits of the product before making a purchase. - Customers may be looking for a specific type of pen or marker, such as one that is waterproof or has a fine tip. - Customers may be comparing multiple products and want to make an informed decision based on the information provided in the product description. To optimize Amazon listings for pens and markers, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider including customer reviews and ratings, as these can provide valuable social proof and help to build trust with potential buyers. Additionally, sellers may want to consider offering competitive pricing and leveraging word-of-mouth marketing by encouraging satisfied customers to recommend their products to others.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less colorful20
more color
last long17
last long
last longer
finer tip12
finer tip
thinner tip
tip finer
extra-fine tip
tip softer
4 last7
broad range of color6
more color variety
broad color range
broad scope of color
great variety of color
wide variety of color
colored pen6
dark green pen
extra black white pen
metallic pen
more green color pen
paint pen
long last5
long last
longer lasting5
last longer
last more than
more color & style5
more color
fine tip
tip good
tip more good point

Analysis of Customer Expectations for Pens & Markers: Based on the mentioned customer expectations, it is clear that customers in this category prioritize functionality and durability over aesthetics. Here are some key insights: 1. Less Colorful: Customers seem to prefer pens and markers that are not overly colorful. This suggests that they are looking for more professional or versatile options that can be used in various settings, such as offices, schools, or art projects that require a more subdued color palette. 2. Last Long: Durability is a significant concern for customers. They want pens and markers that can withstand regular use without running out of ink or breaking easily. This expectation indicates a desire for high-quality materials and construction that can endure extended periods of writing or drawing. 3. Finer Tip: The preference for a finer tip suggests that customers value precision and control in their writing or drawing experience. They may be looking for pens and markers that allow for detailed work, such as fine lines or intricate designs. Suggestions for Product Development Prioritization: 1. Focus on Durability: Given the emphasis on longevity, sellers should prioritize developing pens and markers with robust construction and ink systems that last longer. This could involve using high-quality materials, improving ink capacity, or reinforcing weak points in the product design. 2. Offer a Range of Colors: While customers prefer less colorful options, it is still important to provide a variety of colors to cater to different needs. Consider offering sets with a balanced selection of muted or professional colors, as well as more vibrant options for those who require them. 3. Fine-Tip Options: Develop pens and markers with finer tips to meet the demand for precision. This could involve creating pens with adjustable tip sizes or introducing new models specifically designed for detailed work. Marketing Promotion Factors: 1. Emphasize Durability: Highlight the longevity of your pens and markers in marketing materials. Showcase features such as extended ink life, reinforced tips, or resistance to breakage. This will appeal to customers who prioritize products that can withstand heavy use. 2. Professional Versatility: Position your products as suitable for a wide range of applications, including office work, school projects, or artistic endeavors. Emphasize their adaptability and ability to meet the needs of different users. 3. Precision and Control: Highlight the fine-tip options available in your product line. Showcase how these pens and markers enable users to create intricate designs, write with precision, or achieve detailed artwork. By aligning product development with customer expectations and effectively promoting the key features, sellers can better cater to the needs of their target audience in the Pens & Markers category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

ExcellentNov. 2019
Excellent pens. Easy flow and easy to use. Using these on actual canvas and the flow is very smooth and nice. The only thing I could wish for is that they dried instantly. I will be ordering more of this brand
Nikki B
Ok productApr. 2019
They are ok. I use them to paint on wooden earrings and I have to use several coats.
Grandma D
My Grandkids loves using them to decorate flower pots with these. We are also plan to use them to repaint some lawn ornaments.
These paint pens worked great! We used them to paint on wood ornaments! They were smooth, great colors and easy to use.
I really like this product.
Leah Zelinka
Four StarsAug. 2017
Excellent customer service! Be sure to follow directions carefully for best results activating markers.
Great paint pens. Very easy to use. I am very happy with these paint pens and use them all the time.
Five StarsDec. 2017
good coverage
I love how bright the colors are and how easy it was to use the product to repaint the flowers on my cement bird bath.

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