Performance product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 69
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Lexani LXUHP-207 235/50ZR18 101W XL
Hankook Kinergy ST H735 all_ Season Radial Tire-225/60R17 99T
Nexen N'Priz AH5 All- Season Radial Tire-185/55R15 82H
Starfire Solarus HT All-Season 245/65R17 107T Tire
Hankook Ventus V2 Concept2 (H457) All- Season Radial Tire-225/50R17 98V

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a high level of customer satisfaction. With an average rating of 4.7 out of 5 and a total of 4622 reviews, it is clear that many customers have had positive experiences with this product. Additionally, the fact that it is categorized as a performance product suggests that it is likely to be used for a specific purpose, such as sports or fitness, and that it performs well in that context. If you are considering purchasing this product, it is likely to be a good choice based on the high level of customer satisfaction. However, it is always a good idea to read through some of the reviews to get a sense of any potential issues or concerns that customers have raised. Additionally, if you have specific needs or requirements for a performance product, it may be worth doing some additional research to ensure that this product is the best fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is dark night, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are married individuals, with wives being the most frequently mentioned. This suggests that the product may appeal more to individuals who are settled in their personal lives and may be looking for ways to enhance their driving experience. The top places to use the product are in the car and on the road, which is not surprising given that the product is likely designed to improve driving performance. The fact that the Sonata is mentioned as a place to use the product suggests that the product may be particularly well-suited for use in this type of vehicle. The top usage of the product is for driving, which again is not surprising given the category of the product. However, the fact that travel is also mentioned suggests that the product may be useful for individuals who frequently take long road trips. Based on this data, it seems that the ideal customer profile for this product is likely to be a married individual who is interested in improving their driving performance and enjoys taking road trips. They may be particularly interested in using the product in a Sonata or similar type of vehicle. To appeal to this customer profile, it may be useful to highlight the product's performance-enhancing features and emphasize its suitability for use during long road trips. Marketing efforts could also focus on the product's compatibility with the Sonata and other similar vehicles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tire, wheel, tread, ride, tire life. The most mentioned elements about tire are bad(3.90%), eat up one foot deep water puddle(0.35%).
The top 5 positive reviews are tire, ride, wheel, traction, inexpensives tire. The most mentioned elements about tire are good quality(7.43%), good(6.13%).
eat up one foot deep water puddle0.35%
have little tread leave at 22,000 mile0.35%
make so much road noise0.35%
tire life0.71%
good quality7.43%
good grip4.01%
good stability in0.12%
ride good in the pouring rain0.12%
inexpensives tire0.12%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Performance category is the tire, accounting for 54.26% of the mentions. The top five cons mentioned are tire, wheel, tread, ride, and tire life. On the other hand, the top pro aspect mentioned most is also the tire, accounting for 44.10% of the mentions. From this information, we can conclude that the tire plays a significant role in determining the sentiment towards the product in the Performance category. While it is mentioned as both a pro and a con, it appears that the negative aspects associated with the tire outweigh the positive ones. The cons mentioned, such as wheel, tread, ride, and tire life, indicate that there may be issues with the overall durability, comfort, and performance of the tires. These factors can significantly impact the overall performance of the product and the satisfaction of the users. To improve product development and selection in this category, it would be crucial to address the concerns related to the tire. This could involve focusing on enhancing the durability and lifespan of the tires, improving the ride quality, and ensuring better traction. Additionally, it would be beneficial to consider customer feedback and preferences when designing and selecting tires for the product. By addressing these concerns and improving the tire-related aspects, the overall performance of the product in the Performance category can be enhanced, leading to higher customer satisfaction and a more positive sentiment towards the product.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
free alignment1
felt on the car1
last a long time1

Based on the data provided, it seems that customers in the Performance category are primarily motivated to buy a product based on its product description. This indicates that customers value detailed and accurate information about the product, which helps them make informed purchasing decisions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, customers may be looking for specific features or specifications that are crucial for their performance needs. A comprehensive product description can provide them with the necessary details to assess whether the product meets their requirements. Additionally, customers might be interested in understanding how the product performs compared to others in the market. A well-written product description can highlight the unique selling points and advantages of the product, giving customers confidence in their purchase. Based on this information, optimizing the Amazon listing for products in the Performance category should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed specifications: Include all relevant technical details, measurements, and performance metrics to give customers a clear understanding of what the product offers. 2. Highlight key features: Identify the most important features that set the product apart from competitors and emphasize them in the description. This will help customers quickly identify the benefits of choosing this product. 3. Use clear and concise language: Ensure that the product description is easy to read and understand. Avoid jargon or overly technical terms that might confuse potential buyers. 4. Include customer reviews and testimonials: Incorporate positive reviews and testimonials from satisfied customers to build trust and credibility. This can further reinforce the claims made in the product description. By optimizing the product description based on these suggestions, sellers can better meet the needs and motivations of customers in the Performance category, ultimately increasing the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long15
last long
last longer
long last9
long last
hold up5
hold up
hold up good
4 last5
100k mile4
40 000 mile
70 000 mile
last 50k mile
over 50k mile
last 50 000 mile3
last 15000 mile
last 30000 mile
last 59k mile
last longer on tire3
tire last
tire last long
last year3
last year
last 4 year
delivery good2
fast delivery

Based on the customer expectations mentioned, it seems that the Performance category is focused on products that are durable and long-lasting. Customers want products that can hold up to wear and tear, and that will last for a significant amount of time. To meet these expectations, sellers should prioritize product development that focuses on durability and longevity. This could include using high-quality materials, designing products that are resistant to damage, and incorporating features that extend the lifespan of the product. In terms of marketing promotion factors, sellers should emphasize the durability and longevity of their products in their messaging. They could highlight the materials used in the product, the testing that has been done to ensure its durability, and any features that make it more long-lasting than competitors' products. Additionally, sellers could consider offering warranties or guarantees that speak to the durability and longevity of their products. This could help to build trust with customers and give them confidence in their purchase. Overall, the key takeaway for sellers in the Performance category is to prioritize product development that meets customer expectations for durability and longevity, and to emphasize these factors in their marketing and promotion efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great tire so far. Long lasting and great wet and dry grip.
Not worthSept. 2021
Two of the four had bad valve stems.
The tire are excellent, they mounted up easily and with no bead leaks or issues. They work GREAT in northern snow on my front wheel drive Impala. I can mount my own tires at a friends shop so buying loose tires is a big savings for me. Shipping was lightning fast from many states away via fedex (the sensors were sent USPS took over a month) .
Very happyJul. 2020
Lov it
Used on 02 mustang and they handle great and wear good to I will buy more
GoodDec. 2019
To soft of tread rubber Had alignment done, rotated every oil change. Tread wear will not make advertised mileage.
C C.
I run these on all our vehicles. I Nissan Sentra, BMW 535 and a Range Rover Evoque. Excellent tire life on all of them.
These tires are great. Half the price for the size I needed. Balanced with no problem the installer told me very impressed. No problem recommending again
👍🏼Mar. 2019

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