Personal Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Headache Shower Steamers with Essential Oils by The Herbal Zen Aromatherapy Shower Bombs (Pack of 10)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 1480 reviews, it's clear that many customers have had positive experiences with this personal care product. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to keep in mind that personal care products can be highly individualized, so what works well for one person may not work as well for another. Overall, it seems that this product is a good choice for those in need of personal care items. Just be sure to do your research and read through reviews before making a purchase to ensure that it's the right fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is most commonly used in the bathroom, particularly during showers. It is also frequently used on planes and in schools. The top users of the product are husbands, followed by family members and kids. Additionally, the product is often given as a gift. From this data, we can infer that the product is likely a personal care item, such as shampoo or body wash. The fact that it is used primarily in the bathroom and during showers supports this conclusion. The high number of mentions of husbands as users suggests that the product may be marketed towards men, or at least marketed as a unisex product. The fact that it is frequently given as a gift could indicate that it is seen as a luxury item or a special treat. Based on this analysis, some suggestions for the customer profile might include targeting men specifically in marketing efforts, emphasizing the luxury or special occasion aspect of the product, and considering partnerships with airlines or schools to increase visibility and usage in those locations. Additionally, it may be worth exploring ways to expand the product line to appeal to a wider range of users and usage scenarios.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mask, smell, material, product, fabric. The most mentioned elements about mask are big(13.33%), a little small for my face(2.67%).
The top 5 positive reviews are mask, kn95 mask, scent, material, product. The most mentioned elements about mask are comfortable(12.70%), light(5.54%).
Handmade Products > Health & Personal Care > Personal Care
a little small for my face2.67%
cheaply make1.33%
cover only the eye and not the majority of the face1.33%
do not fit my face well1.33%
good quality2.61%
easy to breathe and talk2.28%
kn95 mask11.73%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the use of masks is the most significant aspect of Personal Care products, with both pros and cons being associated with it. The top con aspect mentioned most is the mask, with 36% of respondents citing it as a negative aspect. The top pro aspect mentioned most is also the mask, with 33.88% of respondents citing it as a positive aspect. The top 5 cons of vacuum are also related to the mask, with respondents citing issues with the smell, material, product, and fabric. Similarly, the top 5 cons of the tip are also related to the mask, with respondents citing issues with the kn95 mask, scent, material, and product. Overall, it seems that the use of masks is a double-edged sword in the Personal Care category. While it is seen as a necessary aspect of personal hygiene and protection, it also comes with its own set of challenges and drawbacks. To address these challenges, product developers and manufacturers should focus on creating masks that are comfortable, breathable, and made from high-quality materials. They should also consider developing masks that are scented or infused with essential oils to help mask unpleasant odors. In addition, manufacturers should consider developing other Personal Care products that can complement the use of masks, such as hand sanitizers, face washes, and moisturizers. By doing so, they can help consumers maintain good hygiene and protect themselves from harmful pathogens while also addressing the challenges associated with mask-wearing.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
breathable mesh1

Based on the data provided, it seems that customers in the Personal Care category are primarily motivated to buy products based on the product description. This could be because customers want to know exactly what they are buying and what benefits the product will provide. Additionally, recommendations from friends also play a role in customer decision-making. To optimize Amazon listings for Personal Care products, it is important to focus on creating detailed and informative product descriptions that highlight the benefits of the product. This could include information about the ingredients, how the product works, and any unique features that set it apart from competitors. Additionally, encouraging customers to leave reviews and share their experiences with friends can help increase sales and build brand loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
petite size3
small size
acne clear up2
help acne
prevent acne
big last long2
large last long
more in
individually wrap2
individually wrap
individually wrap or in grouping
leg strong2

Based on the customer expectations mentioned, it seems that the customers in the Personal Care category are looking for products that are affordable, cater to petite sizes, and are suitable for individuals in their 20s. To cater to these expectations, sellers in the Personal Care category should prioritize product development that focuses on affordability and size inclusivity. This could include offering a range of sizes, including petite sizes, and ensuring that the prices are competitive and affordable for customers. Additionally, sellers could consider developing products that are specifically targeted towards individuals in their 20s, such as skincare products that cater to the needs of younger skin. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and size inclusivity of their products. This could include offering discounts or promotions for customers who purchase multiple items or offering free shipping for orders over a certain amount. Additionally, sellers could consider partnering with influencers or bloggers who cater to the target demographic to promote their products and reach a wider audience. Overall, by prioritizing affordability, size inclusivity, and targeting the needs of younger customers, sellers in the Personal Care category can meet the expectations of their customers and increase their sales and customer loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Self app. was tedious but so worth it! Feels so light and gives a wispy look :) and they’re easy to stack as well.
Brittany Cruz
GoodDec. 2022
G. Thampy
The scent is very mild.
Nice scentOct. 2020
Not a complete game changer but it adds a nice (not long lasting) Fragrance to my showers
Very goodJun. 2022
Love these!!May 2022
Definitely what I was looking for… love the price, they are soft and so easy to use. Highly recommended
I've purchased shower steamers and have been disappointed with products light on scent and heavy on shower-staining colors. This product releases strong aromas and does not stain tile. It's as close to the spa as one can get in Covid times! I wish there was a variety pack.
These seemed like a good idea. The scent while in the package is very strong. It dissolved within ten seconds in the shower and the scent went with it. I thought I was going to get a rejuvenation spa like experience but by the time I had the thought, the shower steamer was gone.
Wendy Aebi
I love this product! If you think you’re not a morning person, give these a try. It’s a nice way to ease into the day feeling pampered and energized. One tab usually lasts about 2 showers. I received a free sample of another scent-I think it was called morning mint- and I’m trying to track it down for my next purchase.

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