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Personal Care Products product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Secura 17oz Automatic Liquid Soap Dispenser, Touchless Battery Operated Hand Soap Dispenser with Adjustable Soap Dispensing Volume Control Dial, Perfect for Commercial or Household Use(Brushed Nickel)
Tampax Radiant Tampons, Super Absorbency, With Leakguard Braid, Unscented, 28 Count X 6 Packs (168 Total Count)
Tampax Pearl Tampons with Plastic Applicator, Regular Absorbency, Unscented, 36 Count
Tampax Pearl Tampons Super Plus Absorbency, With Leakguard Braid, Unscented, 50 Count X 2 Packs (100 Count Total)
Tampax Pearl Tampons Super Absorbency,With Leakguard Braid, Unscented, 50 Count X 2 Packs (100 Count Total)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for personal care products in the Amazon Best Sellers Rank (BSR) category is quite high at 4.7 out of 5. This indicates a generally high level of customer satisfaction with these products. Additionally, with a total of 7046 reviews, it suggests that there is a significant number of customers who have purchased and reviewed personal care products in this category. Considering the high average rating and the large number of reviews, it can be inferred that customers are generally pleased with the personal care products available in this category on Amazon. This level of satisfaction could be attributed to factors such as product quality, effectiveness, and customer service. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of personal care products. It is also important to prioritize excellent customer service to ensure that customers have a positive experience throughout their purchase journey. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Regularly monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction. By consistently delivering high-quality products and exceptional customer service, it is likely that the positive ratings and reviews will continue to grow, leading to increased sales and success in the personal care products category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, belonging to the Personal Care Products category, is primarily associated with three user types: kids, families, and friends. Kids are mentioned the most, followed by families and friends. This suggests that the product appeals to a wide range of users, including children, who may require personal care items tailored to their needs. In terms of usage, the top three places where customers use this product are the kitchen, bathroom, and kitchen sink. This indicates that the product is likely used for activities related to personal hygiene and cleanliness, such as washing hands, face, or other body parts. The high number of mentions for the kitchen sink suggests that the product may be used for tasks like dishwashing or cleaning in the kitchen area. Interestingly, the top two usages of the product are as a gift and for travel purposes, both mentioned 94 times. This implies that customers not only use the product for personal use but also consider it as a suitable gift option. Additionally, the product seems to be convenient for travel, indicating its portability or travel-friendly features. Based on this analysis, it is recommended to target a diverse customer profile that includes kids, families, and friends. Marketing efforts should highlight the product's suitability for personal care needs of children, as well as its versatility for family and friend usage. Emphasizing the product's effectiveness in kitchen and bathroom settings, particularly for hand and body hygiene, can also be beneficial. To tap into the gifting market, consider creating attractive packaging or gift sets, and promote the product as a thoughtful and practical gift option. Additionally, highlighting the product's travel-friendly features, such as compact size or spill-proof packaging, can help attract customers who prioritize convenience while on the go. Overall, understanding the top users, usage locations, and purposes of the product can guide marketing strategies and help tailor the product to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, sensor, dispenser, pump, bottle. The most mentioned elements about product are start to leak(0.56%), stop work after 2 month(0.56%).
The top 5 positive reviews are dispenser, motion detection, product, soap dispenser, design. The most mentioned elements about dispenser are easy to use(1.42%), look good(1.33%).
start to leak0.56%
stop work after 2 month0.56%
do not work0.45%
stop work after 6 week0.45%
do not last long0.23%
easy to use1.42%
look good1.33%
hold a lot of soap0.27%
motion detection6.29%
soap dispenser4.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Personal Care Products category has some mixed reviews. The top cons mentioned are related to the product itself, such as the sensor, pump, and bottle, as well as the dispenser and design. On the other hand, the top pro aspect mentioned is the dispenser. It's important to note that the sentiment analysis doesn't provide a clear indication of overall satisfaction with the products in this category. However, it does suggest that there are some areas for improvement. To address the cons mentioned, product development could focus on improving the sensor and pump functionality, as well as the design of the dispenser and bottle. Additionally, it may be helpful to consider incorporating motion detection technology into the products to improve their ease of use. When selecting products in this category, it's important to consider the specific needs and preferences of the target audience. For example, if the product is intended for use in a public setting, such as a restroom, it may be more important to prioritize ease of use and hygiene features over design aesthetics. Overall, the Personal Care Products category has some room for improvement, but with careful consideration of user needs and preferences, there is potential for product development that meets the needs of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adjustable flow2
8 bottle of sanitizer1

Based on the data provided, it seems that customers are primarily motivated to buy personal care products based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and ingredients. Price is also a factor, but it appears to be less important than the product description. This suggests that customers are willing to pay a premium for high-quality personal care products that meet their needs and expectations. The fact that many customers are recommended to buy personal care products by friends also suggests that word-of-mouth marketing is important in this category. This highlights the importance of building a loyal customer base and encouraging satisfied customers to share their positive experiences with others. To optimize Amazon listings for personal care products, sellers should focus on creating detailed and informative product descriptions that highlight the features and benefits of the product. They should also consider using high-quality images and videos to showcase the product and its benefits. Additionally, sellers should encourage satisfied customers to leave reviews and ratings, as this can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long28
last long
last long or long
lasted long
longer lasting13
last longer
longer lasting item
last more than year8
last long than year
last more than year
last for full year
last more than 18 month
last more than 2 year
amount level of soap6
adjust amount of soap
instruction amount soap dispense clear
level of soap
minimum soap quantity low
small soap amount
last year4
last year
small size4
small size
2 year ago3
year ago

Analysis of Customer Expectations for Personal Care Products: Based on the mentions of "last long," "longer lasting," and "last more than a year," it is evident that customers have a strong desire for durability and longevity in their personal care products. This expectation suggests that customers want products that provide value for their money and can withstand regular use over an extended period. To meet these customer expectations, sellers in the personal care products category should prioritize product development in the following areas: 1. Quality Materials: Focus on sourcing high-quality materials that are durable and long-lasting. This could involve using stronger plastics, reinforced components, or exploring alternative materials that offer superior longevity. 2. Product Testing: Conduct rigorous testing to ensure that the products can withstand regular use without deteriorating quickly. This could involve subjecting the products to various stress tests, such as drop tests or exposure to different environmental conditions. 3. Design and Engineering: Invest in thoughtful design and engineering to create products that are not only aesthetically pleasing but also built to last. Consider factors such as ergonomics, ease of use, and structural integrity during the development process. 4. Warranty and Customer Support: Offer generous warranty periods and reliable customer support to instill confidence in customers. This will assure them that the seller stands behind the quality and durability of their products. In terms of marketing promotion factors, sellers should consider the following strategies: 1. Highlight Durability: Emphasize the longevity and durability of the products in marketing materials. Use phrases like "built to last" or "designed for long-term use" to communicate the value proposition to customers. 2. Customer Testimonials: Share testimonials or reviews from satisfied customers who have experienced the longevity of the products. This social proof can help build trust and credibility among potential buyers. 3. Comparative Advertising: Compare the durability of your products with competitors' offerings to showcase the superior longevity of your personal care products. This can be done through side-by-side comparisons or highlighting specific features that contribute to extended product lifespan. 4. Educational Content: Create informative content that educates customers about the factors that contribute to product longevity. This could include blog posts, videos, or social media content that provides tips on product care, maintenance, and best practices for maximizing lifespan. By prioritizing product development in line with customer expectations and implementing effective marketing strategies, sellers in the personal care products category can differentiate themselves and attract customers who value durability and long-lasting products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Works just like it says...easy adjustment of amount. Super pretty! Love that you can see how much is left!
Ease of use, clean sink top & encourages more hand washing.
 First 3 months working fine. But now it’s not working at all. Changing new batteries and cleaning didn’t resolved the problem.
I set this up in about 4 min. Sensor works great. Very easy to use and professional looking. Major upgrade to my bathroom.
I loved this item , It work perfectly and so practical !
Love it!Jul. 2021
Not sure why I waited so long to get this.... it makes cleaning up so much easier. Love that there’s an adjustable nob to increase or decrease amount of soap coming out. No more knocking old dispenser into sink while trying to get soap onto sponge.
Oh My Wow!!Jul. 2021
I love this! Wish I found something like this year's ago. Perfect for people who hand wash dishes. Satisfied! Will be gifting it to all my family members 😁
Enjoyed this soap dispenser but feel it should have lasted longer than 15 months. Am looking for new one tonight.
It is actually perfect and does exactly what I wanted it to. I love the dial for setting how much soap comes out. I use it everyday and it is so so so convenient.
I love this product. Easy to use and no touching of hands all over it.

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