Pesto product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Filippo Berio Pesto, Tomato & Ricotta, 6.7 Ounce Glass Jar
Vincente Sicilian Cream of Pistachio Nut Spread, 7.05 Ounce
Snow's Italian Style White Clam Sauce, 15 oz (Case of 12) - Authentic Italian Clam Sauce - Made with Fresh Clams, Garlic & Spices - MSC Certified
Classico Traditional Basil Pesto Sauce & Spread (8.1 oz Jar)
Compagnia Sanremo Pesto DOP Basil Pesto, 6.7 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Pesto category on Amazon is 4.39, which indicates a relatively high level of customer satisfaction. With a total of 1065 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Pesto products on Amazon. The high average rating suggests that the majority of customers are satisfied with their Pesto purchases. This positive feedback could be attributed to factors such as the quality, taste, and overall experience of using Pesto products available on Amazon. Based on this information, my advice would be to continue providing high-quality Pesto products and maintaining the level of customer satisfaction. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the product. Additionally, it would be helpful to monitor customer feedback and address any negative reviews or concerns promptly. This can help identify areas for improvement and ensure that customer satisfaction remains consistently high. Overall, the data suggests that the Pesto category on Amazon is performing well in terms of customer satisfaction. By maintaining product quality, encouraging reviews, and addressing customer concerns, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Pesto product is most commonly used by individuals within a family setting, with mentions of both husbands and sons being quite high. Additionally, the product is most frequently used in grocery-related contexts, with mentions of both grocery stores and Italy being quite high. In terms of usage, it seems that the product is most commonly used for travel purposes, with light meals being the second most common usage. Based on this data, it seems that the ideal customer profile for this product would be someone who is looking for a versatile and easy-to-use ingredient that can be used in a variety of family-friendly recipes. Additionally, this customer is likely someone who enjoys traveling and exploring new cuisines, as well as someone who values convenience and ease of use when it comes to meal preparation. To better target this customer profile, it may be helpful to focus marketing efforts on family-oriented messaging and imagery, as well as highlighting the product's versatility and convenience. Additionally, highlighting the product's use in travel-related contexts may be a useful strategy for reaching customers who are interested in exploring new cuisines and cultures.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jar, pesto, product, lid, taste. The most mentioned elements about jar are break(8.89%), defect(2.22%).
The top 5 positive reviews are flavor, taste, product, texture, pesto. The most mentioned elements about flavor are good(20.45%), rich(4.55%).
taste like it is on the salty side2.22%
like like3.03%
cling well to the pasta0.76%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of pesto is the jar, which was mentioned by 13.33% of respondents. Other cons mentioned include the pesto itself, the lid, and the taste. On the other hand, the top pro aspect of pesto is its flavor, which was mentioned by 33.33% of respondents. Overall, it appears that the flavor of pesto is its biggest selling point, but there are some issues with the packaging and taste that could be improved upon. To address the issue with the jar, manufacturers could consider using more user-friendly packaging, such as squeeze tubes or resealable containers. To improve the taste, manufacturers could experiment with different ingredients or adjust the recipe to better suit consumer preferences. In terms of product development and selection, it may be beneficial for manufacturers to conduct more market research to better understand consumer preferences and pain points. This could involve conducting surveys or focus groups to gather feedback on different aspects of the product, such as packaging, taste, and texture. By taking a more customer-centric approach to product development, manufacturers can create products that better meet the needs and wants of their target audience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
three ingredient1

Based on the data provided, it seems that customers primarily buy the Pesto product due to its product description, brand reputation, and price. However, the product description appears to be the most influential factor in their decision-making process, as it is mentioned the most frequently. There are several reasons why the product description is likely the top feature for buyers in this category. Firstly, a well-written and detailed product description helps customers understand the ingredients, flavor profile, and potential uses of the Pesto. It allows them to visualize how the product can enhance their meals and make an informed purchasing decision. Additionally, a compelling product description can create a sense of desire and excitement, enticing customers to try the Pesto. Based on this information, here are a few suggestions for optimizing an Amazon listing in the Pesto category: 1. Focus on crafting a captivating product description: Ensure that the description highlights the unique qualities, ingredients, and benefits of the Pesto. Use descriptive language to paint a vivid picture of how it can elevate various dishes. 2. Highlight brand reputation: If the brand has a positive reputation or any notable achievements, mention them in the listing. This can help build trust and credibility among potential buyers. 3. Competitive pricing: While price is not the top motivator, it is still a factor for customers. Consider offering competitive pricing or highlighting any special offers or discounts to attract price-conscious buyers. 4. Utilize customer reviews: Encourage satisfied customers to leave positive reviews on the Amazon listing. Positive reviews can further enhance the brand reputation and product credibility, influencing potential buyers. 5. Optimize keywords: Conduct thorough keyword research to identify relevant and popular search terms related to Pesto. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. Remember, optimizing an Amazon listing is an ongoing process. Continuously monitor customer feedback, adapt the product description based on customer needs, and stay updated with market trends to maintain a competitive edge.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adjustment in price1
price adjustment
basil pesto sauce1
basil pesto sauce
bet money1
bet money
big bottle1
big bottle
categorize recipe1
categorize recipe
check ingredient1
read ingredient list
consistency thicker1
consistency thicker

Analysis of Customer Expectations for Pesto Category: Based on the provided mentions, it seems that customers have generally positive expectations for Pesto products. The fact that "good" is mentioned twice indicates that customers are looking for high-quality pesto options. They want a product that not only meets their expectations but also exceeds them. Additionally, the mention of "amaze" suggests that customers are seeking a unique and delightful experience when using Pesto. However, there is also a mention of "adjustment in price," which implies that customers may be price-sensitive. While they desire a high-quality product, they also want it to be reasonably priced. This suggests that sellers should consider offering a range of pesto options at different price points to cater to various customer segments. Suggestions for Product Development Prioritization: 1. Quality Assurance: Focus on maintaining consistent quality across all pesto products. Conduct regular taste tests and ensure that the ingredients used are fresh and flavorful. 2. Flavor Variations: Experiment with different flavor profiles to offer a diverse range of pesto options. Consider introducing unique combinations or regional variations to cater to different tastes. 3. Organic and All-Natural Options: Develop pesto products that are made from organic and all-natural ingredients. This will appeal to health-conscious customers who prioritize clean and sustainable food choices. 4. Packaging Innovation: Invest in attractive and functional packaging that preserves the freshness and flavor of the pesto. Consider options such as resealable containers or single-serving packets for convenience. Suggestions for Marketing Promotion Factors: 1. Highlight Quality: Emphasize the superior quality of the pesto products through marketing materials, such as product descriptions, labels, and online content. Showcase the use of premium ingredients and any certifications or awards received. 2. Competitive Pricing: Offer competitive pricing strategies, such as bundle deals or discounts for bulk purchases. Communicate the value customers receive for the price paid, emphasizing the quality and taste of the pesto. 3. Recipe Ideas: Share creative and easy-to-follow recipe ideas that incorporate pesto. This will not only inspire customers to use the product but also showcase its versatility. 4. Customer Reviews and Testimonials: Encourage satisfied customers to leave reviews and testimonials, which can be shared on social media platforms or the company website. Positive feedback from real customers can build trust and attract new buyers. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can better meet the needs of their target audience and drive sales in the competitive Pesto category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

It’s showing misleading info on the ingredients!
Karen Jenkins
This pesto contains rennet which is NOT vegetarian and also the label reads “may contain traces of fish”. How can it be listed as vegetarian?
tastyJun. 2021
convenient size
Sunflower oil instead of extra virgin olive oil - bad choice!!
For vegansMar. 2021
Just great for vegans
Received broken bottles of sauce which leaked over pasta boxes and ruined them as well. Also had to clean all other items as well.
I use a couple different brands of spaghetti sauce, and Prego is one of them. I used to cater Italian dinners, and made everything from scratch. Prego isn't that, but it works great when I am in a hurry. I especially like it for spreading on french bread rolls for "pizza". I prefer it to regular pizza sauce. My favorite is Tomato Basil, but this Traditional works good too.
Although it is a little more expensive, the flavor makes up for the cost. Presentation is excellent and the sauce is also much thicker than that of some competitors. Am stocking my cabin for the winter already...and this is one of the items I use a lot during the winter. Most highly recommended.
This is NOT the large size you usually find in the supermarket. It's very small, probably suitable for one person.
Glass GLASSAug. 2020
Both jars were broken, what a mess

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