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Petticoats product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/18
Top 1
Top 2
Top 3
Top 4
Average Ratings
3.8
Total Reviews
273
This insight is based on the data from the best seller products. The top 5 of them are:
YIKETE Women 2 hoop Cage Hoop Skirt Petticoats Underskirt Ruffle Crinoline Dress
B08XXGN73R
Leg Avenue Women's Petticoat with sequin trim Adult Costume
B002HSYLY4
Leg Avenue Women's Petticoat
B000Z6O80M
Dreamgirl Women's Ursula Petticoat
B003KXX5FQ
Leg Avenue Women's Mini Tulle Rainbow Trimmed Petticoat Dress, Multicolor, One Size
B001CVJXNG

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for petticoats on Amazon is 3.77, based on a total of 273 reviews. This indicates that the overall customer satisfaction with petticoats is relatively moderate. While a rating of 3.77 suggests that customers have generally had a satisfactory experience with petticoats, it also implies that there is room for improvement. It would be beneficial to analyze the reviews in more detail to understand the specific areas where customers might have expressed dissatisfaction or areas that could be enhanced. To improve customer satisfaction, it would be advisable for sellers in the petticoat category to pay attention to the following aspects: 1. Quality: Ensure that the petticoats are made from durable materials and are well-constructed to meet customer expectations. 2. Comfort: Focus on providing comfortable petticoats that fit well and do not cause any discomfort or irritation to the wearer. 3. Sizing: Offer a wide range of sizes to accommodate different body types, ensuring that customers can find the right fit easily. 4. Customer feedback: Actively listen to customer feedback and address any concerns or issues promptly. This will help in building trust and improving the overall customer experience. 5. Product descriptions: Provide accurate and detailed product descriptions, including information about the length, volume, and style of the petticoats. This will help customers make informed purchasing decisions. By paying attention to these factors and continuously striving to improve the quality and customer experience, sellers in the petticoat category can work towards increasing customer satisfaction and potentially improving their Amazon Best Sellers Rank (BSR).

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is halloween, the most common location is under her dress, the most common behavior is costume piece . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the daughter is the most frequently mentioned user of the product, followed by the friend and husband. This suggests that the target audience for this product may primarily be young girls or individuals looking for costume pieces for special occasions like Halloween. In terms of usage, the most common purpose for the product is as a costume piece, with a significant number of mentions. This indicates that customers are likely interested in using the petticoat to enhance their outfits for various events, such as Halloween parties or themed costume parties. Regarding the preferred places to use the product, the most frequently mentioned location is under a dress, which aligns with the typical usage of a petticoat. The mentions of Egypt and the army as places to use the product may be outliers or specific instances mentioned in the data. Based on this analysis, the customer profile for this product seems to be individuals who are interested in costume accessories, particularly for events like Halloween. The primary target audience could be parents looking for costume pieces for their daughters, as the daughter is the most frequently mentioned user. Additionally, individuals who enjoy dressing up for various occasions or themed parties may also be interested in this product. To further cater to this customer profile, it would be beneficial to focus marketing efforts on platforms or events related to costumes, such as Halloween-themed websites, costume stores, or social media groups dedicated to cosplay or dress-up. Offering a variety of colors, sizes, and styles could also attract a wider range of customers. Additionally, highlighting the versatility of the product beyond Halloween, such as for dance performances or themed parties, could expand the potential customer base.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are skirt, petticoat, elastic waist, color, material. The most mentioned elements about skirt are a little tight around the waist(4.00%), a little too short(4.00%).
The top 5 positive reviews are skirt, fit, color, length, petticoat. The most mentioned elements about skirt are look good(10.26%), full(7.69%).
Cons
skirt24.00%
a little tight around the waist4.00%
a little too short4.00%
a tad bit tight to get over the hip4.00%
poofy4.00%
see through4.00%
petticoat12.00%
elastic waist8.00%
color8.00%
material8.00%
Pros
skirt23.08%
look good10.26%
full7.69%
good quality5.13%
fit well2.56%
frilly2.56%
fit7.69%
color7.69%
length7.69%
petticoat5.13%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Petticoats is the skirt, accounting for 24.00% of the mentions. Additionally, the top five cons of the vacuum are the skirt, petticoat, elastic waist, color, and material. On the other hand, the top pro aspect mentioned most frequently is also the skirt, accounting for 23.08% of the mentions. The top five cons of the tip are the skirt, fit, color, length, and petticoat. Based on this information, it appears that the skirt is a significant factor influencing both positive and negative sentiments in the category of Petticoats. It is important to note that the provided data does not specify the context or reasons behind these sentiments. However, it suggests that the design, quality, and overall satisfaction with the skirt play a crucial role in customers' opinions. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons associated with the skirt. This could involve improving the fit, color options, length, and material quality. Additionally, understanding the specific concerns related to the petticoat and elastic waist could help in refining these aspects as well. Furthermore, gathering more detailed feedback from customers about their experiences with Petticoats would provide valuable insights for product development. This could be done through surveys, reviews, or direct communication with customers. By actively listening to customer feedback and addressing their concerns, it is possible to enhance the overall satisfaction and desirability of Petticoats in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy petticoats for various reasons. To draw a conclusion about buyer motivation for this category, we can assume that customers are looking for a product that meets their specific needs and preferences. Some possible reasons why the product description is the top feature for buyers could be: 1. Clarity: Customers want a detailed and accurate description that clearly explains the features, materials, and sizing options of the petticoats. 2. Style and Design: Buyers may be interested in specific styles, such as vintage or modern designs, and they rely on the product description to ensure the petticoat matches their desired aesthetic. 3. Comfort and Fit: Customers want to know if the petticoat will be comfortable to wear and if it will fit them properly. The product description should provide information on the fabric, waistband, and any adjustable features. 4. Versatility: Buyers may be looking for petticoats that can be worn with various types of dresses or skirts. The product description should highlight the versatility of the petticoat and its compatibility with different outfits. Based on the above data, here are some suggestions for Amazon listing optimization: 1. Detailed Descriptions: Ensure that the product description is comprehensive, providing all the necessary information about the petticoats, including materials, dimensions, sizing options, and any unique features. 2. High-Quality Images: Include multiple high-resolution images that showcase the petticoats from different angles, allowing customers to visualize the product accurately. 3. Customer Reviews: Encourage customers to leave reviews and ratings for the petticoats. Positive reviews can help build trust and credibility, influencing potential buyers. 4. Keywords and Search Optimization: Optimize the listing with relevant keywords that customers are likely to search for when looking for petticoats. This will improve the visibility of the product in search results. 5. Clear Bullet Points: Use bullet points to highlight the key features and benefits of the petticoats, making it easier for customers to quickly understand the product's value. By implementing these suggestions, you can enhance the product listing and attract more potential buyers, ultimately increasing sales for petticoats on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
camera zoom in1
zoom work on picture
fuller1
fuller
longer1
longer
size size1
size big

Analysis of Customer Expectations for Petticoats: Based on the customer feedback, there are a few key expectations for Petticoats in terms of camera zoom in, fuller appearance, and longer length. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Camera Zoom In: It seems that customers desire a closer look at the details and quality of the Petticoats. To address this expectation, sellers could consider providing high-resolution images or even 360-degree views of the product. This would allow customers to zoom in and examine the fabric, stitching, and overall design more closely. Additionally, including detailed product descriptions and specifications can help customers make informed decisions. 2. Fuller Appearance: Customers may be looking for Petticoats that provide a fuller silhouette. To meet this expectation, sellers could focus on offering Petticoats with multiple layers or using materials that create a voluminous effect. Providing size charts and fit recommendations can also help customers choose the right size for a fuller appearance. Including customer reviews and photos showcasing the Petticoats' fullness can further enhance the product's appeal. 3. Longer Length: Some customers may prefer Petticoats with longer lengths, possibly to achieve a specific style or to ensure compatibility with certain dresses or skirts. Sellers can cater to this expectation by offering Petticoats in various lengths, allowing customers to choose the one that suits their needs. Providing clear size measurements and offering customization options for length can also be beneficial. Product Development Prioritization Suggestions: - Focus on improving the quality and design of Petticoats to ensure they meet customer expectations for camera zoom in, fuller appearance, and longer length. - Conduct market research to identify popular styles, colors, and materials that customers prefer in Petticoats. - Consider incorporating adjustable features in Petticoats to accommodate different body types and preferences. Marketing Promotion Factors Suggestions: - Highlight the unique features of Petticoats, such as the ability to zoom in on intricate details, the voluminous effect, and the availability of different lengths. - Utilize social media platforms to showcase customer testimonials, photos, and videos of Petticoats in action. - Collaborate with fashion influencers or bloggers who can demonstrate the versatility and style possibilities of Petticoats. - Offer promotions or discounts to encourage customers to try Petticoats and share their experiences. By understanding and addressing these customer expectations, sellers can enhance their product offerings and effectively promote Petticoats to attract and satisfy their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Shira
Purchased
no poof at all, very misleading, I purchased one from leg avenue, much better quality
holly Norton
Purchased
Not as full as the picture of course, even with a lot of fluffing, but love the liner skirt and the fact that it cover the buttocks area. Fits very comfortable and it is flattering
This petticoat is not a real petticoat. It is a skirt with a thin layer on top of it. It is also super short not worth the money.
AMorton
Purchased
Good quality for the price. This is definitely good for a costume style addition to a wardrobe! Good fit too.
Corvus
Purchased
Cute, but...Jul. 2013
Not opaque like it looks here, rather see-through. Fine quality, with stiff, sturdy tulle that will hold up to much wear. True to size. I got a large, I am about an 8 normally, and it fits very well. Bought it to go with my corsets, rather happy, but will be adding some tulle myself to make it wearable in public. (Note, kinda short. If you have a butt to speak of, others will end up seeing it.)
Jae
Purchased
It doesnt look like the picture you see here and its not layered like the picture ......wasnt happy with this product at all.
PETTICOATDec. 2012
I bought it to go under a dress but it's too short and it don't look right, so what I'm going to do is wear the petticoat with a nice shirt and be on my way.....
It's a good petticoat for the price. I layered 1 more on top of it and got good results, shipping was faster than expected to. Would recommend.
Rocio G
Purchased
Too smallOct. 2015
Good quality but definitely won't fit a size 14. Will give it to a friend.
TAld
Purchased
Great qualityJan. 2015
Love this skirt!! Perfect length!!

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