Pie Crusts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Krusteaz Traditional Light & Flaky Pie Crust Mix, 20 OZ (Pack of 4)
Krusteaz Traditional Light & Flaky Pie Crust Mix, 20 OZ (Pack of 3)
Colman's Shepherd's Pie Mix, 1.75-Ounce Packages (Pack of 12)
King Arthur Flour Gluten Free Pie Crust Mix, Packaging May Vary, 14 Oz
Betty Crocker Pie Crust Mix, 2 Flaky Crusts, 11 oz (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Pie Crusts product on Amazon has a high level of customer satisfaction. With an average rating of 4.49 out of 5 and a total of 488 reviews, it suggests that customers are generally happy with the product. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of what customers are saying. Additionally, it may be helpful to compare this product with other similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that the Pie Crusts product on Amazon is a good choice for those looking for a high-quality pie crust. However, as with any product, it is important to do your research and read reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is summer, the most common location is pantry, the most common behavior is bake a pie . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are family, husband, and kid. This suggests that the product is likely to be popular among individuals who enjoy baking and cooking for their loved ones. The high number of mentions for family indicates that this product may be commonly used in households where family members enjoy homemade pies. In terms of usage, the top two mentioned activities are baking a pie and making shepherd's pie. This indicates that the product is versatile and can be used for various pie recipes. The fact that shepherd's pie specifically is mentioned more frequently suggests that customers may have a preference for savory pies. When it comes to the places where the product is used, the top three mentions are the pantry, grocery, and England. The pantry and grocery mentions indicate that customers are likely to purchase this product for home use, suggesting that it is a staple item in their kitchens. The mention of England could imply that the product is popular among individuals who enjoy British cuisine or have a connection to England. Based on this analysis, the customer profile for this product seems to be individuals who prioritize family-oriented cooking, enjoy baking pies, and have an interest in British cuisine. To cater to this customer profile, it would be beneficial to emphasize the versatility of the product for both sweet and savory pies. Additionally, marketing efforts could focus on the product's ability to bring families together through homemade meals. Collaborating with influencers or creating content that showcases family baking activities could resonate well with this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are crust, pie crust, mix, flavor, right texture of the mix. The most mentioned elements about crust are slim(6.06%), break(3.03%).
The top 5 positive reviews are taste, flavor, crust, pie crust, mix. The most mentioned elements about taste are good(13.68%), tasty(3.16%).
brittle to remove a piece of pie from the pan without crack the crust3.03%
come apart3.03%
crumbled mess3.03%
pie crust6.06%
right texture of the mix3.03%
not bad at1.05%
out of this world1.05%
pie crust9.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of pie crusts is "crust," which accounts for 30.30% of the mentions. Additionally, the top five cons mentioned are crust, pie crust, mix, flavor, and the right texture of the mix. On the other hand, the top pro aspect mentioned is "taste," which accounts for 18.95% of the mentions. From this data, we can conclude that the crust is a significant concern for consumers when it comes to pie crusts. It appears that people are dissatisfied with the crust, pie crust, mix, flavor, and the right texture of the mix. On the positive side, taste is the most appreciated aspect of pie crusts. To improve product development and selection in this category, it would be essential to address the concerns related to the crust. This could involve focusing on improving the texture, flavor, and overall quality of the crust. Additionally, it would be beneficial to consider consumer preferences and expectations when it comes to the mix used in pie crusts. In terms of product selection, it would be wise to prioritize pie crusts that have a good balance of taste, texture, and flavor. Conducting market research and gathering feedback from consumers can help identify the specific areas that need improvement. By addressing these concerns and emphasizing the positive aspect of taste, pie crust products can be developed and selected to better meet consumer expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy pie crusts for three main reasons: recommendations from friends, brand reputation, and product description. Among these factors, the product description appears to be the most influential feature, with 28.57% of customers mentioning it. The product description plays a crucial role in informing customers about the features, benefits, and quality of the pie crusts. It helps potential buyers understand what they can expect from the product, such as its taste, texture, ingredients, and any unique selling points. A well-crafted product description can effectively communicate these details and convince customers to make a purchase. Based on this information, here are a few suggestions for optimizing the Amazon listing for pie crusts: 1. Highlight key features: Ensure that the product description clearly highlights the key features of the pie crusts, such as their flakiness, ease of use, or versatility in different recipes. This will help customers quickly identify the unique selling points. 2. Use descriptive language: Craft the product description using descriptive and enticing language that appeals to the senses. Use words that evoke the taste, aroma, and texture of the pie crusts, making them more appealing to potential buyers. 3. Include customer testimonials: Incorporate positive customer testimonials or reviews within the product description. This can further enhance the credibility and reputation of the brand, reinforcing the trustworthiness of the product. 4. Provide usage ideas: Offer suggestions on how customers can use the pie crusts creatively. For example, mention popular pie recipes or provide ideas for using the crusts in other desserts. This can inspire customers and increase their interest in the product. 5. Optimize for search: Ensure that the product description includes relevant keywords that customers might use when searching for pie crusts. This will improve the visibility of the product in search results and increase the chances of attracting potential buyers. By implementing these optimization strategies, you can enhance the product description and increase the likelihood of customers choosing your pie crusts over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long2
last long
1to 2 serve ingredient list1
1to 2 serve ingredient list
at discount store1
in local store
avoid shipping fee1
avoid shipping fee
box year ago1
last box month
coleman is continue1
coleman is continue
never discontinue
fresh and more shelf life1
stock fresher with longer shelf life
improve dough more pliable1
improve dough more pliable
in fridge last longer1
keep in pantry longer

Based on the customer expectations mentioned, it seems that customers are looking for pie crusts that are durable and can last long. Additionally, they want to be able to easily access the ingredient list, preferably with 1 to 2 serves per list. Lastly, customers are looking for pie crusts that are available at discount stores. To meet these expectations, sellers should prioritize product development that focuses on creating pie crusts that are durable and can last long. This could involve using high-quality ingredients and developing a recipe that can withstand the test of time. Additionally, sellers should ensure that the ingredient list is easily accessible and clearly labeled, with a focus on providing information for 1 to 2 serves per list. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their pie crusts, as well as the convenience of being able to access the ingredient list easily. They should also emphasize the affordability of their products, given that customers are looking for pie crusts that are available at discount stores. This could involve running promotions or offering discounts to attract customers who are looking for a good deal. Overall, by prioritizing product development that meets customer expectations and focusing on marketing promotion factors that highlight the key selling points of their products, sellers can successfully meet the needs of customers looking for pie crusts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are awesome for tarts, pudding pies, cheesecakes, etc. Try baking brownie mix in them, too! They all arrived in perfect shape, well packed and not just crumbs.
It tastes good.... even better with pizza sauce and cheese on it.
KeeblerJul. 2022
One crust was broken but I made it work. Tastes delicious. My 6 kids are happy!
We looked all over for these in our local grocery chains and were disappointed. Behold...Amazon was to the rescue again!!! These are so good versus your typical graham cracker crust. They are better in my opinion.
Update: Maybe it was just a bad batch, but a few months ago I had a very strange experience with this product. I made the dough the same way I always do, but when I blind-baked the crust, the sides completely MELTED and slid down into a puddle at the bottom of the pan! It was literally bubbling and boiling!!! My guess is that the flour to fat ratio was off somehow, and it had WAY too much fat. This has caused me to be suspicious of this product, and I have not used it again. =================== Original review: This crust is, IMO, very good. I made it last night alongside a refrigerated Pillsbury crust, and it was SO much better, flakier, and less tough than the Pillsbury (which contains lard; I have no objections to lard, but I often avoid it in baking for vegetarian friends). I usually buy the frozen crusts that come in foil pans, and tried the refrigerated type for the first time recently, and found them disappointing. But this mix is better than the frozen type. Yes, the dough was very sticky; maybe I'll try a little less water next time, or add a little cornstarch (it gives pie crust a better texture than flour).The dough was also quite crumbly, but this is a sign of good crust; a dough that holds together well, like bread dough, will be tough and not flaky because the gluten has developed too much. I rolled it out on a piece of floured parchment paper and it didn't stick excessively. I like to cook and bake, and I shouldn't mind making pie crust from scratch, but cutting in the shortening just drives me crazy! I'm going to keep a box or two of this stuff on hand from now on.
These ready to eat crust are the best way to do fast dessert such as fruit tart or cheesecake. With this crust in hand, my fruit tart is ready in less than half an hour. All I have to do is the filling and decorate with fruit slides on top. Crust is not too sweet. I usually put a layer of apricot jam on the surface of the crust before putting the filling in. The fruit tart can be cut to slide and the crust actually holds the filling well, not breaking apart. This is perfect to have at home, because making a dessert cake is just a piece of cake now;) Just make sure after you get it, open the box and put them in the fridge. One of the crust I got was destroyed by the ants.
Paul I. Howe
Fast shipping . Excellent price would defiantly recommend this
Brian G.
Shephard PieJan. 2015
Very satisfy with product. Adds flavor to your pie
YummyAug. 2022
Nice to be able to buy in bulk
Great product, easy for baking pies at home. Previous order was fine; however, latest order of 12 boxes just received this fall all have expiration date 12 DEC 2021. We were hoping they would keep in the pantry longer. It’s a very short window for 12 boxes of product. In the future, hopefully the stock will be fresher with a longer shelf life. Potential room for improvement in logically selling oldest dates first, I.e. first in first out.

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