Pie & Pastry Fillings product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Libby's Canned Pumpkin, 29 oz, 3-pack
None Such, Mincemeat Clsc Original, 27 Ounce, Set of 3
Farmers Market Organic Pumpkin, 15 Ounce (Pack of 12) (Packaging May Vary)
Henry & Henry Red Raspberry Pastry and Cake Filling, Redi Pak, 2 Pound
Robertsons Traditional Mincemeat 411g

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Pie & Pastry Fillings category on Amazon is 4.57 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 3010 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating suggests that customers are generally pleased with the pie and pastry fillings they have purchased from Amazon. This could be attributed to factors such as the quality of the products, their taste, and the overall experience of using them in baking. Considering the positive customer satisfaction, it is advisable for sellers in the Pie & Pastry Fillings category to continue providing high-quality products and maintaining the standards that have led to this positive feedback. They should also focus on customer engagement and encourage customers to leave reviews, as this can further enhance their reputation and attract more potential buyers. Furthermore, sellers can consider expanding their product range within the category, offering a variety of flavors and options to cater to different customer preferences. This can help attract a wider customer base and increase sales. Overall, the data suggests that the Pie & Pastry Fillings category on Amazon has a strong customer satisfaction rate. By maintaining quality, encouraging reviews, and expanding product offerings, sellers can continue to thrive in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most popular user for the Pie & Pastry Fillings product is dogs, followed by families and mothers. This suggests that pet owners may be a key demographic for this product, as well as families with children and mothers who enjoy baking. In terms of where the product is used, the top three places mentioned are grocery stores, grocery shopping, and pantries. This indicates that customers are likely purchasing the product for home use, and may be stocking up on it during their regular grocery shopping trips. The top two uses for the product are baking and making something, which suggests that customers are using the Pie & Pastry Fillings to create desserts and other baked goods. This could be a key selling point for the product, as it may appeal to customers who enjoy baking and want to create homemade treats for their families and pets. Based on this data, it seems that the ideal customer profile for the Pie & Pastry Fillings product would be pet owners who enjoy baking and want to create homemade treats for their furry friends. Additionally, families with children and mothers who enjoy baking may also be a key demographic for this product. To appeal to these customers, the product could be marketed as a high-quality, all-natural ingredient for creating delicious and healthy treats for pets and humans alike.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, pumpkin, content, texture, case. The most mentioned elements about can are dent(34.43%), bent up(1.64%).
The top 5 positive reviews are taste, flavor, product, pumpkin, quality. The most mentioned elements about taste are good(16.52%), tasty(0.87%).
bent up1.64%
multiple dent1.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Pie & Pastry Fillings is the "can," which is mentioned by 43.72% of respondents. Additionally, the top five cons mentioned are the "can," "pumpkin," "content," "texture," and "case." On the other hand, the top pro aspect mentioned is "taste," which is mentioned by 19.13% of respondents. The top five cons of the "tip" are "taste," "flavor," "product," "pumpkin," and "quality." Based on this information, it appears that the main drawback for consumers is related to the packaging and contents of the product, such as the can, pumpkin, and texture. On the positive side, taste seems to be the most appreciated aspect of these pie and pastry fillings. To improve product development and selection in this category, it would be beneficial to address the common cons mentioned. For example, finding alternative packaging options that are more convenient or appealing to consumers could help mitigate the negative perception of the "can" aspect. Additionally, focusing on improving the texture and content of the fillings could enhance the overall experience for customers. Furthermore, since taste is the most valued pro aspect, it would be wise to prioritize maintaining or enhancing the taste of these fillings. This could involve using high-quality ingredients, refining flavor profiles, and ensuring consistency in taste across different products. Overall, by addressing the cons related to packaging, content, and texture, while emphasizing the positive aspect of taste, product development and selection in the Pie & Pastry Fillings category can be improved to better meet consumer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % pumpkin without spice1
address both constipation1

Based on the data provided, it seems that customers are primarily motivated to buy pie and pastry fillings based on the product description, recommendations from friends, and price. However, the fact that product description is mentioned the most suggests that customers are particularly interested in understanding what they are buying and what the product can do for them. One reason why product description may be the top feature is that customers want to ensure that the filling they are buying is suitable for their needs. For example, they may want to know if the filling is sweet or savory, if it contains any allergens, or if it is suitable for a particular type of pastry. By providing clear and detailed product descriptions, sellers can help customers make informed decisions and increase the likelihood of a sale. To optimize their Amazon listings, sellers should focus on creating high-quality product descriptions that provide all the information customers need to make a purchase. This could include details about the flavor, texture, and ingredients of the filling, as well as suggestions for how it can be used in different recipes. Additionally, sellers should encourage customers to leave reviews and recommendations, as this can help to build trust and increase sales over time. Finally, sellers should consider offering competitive pricing and promotions to attract customers who are looking for a good deal.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap price
decent quality2
good quality
low price2
price low
can half size1
can half size
15-25 % less sugar1
less sugar
Need better quality control1
quality control
almond sponge with raspberry fill pair with1
almond sponge with raspberry fill pair with
available in grocery store1
available in grocery store
back in stock1
back in stock

Based on the customer expectations mentioned, it seems that affordability is a top priority for customers looking for pie and pastry fillings. They are looking for products that are cheap and can be purchased at a reasonable price point. Additionally, customers are interested in products that come in smaller sizes, which may be indicative of a desire for convenience or a preference for portion control. However, customers also expect decent quality from their pie and pastry fillings. This suggests that while price is important, customers are not willing to sacrifice quality for affordability. Therefore, sellers should focus on developing products that strike a balance between affordability and quality. To prioritize product development, sellers should consider investing in research and development to create high-quality fillings that can be produced at a lower cost. This may involve experimenting with different ingredients or production methods to find ways to reduce costs without sacrificing quality. In terms of marketing promotion factors, sellers should focus on highlighting the affordability and convenience of their products. This could involve offering discounts or promotions for smaller sizes, or emphasizing the ease of use and versatility of their fillings. Additionally, sellers should consider leveraging social media and other digital marketing channels to reach a wider audience and build brand awareness. Overall, by prioritizing affordability, convenience, and quality, sellers can meet the expectations of customers looking for pie and pastry fillings, while also differentiating themselves from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Eric Johnson
I use this for my arthritic dog's food. It helps to hide the taste of the pain medications that she's on, and also helps keep her from getting constipated from the narcotics. Win/Win. My tip: add a couple heaping spoonfuls to dry dog food, mix the pumpkin with a little hot water to thin it out, then incorporate it into the dry food/ground pills. My dog loves the taste (she seems to think her dry food now has gravy on it), gobbles up her food and meds, then licks the bowl clean. No more having to shove pills down her throat, or use pill-pockets (which she got wise to)
Obviously, I use this for pumpkin pie, which is my favorite pie of all. I also use it for pumpkin bread and muffins. This contains no added sugar, salt or spices, so it works in recipes just like cooking up your own pumpkin (which I once tried, but my mother-in-law, champion baker, told me to just buy this instead, since no one would appreciate the additional work of preparing my own puree anyway. Smart lady). A friend mixed some in with whipping cream and sugar for an unusual coffee topping; my daughters raved, but I wasn't that big a fan. Good flavor, good price, great item to have on the shelf if you're inspired.
Five StarsNov. 2017
I love it! I love the fact that it contains nothing else but 100% pumpkin. I love pumpkin!
J Rice
This is always a high quality canned pumpkin. Love using Libby's to make pumpkin cakes, breads, pies and more. Very easy to use, especially over trying to get your own pumpkin for cooking.
Two StarsSept. 2017
Cans were dented
Yummy!Oct. 2015
Pumpkin!!!! It is fall again and I just couldn't wait to stock up for the season. I may just eat it out of the can. haha no really.
Five StarsApr. 2018
Great product and many uses.
Pumpkin is pumpkin , what can I say....
Great product! Tastes very much like the real thing.
Pumpkins has been my thing since day one.. no joke, man. this one's really good! I love the taste and texture. perfect for daily consumption.

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