Pill Organizers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
EZY DOSE Premium Weekly (7-Day) Locking Pill Organizer and Planner (XL), Secure Prescription Medications, Prevent Accidental Spilling, Various, 1 Count (Pack of 1), (67606)
FYY Daily Pill Organizer, 7 Compartments Portable Pill Case Travel Pill Organizer,[Folding Design]Pill Box for Purse Pocket to Hold Vitamins,Cod Liver Oil,Supplements and Medication-Clear Red
Daily Pill Organizer, 8 Compartments Portable Pill Case, Pill Box to Hold Vitamins, Cod Liver Oil
Zoksi Am Pm Pill Organizer 2 Times a Day, Pink Weekly Pill Box 7 Day, Portable Daily Pill Case for Travel, Medicine Organizer for Fish Oils,Vitamins and Other Tablets
EZY DOSE Weekly (7-Day) Pill Planner, Medicine Case, Vitamin Organizer Box, X-Large Push-Button Compartments, Green

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Pill Organizers, has a total of 19,129 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over 19,000 reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider reaching out to the seller or manufacturer to inquire about the average rating and any other information that may be helpful in making your decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the pill organizer are individuals who are likely to travel frequently, as travel was mentioned in the majority of product usage mentions. Additionally, the top three users of the product were the husband, mother, and kid, indicating that the product may be used by individuals of all ages and genders. The top three places to use the product were the purse, bag, and counter, suggesting that the product is portable and can be easily carried around. This is consistent with the travel usage mentioned earlier. Given this information, it is likely that the customer profile for this product is someone who is frequently on-the-go, whether it be for work or leisure. They may have a family, as indicated by the mentions of the husband, mother, and kid, and may prioritize organization and convenience in their daily lives. To appeal to this customer profile, it may be beneficial to market the product as a must-have for frequent travelers and busy individuals who need to keep track of their medication. Emphasizing the product's portability and ease of use may also be effective in attracting potential customers. Additionally, offering customization options, such as different colors or sizes, may appeal to individuals who prioritize personalization and organization.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are lid, compartment, product, latch, tab. The most mentioned elements about lid are will not stay close(2.57%), hard to open(1.53%).
The top 5 positive reviews are size, compartment, color, product, case. The most mentioned elements about size are good i(4.05%), good(3.12%).
will not stay close2.57%
hard to open1.53%
do not close properly1.30%
pop off1.21%
do not stay on0.90%
good i4.05%
good for travel0.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the provided data, it seems that the most commonly mentioned con aspect of pill organizers is the lid, accounting for 14.99% of the mentions. The top five cons mentioned are the lid, compartment, product, latch, and tab. On the other hand, the top pro aspect mentioned is the size, accounting for 9.33% of the mentions. The top five cons of the tip are the size, compartment, color, product, and case. Based on this information, we can conclude that the lid is a significant concern for users of pill organizers. It appears that issues related to the lid, such as its functionality, durability, or ease of use, are the most common complaints. Additionally, the compartment, product, latch, and tab are also mentioned as cons, suggesting that users may have concerns about the overall design, quality, or functionality of the organizers. On the positive side, the size of the pill organizers is mentioned as a pro aspect. This indicates that users appreciate organizers that are compact and easy to carry around. To improve product development and selection in this category, it would be beneficial to address the lid-related issues that users frequently mention. Manufacturers could focus on designing lids that are secure, easy to open and close, and durable. Additionally, considering the concerns related to compartments, product quality, latch, and tab, it would be helpful to ensure that these aspects are well-designed and meet users' expectations. Furthermore, it might be worth exploring additional features that could enhance the overall user experience, such as improved color options, customizable compartments, or innovative storage solutions. Gathering feedback from users and conducting market research can provide valuable insights for product development and help in creating pill organizers that better meet the needs and preferences of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
lock feature4

Based on the data provided, it seems that customers are primarily motivated to buy pill organizers based on the product description. This suggests that customers are looking for clear and detailed information about the product, such as its features, size, and capacity. Other factors that may influence customer buying decisions include price and advertising attraction, but these are less important than the product description. Customers may be willing to pay more for a product that meets their needs and is well-described, and they may be attracted to products that are advertised effectively, but ultimately the product description is the most important factor. To optimize an Amazon listing for a pill organizer, it is important to focus on creating a clear and detailed product description that highlights the key features and benefits of the product. This may include information about the size, capacity, and materials used, as well as any special features or design elements that set the product apart from others in the category. Additionally, it may be helpful to include high-quality images and customer reviews to provide additional information and build trust with potential buyers. Finally, pricing and advertising should be considered, but should not be the primary focus of the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size23
large size
size large
different color14
different color
same color
2 different color
another color
other color
Needs larger compartment12
compartment big
big compartment
compartment large
compartment hold more
petite size10
small size
large compartment
4 compartment
7 compartment
compartment good use
last long9
last long
pill organizer9
pill organizer
pill container
pill holder set up
pill organizer fit
pill organizer hold daily pill

Based on the customer expectations mentioned, it seems that size and color options are important factors for customers when it comes to pill organizers. Customers are looking for organizers that are big or large in size, which suggests that they want a product that can hold a significant amount of pills. Additionally, customers are interested in having different color options, which could be a way for them to personalize their organizer or make it easier to distinguish between different medications. Given these expectations, sellers should prioritize product development that focuses on creating larger-sized pill organizers with a variety of color options. This could involve creating organizers with multiple compartments or larger compartments to accommodate more pills. Additionally, sellers could consider offering customizable options for customers to choose their preferred color combinations. In terms of marketing promotion factors, sellers should highlight the size and color options of their pill organizers in their marketing materials. This could include showcasing the different color options available and emphasizing the capacity of the organizers to hold a large number of pills. Additionally, sellers could consider offering bundle deals or discounts for customers who purchase multiple organizers, as this could appeal to customers who need to organize multiple medications.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not worth itJun. 2022
Very tiny... hardly fits any vitamins... hard to open
Sylvia Garcia
Great productApr. 2020
Looks the same as the pictures and works perfect for what I needed. Love this
Easy to keep track of your doses. Simple and colored to make it even easier. Large enough spaces for big and multiple pills to be held. I can recommend this to help you stay organized and confirm your doses.
For my car.Mar. 2022
I keep it in my car. It saves me space and I have all the medicines I use.
AmazingJul. 2021
I use this on daily basis. I like that it is sturdy and keeps all of your pills on a travel size container. Some of the compartment lids are kind of hard to open but it’s good because I know my pills are secure. I really recommend this product.
Savannah Wood
I bought this to be able to take my vitamins on the go with me. It has a rubber seal around the edges that keep moisture from getting in, and a plastic guitar pick looking piece that helps you open the flaps. It also comes with plenty of labels you can write on for spelling errors or changes in contents
When I got this it reeked of chemicals. I immediately threw it away because it had one of the worst manufacturing smells I've ever experienced. As soon as I saw what I opened the package I knew there was no way it was going to be able to be cleaned, and it's not worth the risk of exposure to whatever it was treated with.
Brenda Wajda
It was okJan. 2020
It was the right size just hard to open compartment
Doesn’t close
Great for users with long nails! I’d imagine they’re also easy for older users because of the buttons. Would buy again :)

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