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Pillars product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
2023/01/23
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
6,241
This insight is based on the data from the best seller products. The top 5 of them are:
CANDWAX 3x6 Pillar Candles Set of 3 - Decorative Rustic Candles Unscented and No Drip Candles - Ideal as Wedding Candles or Large Candles for Home Interior - Bordeaux Candles
B08RC82N4Z
MOZEAL 3" x 4" Hand-Poured Unscented Candle,Dripless Pillar Candle Set of 3,Long Clean Burning,Approx 72 Hours Burn Time,Rustic Country Style,Wedding,Dinner,Christmas and Home Decor,Gold
B0B5KX4N54
Richland Set of 3 Purple Pillar Candles 3" x 6" Unscented Dripless for Weddings Home Holidays Relaxation Spa Church
B094DM78PR
BOLSIUS 3 Pack Orange Rustic Ball Pillar Candles - 3 Inch - Premium European Quality - Natural Eco-Friendly Plant-Based Wax - Unscented Dripless Smokeless 25 Hour Party Décor and Wedding Candles
B09G73PZ1Y
Simply Soson Rustic 3x4 Purple Pillar Candles Set of 3 - Unscented Candles - Large Candle for Candle Holders - Velas Decorativas Purple Candles Pillar Colored Candles Fall Pillar Candles Bulk
B09VY1Z37P

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in the "Pillars" category on Amazon has received an average rating of 4.59 out of 5, based on a total of 6241 reviews. This indicates a relatively high level of customer satisfaction with the product. With such a high average rating and a significant number of reviews, it suggests that the majority of customers are pleased with their purchase and have had positive experiences with the product. This level of satisfaction is a good indicator of the product's quality and reliability. Based on this information, my advice would be to continue maintaining the high standards that have led to such positive customer feedback. Consistently delivering a quality product and ensuring customer satisfaction should remain a top priority. Additionally, it would be beneficial to encourage customers to leave reviews and provide feedback, as this can help build trust and attract more potential buyers. Regularly monitoring customer reviews and addressing any concerns or issues raised by customers can also contribute to maintaining a high level of customer satisfaction. By actively engaging with customers and addressing their needs, you can further enhance their experience and loyalty to the product. Overall, the data suggests that the product in the "Pillars" category on Amazon has been well-received by customers, and it is important to continue delivering a high-quality product and excellent customer service to maintain this positive reputation.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is living room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most frequently mentioned users of the product are daughters, friends, and wives. This suggests that the product may be popular as a gift for loved ones. Additionally, the most popular places to use the product are in the living room, in a room, and in a candle holder, indicating that the product is likely used for decorative purposes. The top two usages of the product are giving it as a gift and using it for spell work, which suggests that the product may be popular among those interested in spirituality or alternative forms of healing. Overall, the data suggests that the customer profile for this product may be individuals who are interested in spirituality, alternative healing, and gift-giving. They may also be interested in home decor and creating a cozy atmosphere in their living spaces. Based on this analysis, some suggestions for the customer profile could include targeting individuals who are interested in spirituality and alternative healing practices, as well as those who enjoy giving thoughtful gifts to loved ones. Additionally, marketing the product as a decorative item that can create a cozy atmosphere in the home may also be effective.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are candle, color, wick, wax, quality. The most mentioned elements about candle are small(7.71%), smell bad(2.84%).
The top 5 positive reviews are color, candle, burn, size, quality. The most mentioned elements about color are good(17.86%), look good(4.70%).
Cons
candle41.81%
small7.71%
smell bad2.84%
burn slow2.03%
melt2.03%
flimsy1.89%
color22.73%
wick10.42%
wax6.22%
quality5.28%
Pros
color35.43%
good17.86%
look good4.70%
vibrant3.76%
pretty1.03%
rich0.85%
candle31.58%
burn8.46%
size8.27%
quality3.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Pillars category has some mixed reviews. The top con aspect mentioned most is the candle, which includes issues with the color, wick, wax, and quality. On the other hand, the top pro aspect mentioned most is the color. It's important to note that the data only provides a limited view of customer sentiment, and it's possible that there are other factors that customers consider important when selecting a pillar candle. However, based on the data provided, it may be helpful for product development and selection to focus on improving the quality of the candle, including the color, wick, and wax. Additionally, it may be helpful to consider offering a wider variety of colors and sizes to appeal to a broader range of customers. It's also important to consider the burn time of the candle, as this can be a significant factor for customers when selecting a pillar candle. Overall, while the Pillars category has some mixed reviews, there are opportunities for improvement and expansion to better meet the needs and preferences of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
color14
dripless7
others6
description2
smokeless2

Based on the data provided, it seems that customers are primarily motivated to buy products in the Pillars category based on the product description. This makes sense, as Pillars are often used for decorative or functional purposes, and customers want to know exactly what they're getting before making a purchase. Some possible reasons why product description is the top feature could include: - Customers want to know the size, material, and other details about the Pillar before buying. - Customers may be looking for a specific style or design, which they can only determine from the product description. - Customers may be comparing multiple Pillars and want to make an informed decision based on the information provided. To optimize an Amazon listing for a Pillar product, it's important to focus on creating a detailed and accurate product description. This should include information about the size, material, style, and any other relevant details. Additionally, including high-quality images and customer reviews can help to build trust and increase sales. Finally, pricing should be competitive, but not the primary focus, as customers seem to be more motivated by the product description than the price.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big7
big
last long7
last long
color6
color
good packaging6
good packaging
good packaged
package good
packaging good
candle5
brown candle
candle
silver candle
silver gold candle
white candle
large size5
large
big size
more color & style5
more color
more review5
review
good3
good
longer lasting3
last longer

Based on the customer expectations mentioned, it seems that the Pillars category is primarily focused on durability, size, and color. Customers are looking for pillars that are big and long-lasting, with a particular emphasis on color. To meet these expectations, sellers should prioritize product development that focuses on creating pillars that are both large and durable. This could involve using high-quality materials that are designed to withstand wear and tear over time. Additionally, sellers should consider offering a range of colors to appeal to customers who are looking for a specific aesthetic. In terms of marketing promotion factors, sellers should highlight the durability and size of their pillars in their advertising. They should also emphasize the range of colors available, as this is clearly an important factor for customers. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their products. Overall, the key to success in the Pillars category is to focus on creating products that meet customer expectations for size, durability, and color. By prioritizing these factors in product development and marketing, sellers can attract and retain customers who are looking for high-quality pillars that meet their specific needs.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

These are such a beautiful blue for an Independence Day Center piece. I love them
Sharon white
Purchased
I only received ONE candle! Not the 3 I had ordered! Please replace ASAP!!!
ALees
Purchased
Just what I was looking for to add to my Advent wreath. We burn the candles each night of Advent, so longevity was important. Very happy!
Arrived DamagedSept. 2022
These candles appear to be of nice quality and the price was excellent. However, the four pillars were thrown into a box three times their size with no packing material. They arrived dented and quite damaged. I am disappointed because of the shipping which may not be the company's fault.
Neva
Purchased
I bought these candles in 6 different colors. They are bright and vivid colors. They are unscented which is great for me as I have many allergies. I will use them for decor. may burn them at some point but probably not for a long while.
Dalila
Purchased
ExcelenteFeb. 2020
Buenisimo
muy lindoJan. 2021
Lleno todos lo q esperaba 👍👍
ginny
Purchased
Beautiful blue candles which continue to burn down to the base of the candle instead two inches higher!
Young35
Purchased
Candle ReviewAug. 2020
Love the candles.
Amy Hall
Purchased
These are pretty but they are a brighter blue than I was expecting. So I painted them a lighter blue. Good quality though

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