Pincushions product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Pincushions category on Amazon has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 2494 reviews, it suggests that customers are generally happy with the products in this category. If you are looking to purchase a Pincushion on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it is always a good idea to compare prices and features across different products to make an informed decision. Overall, the high average rating and large number of reviews in the Pincushions category on Amazon suggest that customers are satisfied with their purchases. However, it is important to do your own research and read reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is christmas, the most common location is floor, the most common behavior is sew . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Pincushions product are women, with the top three users being mother, daughter, and grandmother. This suggests that the product may be popular among women who enjoy sewing and crafting, and who may be passing down their skills and hobbies to younger generations. The top three places to use the product are the floor, sewing room, and table, which suggests that the product is versatile and can be used in a variety of settings. The fact that sewing room is one of the top places to use the product also supports the idea that the product is popular among women who enjoy sewing and crafting. The top two uses of the product are to sew and to give as a gift, which suggests that the product may be popular among women who enjoy making handmade gifts for others. This also suggests that the product may be marketed as a gift item, particularly for occasions such as Mother's Day or birthdays. Overall, the data suggests that the customer profile for this product is likely to be women who enjoy sewing and crafting, and who may be interested in passing down their skills and hobbies to younger generations. The product may also be popular among women who enjoy making handmade gifts for others. Based on this information, some suggestions for marketing the product could include targeting women who enjoy sewing and crafting, highlighting the product's versatility and potential as a gift item, and emphasizing the product's ability to bring generations together through shared hobbies and interests.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pin, magnet, pin cushion, product, elastic. The most mentioned elements about pin are break(3.10%), do not stay in place(2.71%).
The top 5 positive reviews are magnet, pin, pin cushion, color, product. The most mentioned elements about magnet are solid(12.53%), good(1.46%).
do not stay in place2.71%
bend under normal use1.55%
not sturdy enough1.55%
pin cushion5.04%
strong enough1.04%
hold a lot of pin0.63%
keep secure well0.42%
pin cushion9.19%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Pincushions has both pros and cons. The top pro aspect mentioned most is magnet, which suggests that customers appreciate pincushions that have a magnetic feature. On the other hand, the top con aspect mentioned most is pin, which implies that customers have issues with pins falling out or not staying in place. Other cons mentioned include magnet, pin cushion, product, and elastic, while the other pro mentioned is not provided. It is worth noting that the cons mentioned are related to the product's functionality, such as the pins falling out or the pincushion not holding the pins securely. To improve product development and selection, manufacturers should focus on addressing the cons mentioned by customers. For example, they could develop pincushions with stronger magnets or better pin cushions that hold the pins more securely. Additionally, they could consider adding new features that customers may find useful, such as compartments for storing needles or a built-in measuring tape. Overall, the sentiment analysis suggests that while there are some issues with pincushions, there are also features that customers appreciate. By addressing the cons and adding new features, manufacturers can create a better product that meets the needs of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
almost identical1
cute butterfly pin1

Based on the data provided, it seems that customers are primarily motivated to buy pincushions based on the product description. This makes sense, as pincushions are a relatively simple product and customers likely want to know exactly what they're getting before making a purchase. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that word-of-mouth marketing is effective in this category. As for why the product description is the top feature, it's likely because customers want to know the size, shape, and materials of the pincushion before making a purchase. They may also be interested in any unique features or designs that set the product apart from others on the market. To optimize an Amazon listing for pincushions, it's important to focus on creating a detailed and informative product description. This should include information about the size, shape, and materials of the pincushion, as well as any unique features or designs. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it's important to use relevant keywords in the product title and description to ensure that the listing appears in relevant search results.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big magnet or strong11
magnet strong
strong magnet
know sooner6
2 year ago3
year ago
along time ago2
along time ago
long time ago
large size2
large size
size large

Based on the customer expectations mentioned, it seems that customers are looking for pincushions that are both visually appealing and functional. The repeated mentions of "big magnet" and "strong" suggest that customers want pincushions that can hold a large number of pins securely. Additionally, the mentions of "big" suggest that customers want pincushions that are large enough to accommodate a significant number of pins. The mention of "know sooner" suggests that customers may also be looking for pincushions that are easy to use and allow them to quickly access their pins. This could be achieved through features such as a clear lid or a design that allows for easy pin insertion and removal. Based on these expectations, sellers may want to prioritize product development that focuses on creating pincushions with strong magnets and ample space for pins. Additionally, sellers may want to consider incorporating features that make the pincushion easy to use and access, such as a clear lid or a design that allows for easy pin insertion and removal. In terms of marketing promotion factors, sellers may want to highlight the strength of the magnet and the size of the pincushion in their product descriptions and marketing materials. Additionally, they may want to emphasize the ease of use and quick access provided by the pincushion's design. By highlighting these features, sellers can appeal to customers who are looking for a functional and visually appealing pincushion that meets their needs.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I love the color and print as well as the variety ordered. However, the cushion was not thick enough and the pins stabbed my wrist over and over. Then the cushion fell apart. I had only used it twice.
Too bigJun. 2021
It works great but if you have smaller wrists it spins and doesn’t stay on your wrist well. I sewed mine so the wrist band was tighter.
Absolutely love the wrist pin cushion.
I was really excited about this little pin cushion and when I received it at 11am I felt pleased with my purchase. Fast forward to 10pm, after using it for approximately an hour and a half that day, and the top button just... fell off. Turns out this is what was holding the elastic there, so it's officially lost its one stand alone feature. Pretty awful quality.
Review Girl
Helpful for the rare occasions when I need to hem something. I had to rig the wrist strap to make it stay in place. The elastic band was huge. Easy fix though. Does its job.
Don't buy!Apr. 2020
The thing was dirty and falling apart straight out of the package. I literally had to get a needled and thread and fix it so that I could use it. I could have done a better job on my own.
Very cute cushion Sewing Needle. I bit wide for my tiny wrist but very good quality.
Ouch!Jul. 2021
This does the trick, but it needs something to keep the pins from poking through the bottom. What I ended up with is a whole lot of pins poking through to my wrist. I guess I’ll stick with my standard tomato style one.
Good but...Oct. 2021
I'm new to sewing so take this for what it's worth (clueless!?), but I stick long pins in this pincushion on my wrist, and it's too easy for them to puncture down all the way through and scratch my wrist! So I started pushing pins in from the side and it works way better. So I would prefer either a denser foam or a little protector on the bottom to prevent the top of my wrist from getting scratched.
Pen Name
Perfect size & cute!! Love that it sets flat next to my sewing machine & I can put it on my wrist or around something easily.

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