Pins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for pins on Amazon is 4.59 out of 5, which indicates a high level of customer satisfaction. With a total of 2810 reviews, this suggests that there is a significant number of customers who have purchased and reviewed pins on Amazon. The high average rating indicates that the majority of customers are satisfied with their purchase and have had positive experiences with the pins they bought. This level of customer satisfaction is a good sign for potential buyers, as it suggests that the product is of good quality and meets customers' expectations. Based on this information, my advice would be to consider purchasing pins from this category on Amazon. However, it's always a good idea to read individual reviews to get a better understanding of the specific features, uses, and potential limitations of the pins you are interested in. Additionally, consider comparing prices and features across different brands to ensure you are getting the best value for your money. Remember, customer satisfaction can vary from person to person, so it's important to consider your own needs and preferences when making a purchasing decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is house, the most common behavior is sew . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, granddaughter, and kid. This suggests that the product is popular among children and young individuals. The fact that the daughter is mentioned the most indicates that the product may be commonly used by girls within this age range. In terms of the places where the product is used, the house and purse are mentioned most frequently, followed by the floor. This implies that the product is primarily used in domestic settings, such as within the household or carried in a purse. The mention of the floor suggests that it may also be used for activities that require a larger workspace. Regarding the usage of the product, sewing is mentioned significantly more often than any other activity, with a total of 55 mentions. This indicates that the product is primarily used for sewing purposes. Craft-related activities are also mentioned, though to a lesser extent, with 33 mentions. This suggests that the product may have a broader application in various crafting projects. Based on this analysis, the customer profile for this product seems to be individuals who enjoy sewing and crafting, particularly children and young individuals. The product appears to be popular among girls within the specified age range, and it is commonly used in domestic settings or carried in a purse. To cater to this customer profile, it would be beneficial to emphasize the product's suitability for sewing and crafting activities, while also highlighting its convenience and portability for on-the-go use. Additionally, considering the popularity of the product among children, incorporating attractive and engaging designs may further appeal to this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pin, safety pin, metal, pin inside, head. The most mentioned elements about pin are not sturdy enough(8.65%), bend under normal use(6.25%).
The top 5 positive reviews are pin, case, safety pin, color, quality. The most mentioned elements about pin are solid(14.37%), good quality(5.05%).
not sturdy enough8.65%
bend under normal use6.25%
not sharp2.64%
safety pin10.10%
pin inside3.85%
good quality5.05%
easy to use3.30%
safety pin4.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of pins is related to pins themselves, accounting for 50.72% of the mentions. Additionally, safety pins, metal pins, pins inside, and pin heads are also mentioned as cons. On the other hand, the top pro aspect mentioned most is pin-related, accounting for 36.50% of the mentions. Based on this information, it appears that pins have both positive and negative aspects. The pros might include their usefulness, versatility, or ease of use, as indicated by the high percentage of positive mentions related to pins. However, the cons seem to revolve around issues such as safety concerns, the quality of pins, and potential issues with the pin's design or color. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. For example, manufacturers could focus on enhancing the safety features of pins, ensuring they are made from high-quality materials, and improving the overall design and color options available. Additionally, it would be helpful to gather more specific feedback from customers to understand their concerns in greater detail and tailor product development accordingly. By addressing these cons and capitalizing on the positive aspects of pins, manufacturers can create a more desirable and well-rounded product that meets the needs and preferences of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
heavy duty3
# 1 in pin1

Based on the data provided, it seems that customers primarily buy pins based on the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and design. A well-written and detailed product description can effectively communicate the value and benefits of the pins, making them more appealing to potential buyers. Some reasons why product description is the top feature for pins could be: 1. Clarity: A clear and concise product description helps customers understand what they are purchasing, including the size, color, and any additional features. 2. Quality assurance: A detailed product description can assure customers of the quality and durability of the pins, addressing any concerns they may have. 3. Differentiation: Pins often come in various designs and styles. A comprehensive product description can highlight the unique aspects of each pin, helping customers choose the one that best suits their preferences. Based on this information, here are some suggestions for optimizing an Amazon listing for pins: 1. Detailed descriptions: Ensure that the product description provides all the necessary information about the pins, including their size, materials, design, and any special features. Be specific and highlight the benefits of each pin. 2. High-quality images: Include clear and visually appealing images of the pins from different angles. This will help customers visualize the product and make an informed decision. 3. Customer reviews: Encourage customers to leave reviews after purchasing the pins. Positive reviews can further validate the product's quality and increase buyer confidence. 4. Competitive pricing: While price was mentioned less frequently as a motivating factor, it is still important to offer competitive pricing for the pins. Research the market to ensure your prices are reasonable compared to similar products. By focusing on optimizing the product description, providing high-quality images, encouraging customer reviews, and offering competitive pricing, you can enhance the appeal of your pins on Amazon and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large safety pin7
safety pin
sturdy safety pin
large size safety pin
big head3
big head
head big
long ball head big
last long3
last long
long pin3
large pin
long straight pin
straight pin
small size3
small size
small size great
big sturdy2
blade sharp2
box small2
box small deep
slightly large box
container good2
container good
good container
duration long2

Based on the customer expectations mentioned, it seems that safety and durability are the top priorities for customers when it comes to pins. The large size of the safety pin suggests that customers are looking for a pin that can securely hold items together without the risk of it coming undone easily. The big head may also indicate that customers want a pin that is easy to handle and manipulate. In terms of longevity, customers want a pin that will last long and not break or become damaged easily. This suggests that customers are looking for a high-quality product that they can rely on for multiple uses. To meet these expectations, sellers should prioritize product development that focuses on safety, durability, and ease of use. This could include using high-quality materials that are strong and resistant to wear and tear. Sellers could also consider adding features such as a locking mechanism to ensure that the pin stays securely in place. In terms of marketing promotion factors, sellers should emphasize the safety and durability of their pins in their marketing materials. They could also highlight the ease of use and versatility of their pins, showcasing how they can be used for a variety of tasks. Additionally, sellers could consider offering promotions or discounts to encourage customers to try their product and see for themselves how it meets their expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

They do the job at a good price.
Katie Linn
Very high quality from the sharpness of the point to the glass ball at the top. What a difference from dull painted plastic that breaks off. These will last forever.
These safety pins are worthless --- very thin, bend easily, unsteady. Do not recommend. I will say they are "pretty."
Carol Mello
I like the amount of safety pins in varying sizes. I liked the case.
We used the pins for memorial hat ribbons.
Que el paquete venía en pésimas condiciones el producto en muy malas condiciones
Good quality!
yamira arroyo
GoodNov. 2022
Great variety pack of gold safety pins
I know they're safety pins but the for the pins to work the tips need to be sharp. I ended up throwing them away. Now worth the time or effort to return.
They are a good value and seem to be quite strong. Not a lot you can say about safety pins except yes they should do the job. I'm pinning blankets together.

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