Pizza product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
3.7
Total Reviews
319
This insight is based on the data from the best seller products. The top 5 of them are:
The Original Gino's East of Chicago Deep Dish 3 Pack (Patty Sausage)
B087JZL61Z
The Original Gino's East of Chicago Deep Dish 5 Pack (Patty Sausage)
B087M445ZK
Gourmet Kitchn Red Baron Deep Dish Pizza Singles, Variety Pack | 36 Pizzas Total | 18 Cheese, 18 Pepperoni, 3 Pack
B097VQW6MC
Tonys Fiestada Whole Grain Beef Pizza, 154 Gram -- 72 per case.
B018SRL6KY
365 by Whole Foods Market, Pizza Four Cheese, 12.5 Ounce
B074H57SJ7

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the pizza product on Amazon is 3.73 out of 5, with a total of 319 reviews. This suggests that the product has received mixed reviews from customers, with some being satisfied and others not so much. In terms of customer satisfaction, it's difficult to say for sure without more information about the specific reviews. However, the fact that the average rating is below 4 suggests that there may be some areas for improvement in the product. If you're a seller of this pizza product, my advice would be to carefully read through the reviews and identify any common themes or issues that customers are experiencing. This can help you to make improvements to the product and address any concerns that customers may have. Additionally, it may be helpful to reach out to customers who have left negative reviews and try to resolve any issues they may have had. This can help to improve customer satisfaction and potentially lead to more positive reviews in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is school, the most common behavior is make frozen pizza . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this pizza product is primarily children and families, as they were mentioned the most frequently. Additionally, the top places to use the product were school and Chicago, which suggests that the product may be popular in urban areas with a high concentration of families and children. The fact that the product is often used to make frozen pizza and as a snack suggests that it is a convenient and easy-to-use option for busy families who may not have a lot of time to prepare meals from scratch. This could be a key selling point for the product, as it may appeal to busy parents who are looking for quick and easy meal options for their children. Based on this data, it may be beneficial for the company to focus their marketing efforts on families with children, particularly in urban areas. They could also highlight the convenience and ease of use of the product in their marketing materials, as this seems to be a key selling point for their target audience. Additionally, they may want to consider expanding their product line to include other convenient meal options that would appeal to busy families.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are crust, pizza, bottom crust, bbq, cook instruction. The most mentioned elements about crust are thick(7.41%), bad(3.70%).
The top 5 positive reviews are flavor, taste, pizza, crust, cheese. The most mentioned elements about flavor are good(10.20%), rich(6.12%).
Cons
crust25.93%
thick7.41%
bad3.70%
break3.70%
crack3.70%
do not cook right3.70%
pizza18.52%
bottom crust7.41%
bbq3.70%
cook instruction3.70%
Pros
flavor24.49%
good10.20%
rich6.12%
yummy6.12%
unique2.04%
taste16.33%
pizza14.29%
crust8.16%
cheese8.16%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common con aspect of pizza is the crust, which is mentioned in both the top 1 and top 5 cons. On the other hand, the most common pro aspect is the flavor, which is mentioned in the top 1 pro aspect. The other cons mentioned include pizza, bottom crust, bbq, cook instruction, taste, and cheese. It seems that customers are concerned about the overall quality of the pizza, including its taste, texture, and cooking instructions. To improve product development and selection, it may be helpful to focus on addressing the most common cons mentioned, such as improving the crust and ensuring that the pizza has a good overall taste. Additionally, it may be helpful to provide clear and easy-to-follow cooking instructions to ensure that customers can enjoy their pizza to the fullest. Overall, while there are some cons mentioned, the fact that flavor is the most common pro aspect suggests that there is still a lot of potential for pizza products to be successful. By addressing the most common concerns and focusing on delivering high-quality, delicious pizza, companies can continue to attract and retain customers in this competitive market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
last1

Based on the data provided, it seems that customers are primarily motivated to buy pizza based on the product description and recommendations from friends. The fact that the product description is mentioned 50% of the time suggests that customers are looking for specific details about the pizza, such as the ingredients, toppings, and cooking method. This information helps them make an informed decision about whether or not to purchase the product. To optimize Amazon listings for pizza, it's important to focus on creating detailed and accurate product descriptions that highlight the unique features of the pizza. This could include information about the crust, sauce, toppings, and cooking method, as well as any special dietary considerations (e.g. gluten-free, vegan, etc.). Additionally, it may be helpful to encourage customers to leave reviews and recommendations, as this can help build trust and credibility for the product. Finally, consider offering promotions or discounts to incentivize customers to try the pizza and leave feedback.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more cheese2
more cheese
add more topping1
add more topping
crust in individual wrapper1
crust in individual wrapper
delicious pizza1
delicious pizza
emulate cafeteria method1
emulate cafeteria method
good flavor1
good flavor
large size1
large
last1
last
longer expiration date1
longer expiration date
meat cheese1
meat cheese

Analysis of Customer Expectations for Pizza: When it comes to customer expectations in the pizza category, it's important to consider a few key factors. While the specific expectations may vary from person to person, there are some common themes that can be identified. 1. Quality: Customers expect high-quality ingredients, fresh toppings, and a well-prepared crust. They want a pizza that tastes delicious and lives up to their expectations of what a good pizza should be. 2. Variety: Customers appreciate having a wide range of options when it comes to toppings, crust types, and sizes. They want the ability to customize their pizza to suit their preferences, whether they prefer classic combinations or more unique flavors. 3. Convenience: In today's fast-paced world, customers value convenience. They expect quick and efficient service, easy online ordering, and timely delivery or pickup options. Offering multiple channels for ordering, such as mobile apps or online platforms, can enhance the convenience factor. Suggestions for Product Development Prioritization: 1. Focus on quality ingredients: Prioritize sourcing high-quality ingredients to ensure a delicious and satisfying pizza experience. Consider partnering with local suppliers or emphasizing organic and sustainable options to cater to customers who value these factors. 2. Expand menu options: Regularly assess customer preferences and introduce new toppings, crust types, and specialty pizzas to keep the menu fresh and exciting. Consider offering gluten-free or vegan options to cater to specific dietary needs. 3. Enhance customization: Provide customers with the ability to personalize their pizzas by offering a wide range of toppings, sauces, and crust options. This can help cater to diverse tastes and preferences, ensuring customer satisfaction. Marketing Promotion Factors: 1. Online presence: Establish a strong online presence through a user-friendly website and active social media accounts. Regularly update these platforms with enticing visuals, promotions, and engaging content to attract and retain customers. 2. Loyalty programs: Implement a loyalty program to reward repeat customers. Offer incentives such as discounts, free toppings, or exclusive deals to encourage customer loyalty and repeat business. 3. Collaborations and partnerships: Consider partnering with local businesses or influencers to create joint promotions or special offers. This can help expand your reach and attract new customers who may be interested in trying your pizza. Remember, customer expectations can vary, so it's crucial to gather feedback and adapt your product development and marketing strategies accordingly. By prioritizing quality, variety, convenience, and engaging marketing efforts, you can better meet customer expectations and build a loyal customer base in the competitive pizza market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Katy
Purchased
I'm on week 2 of my nutrisystem journey. So far all of the food I have had is amazing. Very well worth the money. I feel better and have lost 10 pounds already. The first couple of days were the hardest, but now it's like second nature. I'm making better choices at the grocery stores for all none nutrisystem items. I'm very excited to continue nutrisystem until I hit my goal. These pizzas are delicious.
FantasticMay 2021
Really enjoyed our pizzas. Going to reorder again. Nice to have in freezer. Everybody loves these pizzas.
Not Gino’s East quality ... mediocre pizza ... not sure what this was but it was not good. I have ordered direct from Gino’s before and it was great. Lous is great thru TOC ... but this was like a mediocre frozen pizza. Crust and sauce were not even close to Gino’s. Must be a knock off??
Rhonda M.
Purchased
I ordered what was supposed to be 4 packages in box and only received two!!!! As my luck goes..I had to update app and now the description has changed...paid $19.99!!! I am soooo mad! Live and learn!!!!! I gave only 1 star because I like this pizza, but Buyer Beware!!!!!
M. Ray
Purchased
I never tried cauliflower crusts before, and these were delicious. I like that they are made with healthy ingredients. They hold together well, and i can load them up with toppings. Only one thing i'd change, put the crusts in individual wrappers. It's hard to keep the second crust fresh when you have to try to wrap it in plastic wrap. The edges become stiff if you don't use it right away. It doesn't take away from the product, but it makes it tough to chew.
Miranda hunt
Purchased
This pizza is covered in toppings. The flavor is fantastic. Will definitely be ordering again!
I've ordered in the past from taste of Chicago and about the same price but much different. This one has a very synthetic crust taste feels like an item from frozen food section at popular grocery vendor in Chicago. filling is almost 100% cheese. I will not order again
Lee
Purchased
deliciousApr. 2021
delicious
Jamie
Purchased
the cilantro is nice
katje
Purchased
The sweet BBQ sauce with asian coriander makes it too American-Asian, not italian at all, I must say...

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