Place Cards & Place Card Holders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HIIMIEI 4x6 Acrylic Sign Holder with 3mm Silver Borders and Vertical Stand, Acrylic Silver Frames for Wedding Table Numbers and Desk Menu Stand(6 Pack)
Urban Deco 16 Pieces Table Card Holder 12 inches Silver Place Steel Card Holders for Photos, Food Signs, Memo Notes, Weddings, Restaurants, Birthdays.
10 Pack 8.75 inch Tall Table Number Holders Place Card Holder Table Picture Holder Wire Photo Holder Clips Picture Memo Note Photo Stand (Gold)
AZAZA 50 Pcs White Blank Place Cards - Textured Table Tent Cards Seating Place Cards for Weddings Banquets Dinner Parties 2.5" x 3.75"
Toncoo 24 Pcs Premium Mini Table Number Holders and 24 Pcs Place Cards with Gold Foil Border, Place Card Holder, Table Sign Stand, Photo Picture Holders for Centerpieces, Wedding, Party, Birthday

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Place Cards & Place Card Holders product on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 910 reviews, it suggests that customers are generally happy with the product. As an AI language model, I would advise that customers should still read through the reviews to get a better understanding of the product and its features. It's also important to consider the specific needs and preferences of the customer before making a purchase. Additionally, it's always a good idea to compare prices and features with other similar products to ensure that you are getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is thanksgiving, the most common location is table, the most common behavior is wedding . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the Place Cards & Place Card Holders are the daughter (30 mentions), followed by the son (17 mentions), and the guest (11 mentions). This suggests that these products are commonly used by family members, particularly children, and guests at various events. In terms of the places where this product is used, the table is the most popular location, mentioned 35 times. This indicates that these place cards and holders are primarily utilized in dining or gathering settings. Indoor spaces are the second most mentioned location (7 mentions), followed by classrooms (5 mentions), suggesting that these products are versatile and can be used in various settings beyond just formal events. Regarding the usage of the product, it is interesting to note that weddings are mentioned significantly more often (78 mentions) compared to birthday parties (25 mentions). This implies that place cards and holders are commonly associated with wedding events, where seating arrangements are crucial. However, they are also utilized in birthday parties, albeit to a lesser extent. Based on this analysis, the customer profile for Place Cards & Place Card Holders can be inferred as individuals who value organization and attention to detail in their events. They are likely to be parents who frequently host family gatherings, including birthday parties and potentially weddings. They prioritize creating a well-structured environment and ensuring that guests are seated appropriately. To cater to this customer profile, it would be beneficial to offer a wide range of designs and customization options for place cards and holders. Additionally, marketing efforts should focus on highlighting the versatility of these products, emphasizing their usefulness not only in formal events like weddings but also in everyday family gatherings and classroom settings. Providing tips and ideas for creative and unique seating arrangements could also be a valuable resource for customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, card, holder, brass bottom, number holder. The most mentioned elements about product are cause my outdoor decor to fall over(2.38%), small(2.38%).
The top 5 positive reviews are card, quality, stand, base, holder. The most mentioned elements about card are solid(4.27%), good quality(2.56%).
cause my outdoor decor to fall over2.38%
tangle up with each other2.38%
brass bottom2.38%
number holder2.38%
good quality2.56%
are not flimsy paper0.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Place Cards & Place Card Holders has a mixed sentiment. The top con aspect mentioned most is related to the product itself, which could indicate that there are some issues with the quality or design of the products in this category. Additionally, the top 5 cons mentioned include issues with the card, holder, brass bottom, and number holder, which suggests that there may be some usability issues with these products. On the other hand, the top pro aspect mentioned most is related to the card, which could indicate that customers appreciate the ability to customize their place cards. However, the top 5 cons of the tip include issues with the card, quality, stand, base, and holder, which suggests that there may be some room for improvement in terms of the overall quality and design of these products. To improve the sentiment of this category, product development and selection should focus on addressing the top cons mentioned by customers. This could include improving the quality and design of the products, as well as addressing any usability issues with the card, holder, and other components. Additionally, it may be helpful to gather more feedback from customers to better understand their needs and preferences when it comes to place cards and place card holders. By addressing these issues and focusing on customer satisfaction, it may be possible to improve the sentiment of this category and increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the information provided, it seems that customers are primarily motivated to buy Place Cards & Place Card Holders because of the product description. This suggests that customers are looking for clear and detailed information about the product before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the size, material, and design of the place cards and holders. They may also be interested in the quality and durability of the product, as well as any special features or customization options. To optimize an Amazon listing for this category, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include using high-quality images, providing accurate measurements and specifications, and using clear and concise language to describe the product. Other optimization strategies could include using relevant keywords in the product title and description, optimizing the product listing for search engines, and using customer reviews and feedback to improve the product and listing over time. By focusing on these key areas, sellers can increase the visibility and appeal of their Place Cards & Place Card Holders, and attract more customers to their listings.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
foot taller2
weight heavy2
heavy weight
12 piece1
10 piece
20 blank1
20 blank
base sturdy1
more sturdy with heavy base
bunch large in number1
bunch large in number
case textured1
check sooner1
check sooner
deep part1
deep part

Based on the customer expectations mentioned, it seems that customers are looking for place cards and place card holders that are visually striking and make a statement. They want products that are big, a foot taller, and weight heavy, which suggests that they are looking for something that will stand out on the table and make a statement. To meet these expectations, sellers should prioritize product development that focuses on creating visually striking place cards and holders that are larger and heavier than traditional options. This could include using high-quality materials such as metal or stone to create unique and eye-catching designs. In terms of marketing promotion factors, sellers should focus on highlighting the unique features of their products, such as their size and weight, in their marketing materials. They should also consider targeting customers who are looking for statement pieces for their events, such as wedding planners or event coordinators. Overall, by prioritizing product development that meets customer expectations and focusing on marketing strategies that highlight the unique features of their products, sellers can successfully promote their place cards and place card holders to customers looking for visually striking and statement-making pieces for their events.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Ordered the gold set for my wedding. Box was broken and pieces were loose in the Amazon shipping bag. Putting them together was easy and quick, however, the set I received had multiple bases with tarnish and rust. Returned them.
Michael T.
These was perfect
We used these for an outdoor Thanksgiving dinner with windy weather and they held up great! We had our kids trace their hands, cut out the shape and paint them on thick card stock. Then we put them at our place settings. It was nice to be able to make our table special during on thanksgiving during a year where we couldn’t have a big celebration.
These are beautiful and did the job I just wish they were a little heavier so they didn’t keep tipping over
Lupita Gomez
It hold my pictures perfectly
Emily ONeill
 My kitten had never played fetch with me before until I bought this and now it’s all she wants to do! Not really what I bought it for, but it’s a welcome surprise.
Love it!Oct. 2019
Me encanto!
Perfect!Feb. 2020
Exactly what I was looking for!
A+++May 2021
Just as expected.
Does the job!Dec. 2019
Simple and lightweight!

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