Placemats product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.5
Total Reviews
395
This insight is based on the data from the best seller products. The top 5 of them are:
BIBITIME Oval Lace Tablecloth Doily Handmade Crochet Placemat Women Vase Mat Kitchen Table Runner (2PCS- 12 x 23 in, Champagne)
B0B6ZVS973
Coffee Maker Mat for your Coffee Machine, Burlap Coffee Bar Placemat, Coffee Station Accessories - Made in the USA (You Deserve a Cup)
B07T4X6HY6
Coffee Mat Placemat for your Coffee Maker or Espresso Machine - TWO SIZES Washable Spill Mat for your Coffee Bar - Made in the USA (Blue Cup Toss, 12 x 18)
B08XX89CTK
Christmas Holiday Burlap Placemats - Set of Two Place Mats Farmhouse Xmas Table Decorations, Rustic Winter Decor (Merry Christmas Holly Wreath)
B081QXPNVZ
Boho Drink Coasters & Seagrass Basket Holder Set - 12 Pcs 4.3in Handmade Braided Absorbent Coasters for Drinks in 6 Styles + Hand Woven Seagrass Wicker Basket, Heat-resistant Woven Coasters for Table
B09MLTGDXZ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Placemats category on Amazon has a high level of customer satisfaction. With an average rating of 4.53 out of 5 and a total of 395 reviews, it suggests that customers are generally happy with their purchases of Placemats on Amazon. If you are looking to purchase Placemats on Amazon, it is recommended that you read through the reviews to get a better understanding of the product and its quality. Additionally, it is important to consider your own needs and preferences when selecting a product. Overall, it seems that the Placemats category on Amazon is a good choice for those looking for high-quality and well-reviewed products.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is coffee bar, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are husbands, followed by wives and friends. The top three places to use the product are coffee bars, behind coffee makers, and coffee areas. Additionally, the top two uses of the product are as a gift and for birthdays. The product category is placemats. From this data, we can infer that the product is likely marketed towards coffee lovers who enjoy entertaining guests. The fact that coffee bars are the top place to use the product suggests that customers may be interested in creating a coffee shop-like atmosphere in their own homes. The high number of gift-giving mentions also indicates that the product may be popular among those who enjoy giving thoughtful, practical gifts. Based on this information, some suggestions for the customer profile could include coffee enthusiasts who enjoy hosting guests and creating a cozy, welcoming atmosphere in their homes. They may also be interested in practical, yet stylish home decor items that can be used for both personal enjoyment and as gifts for others. Additionally, they may be interested in products that are easy to clean and maintain, as placemats are often used during meal times.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, mat, fabric, burlap mat, burlap. The most mentioned elements about material are slim(12.50%), cheaply thin(6.25%).
The top 5 positive reviews are mat, quality, color, apron, coaster. The most mentioned elements about mat are good(7.84%), attractively pull together a little coffee area(1.96%).
Cons
material25.00%
slim12.50%
cheaply thin6.25%
delicate6.25%
too thin6.25%
mat12.50%
fabric12.50%
burlap mat6.25%
burlap6.25%
Pros
mat15.69%
good7.84%
attractively pull together a little coffee area1.96%
cutest1.96%
easy to clean1.96%
lay nicely in1.96%
quality9.80%
color7.84%
apron7.84%
coaster3.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the provided data, it seems that the most commonly mentioned con aspect in the category of Placemats is the material, accounting for 25.00% of the mentions. Additionally, the top five cons mentioned are material, mat, fabric, burlap mat, and burlap. On the other hand, the top pro aspect mentioned most is the mat, accounting for 15.69% of the mentions. Based on this information, it appears that the material used in Placemats is a significant concern for customers. This suggests that there might be issues with the quality, durability, or overall satisfaction with the materials used in these products. Additionally, the mention of mats as both a pro and con aspect indicates that there might be a divide in customer preferences regarding the type or quality of mats used in Placemats. To improve product development and selection in this category, it would be beneficial to address the concerns related to the material. This could involve using higher-quality materials, ensuring durability, and offering a variety of options to cater to different customer preferences. Conducting market research and gathering customer feedback can provide valuable insights into the specific issues customers have with the material and help guide product development efforts. Furthermore, it would be helpful to investigate the reasons behind the conflicting opinions on mats as a pro and con aspect. Understanding the specific features or qualities that customers appreciate or dislike about mats can help in refining the product offerings and ensuring customer satisfaction. In summary, the data suggests that the material used in Placemats is a significant concern for customers, while mats are mentioned both as a pro and con aspect. By addressing the material-related issues and understanding customer preferences regarding mats, product development and selection in this category can be improved to better meet customer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
TopicMentions
No data

Based on the mentions provided, it seems that customers are interested in buying placemats for various reasons. Some possible motivations could be to protect their table from spills and stains, to add a decorative touch to their dining area, or to make cleaning up after meals easier. However, it appears that the top feature that customers are looking for in a placemat is a clear and detailed product description. This is likely because customers want to know exactly what they are getting before making a purchase, and a good product description can help them make an informed decision. To optimize an Amazon listing for placemats, it would be important to focus on creating a detailed and accurate product description that highlights the key features and benefits of the product. This could include information about the material, size, and design of the placemats, as well as any special features or benefits that set them apart from other options on the market. Additionally, including high-quality images that showcase the product from multiple angles can help customers get a better sense of what they are buying.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap2
cheap
decent quality2
good quality
different size2
big or different size
different size
more2
more
add more color1
more color
back lining1
back lining
big1
big
durable1
durable
extra pad1
thicker pad
good material1
good material

Based on the customer expectations mentioned, it seems that customers are looking for affordable placemats that offer decent quality and come in different sizes. To meet these expectations, sellers could prioritize product development by focusing on creating a range of placemats that are affordable but still offer good quality. This could involve sourcing materials that are cost-effective but still durable and easy to clean. Additionally, offering a variety of sizes would cater to customers who have different table sizes and preferences. In terms of marketing promotion factors, sellers could highlight the affordability and quality of their placemats in their advertising. They could also emphasize the different sizes available to appeal to a wider range of customers. Offering bundle deals or discounts for purchasing multiple placemats could also incentivize customers to make a purchase. Overall, by prioritizing affordability, quality, and variety in their product development and marketing efforts, sellers can meet the expectations of customers looking for placemats that are both functional and budget-friendly.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Kathy
Purchased
Don’t buyFeb. 2022
It was so cheap I put away. Would not use! Not up to standard
Kim Novak
Purchased
Looks great on my coffee bar and protects the wood nicely
niceOct. 2020
nice product
Cely
Purchased
Looks greatJun. 2020
Found it expensive for what it is but it looks nice.
missy
Purchased
I love this mat! The only thing is I wished it came in bigger or different sizes.
Gail Hari
Purchased
These are GREAT for the little coffee station area we have in the kitchen. Easy to clean in the washer and air dry. The patterns are perfect and protects the counter from coffee splashes.
Cheryl Miceli
Purchased
I love these coffee area pads. Not only are they very cute, but the color makes them great for coffee splashes or spills! It blends right in, and you can’t see anything at all. They also wipe up very well. I am very satisfied, and would definitely order these again!
This came in a very nice gift box. When you open the box there is a nice fancy gift card. Then a beautiful saying on inside of lid. So sweet. Come with 2 oven mitts, 1 pot holder, dish towel with ring holder. Adjustable adorable aprons,, with pockets ing front and long ties. So cute for a cute couple. I'm getting for a 2 year anniversary gift because they love to cook together. This is a unique couples gift.
teddy
Purchased
Love it!Apr. 2022
Quality product- does not side and the colors are so nice. It’s a dark brown background with touches of red, teal, cream in the little coffee cups scattered over the surface
mpb
Purchased
I like the smooth surface and the cushioned backing. The design is exactly what I was looking for. It is easy to clean with a damp cloth, although I haven’t really gotten it dirty. I use the mat under my pour over coffee pot and have no complaints. It fits my needs perfectly!

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