Plastic Wrap product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
4,558
This insight is based on the data from the best seller products. The top 5 of them are:
Glad Trash & Food Storage Zipper Food Storage Freezer Bags - Gallon Size - 40 Count Each (Pack of 4) (Package May Vary) (5124985)
B00JC9TJSO
Glad Cling ‘N Seal Plastic Food Wrap, 300 Square Foot Roll - 4 Pack (Package May Vary)
B0794WFT59
Reynolds 912 Foodservice Clear Plastic Wrap Film, 15 inch Width, 2000 Feet
B09246S98F
Saran Wrap Cling Plus Wrap, Boxed, 200 Sq Ft (Pack of 1)
B002HNW6PK
Kirkland Signature Stretch Tite Plastic 11 7/8 Inch X 750 SQ. FT
B007MWNFBA

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the plastic wrap product in question has a high level of customer satisfaction. With an average rating of 4.69 out of 5 and a total of 4558 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that while customer reviews can be a helpful tool in making purchasing decisions, it is also important to consider other factors such as price, quality, and personal needs. Additionally, it may be helpful to read through a variety of reviews to get a more well-rounded understanding of the product and its potential drawbacks.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Plastic Wrap product is most commonly used in the kitchen, particularly in the freezer and microwave. Additionally, it appears that customers often use the product as a gift or for travel purposes. In terms of customer profile, it seems that families with children and close friends are the most frequent users of this product. This suggests that the product may be particularly useful for households with children, as it can help preserve food and make meal prep easier. Additionally, the fact that the product is often used for travel suggests that customers may be looking for a convenient way to transport food or keep it fresh while on the go. Based on these findings, it may be beneficial for the company to focus on marketing the product to families with children and individuals who frequently travel. Additionally, the company may want to consider highlighting the product's convenience and versatility, as it can be used in a variety of settings and for a range of purposes. Finally, the company may want to consider offering different sizes or types of plastic wrap to appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wrap, bag, plastic, box, plastic wrap. The most mentioned elements about wrap are bulky(1.63%), stick to itself(0.65%).
The top 5 positive reviews are wrap, product, bag, plastic wrap, dispenser. The most mentioned elements about wrap are good size(1.01%), slim(0.84%).
Cons
wrap13.68%
bulky1.63%
stick to itself0.65%
tricky to get on0.65%
barely cling to itself , let alone anything else0.33%
bunch up at the edge0.33%
bag8.14%
plastic5.86%
box4.89%
plastic wrap4.89%
Pros
wrap10.05%
good size1.01%
slim0.84%
stay in place0.84%
good quality0.50%
hold the eye close0.34%
product7.04%
bag7.04%
plastic wrap4.86%
dispenser2.85%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Plastic Wrap is "wrap," accounting for 13.68% of the mentions. Additionally, the top five cons associated with plastic wrap are wrap, bag, plastic, box, and plastic wrap itself. On the other hand, the top pro aspect mentioned most is also "wrap," accounting for 10.05% of the mentions. From this data, we can conclude that the most significant drawback of plastic wrap is related to its wrapping functionality. This could imply that users find it challenging to wrap items effectively or that the wrap may not adhere properly. The presence of bag, plastic, and box in the top cons suggests that users may have concerns about the overall quality, durability, or environmental impact of plastic wrap. On the positive side, the fact that "wrap" is also mentioned as a pro aspect indicates that users appreciate the primary purpose of plastic wrap, which is to securely wrap and protect items. Based on these findings, it would be beneficial for product development to focus on improving the wrapping functionality of plastic wrap. This could involve enhancing the adhesive properties, ensuring better durability, or exploring alternative materials that are more environmentally friendly. Additionally, addressing concerns related to the quality and environmental impact of plastic wrap could help in attracting more customers. When it comes to product selection, consumers should consider the specific needs they have for plastic wrap. If the primary requirement is effective wrapping, they may want to prioritize brands or products that excel in this aspect. However, it is also important to consider the overall quality, durability, and environmental impact of the plastic wrap before making a final decision. Exploring alternative options, such as biodegradable or reusable wraps, could be worth considering as well.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others4
cling wrap2
bpa free1
convenience1
dispenser1

Based on the data provided, it seems that customers primarily buy plastic wrap based on the product description, followed closely by price and recommendations from friends. This suggests that customers are motivated to make a purchase based on the information they find in the product description, which helps them understand the features, benefits, and potential uses of the plastic wrap. There could be several reasons why the product description is the top feature influencing buyers. Firstly, plastic wrap is a product that requires specific qualities such as durability, clinginess, and ease of use. A well-written product description can effectively communicate these attributes, helping customers make an informed decision. Additionally, customers may want to know if the plastic wrap is suitable for various purposes like food storage, preserving freshness, or protecting items during transportation. A detailed product description can address these concerns and provide the necessary information. Based on this information, here are a few suggestions for optimizing the Amazon listing for plastic wrap: 1. Highlight key features: Ensure that the product description clearly highlights the key features and benefits of the plastic wrap, such as its strength, clinginess, and versatility. This will help customers understand why it stands out from other options. 2. Provide usage examples: Include specific examples of how the plastic wrap can be used effectively, such as wrapping leftovers, covering bowls, or sealing packages. This will help customers visualize its practical applications and increase their confidence in the product. 3. Address customer concerns: Anticipate and address common customer concerns in the product description. For example, if customers often worry about the plastic wrap not sticking properly or tearing easily, emphasize the product's superior clinginess and durability. 4. Use clear and concise language: Ensure that the product description is written in a clear and concise manner, avoiding technical jargon or excessive marketing language. This will make it easier for customers to understand the product's features and benefits. 5. Include customer reviews: Incorporate positive customer reviews that specifically mention the product description. This will provide social proof and reinforce the importance of the product description in influencing purchasing decisions. By optimizing the Amazon listing based on these suggestions, you can enhance the product's appeal, increase customer confidence, and ultimately drive more sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long5
last long
last long long
box small4
box small
small box
last few month4
last few year
last 2-yrs
last couple year
blue tint3
blue tinting
not blue tint
big box2
box
cheap2
cheap
extra plastic wrap2
good plastic wrap
plastic wrap
last 5 year2
last 2 year
last 4 year
last year2
last year
more sticky2
more sticky
stickier

Based on the customer expectations mentioned, it seems that customers are looking for plastic wrap that lasts long, comes in a small box, and can be used for a few months. To meet these expectations, sellers should prioritize product development that focuses on creating plastic wrap that is durable and long-lasting. This could involve using high-quality materials or developing new technologies that improve the longevity of the product. Additionally, sellers should consider packaging the plastic wrap in smaller boxes to meet the customer's preference for a compact size. In terms of marketing promotion factors, sellers should highlight the durability and longevity of their plastic wrap in their advertising campaigns. They could also emphasize the convenience of the small box size, which makes it easy to store and use. Additionally, sellers could consider offering promotions or discounts for customers who purchase larger quantities of plastic wrap, as this would appeal to customers who want a product that lasts for a few months. Overall, by prioritizing product development that meets customer expectations and highlighting these features in their marketing campaigns, sellers can increase customer satisfaction and drive sales in the plastic wrap category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

sue colangelo
Purchased
Five StarsJan. 2017
BEST PRODUCT FOR SAVING LEFT OVERS
CJ76
Purchased
Too sticky!Oct. 2021
I’ve used Glad press n seal before, but this is way too difficult to use! The layers stick TOO WELL to each other making it very tough to unwind for use. And lucky me, I got a 3-pack!
Allyson B.
Purchased
As described. 4 boxes. Great deal
Tim
Purchased
too thinFeb. 2021
too thin
Gary
Purchased
Not a zip closure model so can be difficult to use to freezer items. Also not for use to freeze liquids without free standing bottlom. after freezing, try laying on side to check for leakage. Freeze with another brand freezer bags. As if frozen it can freeze seams and zipper and then is non-functional as freezer bag. Do not reuse if frozen for this reason.
M J Bryson
Purchased
Easy to use- stick well and come off easily.
Customer
Purchased
How does this product work so well? I used it for the first time while I was moving. I have this mirrored cabinet full of jewelry and makeup. Instead of emptying it, I just used Press N Seal over all of it, and then taped the whole thing shut for the move. I assumed I'd open it to find everything everywhere, but shockingly every single thing was perfectly in it's place! Plus, I just peeled off the Press N Seal easily - it didn't even stick to anything, not even my tiny delicate stud earrings! It holds strong - even being tossed around while moving - but removes easily! Couldn't recommend it more!
Good valueSept. 2022
Good value Will last a long time
student
Purchased
I needed one roll, bought 4 as the price was good. I like the glad cling wrap as is seals just about everything I wrap it around.
S. Nagy
Purchased
Value SetMay 2020
A great value for a kitchen essential. It is the product you know and love but in a large size. Easy to store.

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