Plate Casters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Self Adhesive Caster Wheels Mini Swivel Wheels Stainless Steel Paste Universal Wheel 360 Degree Rotation Sticky Pulley for Bins Bottom Storage Box Furniture Trash Can (48 Pieces,Black, White)
Casters, 5" Caster Wheels,Casters Set of 8 Heavy Duty - ASRINIEY Orange Polyurethane Castors, Top Plate Swivel Wheels, 8-Pack Industrial Casters with Brake, Locking Casters for Furniture and Workbench
ASHGOOB 2" Caster Wheels Set of 4, Heavy Duty Casters with Brake, No Noise Locking Casters with Orange Polyurethane (PU) Wheels, Swivel Plate Castors Pack of 4
Homhoo 2" Swivel Caster Wheels with Safety Dual Locking and Polyurethane Foam No Noise Wheels, Heavy Duty - 150 Lbs Per Caster (Pack of 4)
WBD WEIBIDA 3 Inch Swivel Caster Wheels with Brake, Safety Dual Locking Casters Set of 4 Heavy Duty of 1000lbs, Premium Polyurethane Wheels for Furniture and Workbench((Free Screws and Spanner)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Plate Casters on Amazon is 4.5 out of 5, which indicates a high level of customer satisfaction. Additionally, with a total of 5016 reviews, it suggests that this product category is popular and has received a significant amount of feedback from customers. The high average rating suggests that customers are generally pleased with the Plate Casters available on Amazon. This level of satisfaction could be attributed to factors such as the quality, durability, and performance of the casters. It's also possible that customers appreciate the value for money they receive from these products. Considering the positive customer feedback, my advice would be to continue offering a wide range of Plate Casters with different specifications and features. It would also be beneficial to maintain the quality standards and ensure prompt customer service to address any concerns or issues that may arise. Additionally, encouraging customers to leave reviews after their purchase can help gather more feedback and further enhance the reputation of the product category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is garage, the most common behavior is move . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Plate Casters are the husband and wife, with the husband being mentioned more frequently. This suggests that the product is likely being used for household projects or DIY tasks that require mobility. The son is also mentioned, but less frequently, indicating that he may not be the primary user of the product. In terms of usage, the top three places where the Plate Casters are used are the garage, shop, and workbench. This suggests that the product is primarily used in workspaces or areas where tools and equipment are stored. The top two uses of the product are for moving and projects, indicating that the Plate Casters are likely used to move heavy objects or equipment around the workspace to complete various projects. Based on this data, it is likely that the customer profile for the Plate Casters is someone who enjoys DIY projects and spends a lot of time in their garage or workshop. They may be someone who values mobility and flexibility in their workspace and wants to be able to move heavy objects or equipment around easily. They may also be someone who enjoys working on projects with their spouse or family members. To better target this customer profile, it may be helpful to focus marketing efforts on DIY and home improvement websites or social media pages. Highlighting the mobility and flexibility of the Plate Casters, as well as their ability to make projects easier and more efficient, could be effective in attracting this customer base. Additionally, offering bundle deals or discounts for multiple sets of Plate Casters could appeal to customers who enjoy working on projects with their family members.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wheel, screw, caster, bearing, lock. The most mentioned elements about wheel are break(1.41%), small(1.41%).
The top 5 positive reviews are wheel, caster, lock, quality, product. The most mentioned elements about wheel are solid(4.24%), good quality(3.82%).
come apart0.94%
develop flat spot within hour of sit still0.94%
do not lock0.78%
good quality3.82%
work good1.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of concern for customers when it comes to Plate Casters is the wheel. This is reflected in both the top 1 con aspect mentioned most and the top 5 cons of the vacuum and tip. However, it is also worth noting that the top 1 pro aspect mentioned most is also the wheel, indicating that it is an essential feature that customers value. In terms of the cons, the other aspects mentioned include screw, caster, bearing, lock, quality, and product. These issues may be related to the overall durability and functionality of the Plate Casters, which could be improved through better materials and design. On the positive side, the wheel is also the most significant pro aspect mentioned, indicating that it is a crucial feature that customers appreciate. Other potential pros of Plate Casters could include ease of use, versatility, and compatibility with a wide range of equipment. To improve product development and selection, manufacturers should focus on addressing the concerns related to the wheel, screw, caster, bearing, lock, quality, and product. This could involve using higher quality materials, improving the design, and conducting more rigorous testing to ensure that the Plate Casters are durable and functional. Additionally, manufacturers should consider highlighting the benefits of Plate Casters, such as their ease of use and versatility, to help customers make informed purchasing decisions.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high weight rating2
ball bearing1

Based on the data provided, it seems that customers primarily buy plate casters due to the product description. This suggests that customers are highly influenced by the information provided about the product. The detailed description likely helps them understand the features, benefits, and specifications of the plate casters, enabling them to make an informed purchasing decision. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, plate casters may have specific technical requirements or specifications that customers need to consider before making a purchase. A comprehensive product description can provide all the necessary details, such as load capacity, wheel material, dimensions, and installation instructions, which are crucial for customers to ensure compatibility and suitability for their specific needs. Additionally, the product description may highlight the unique selling points and advantages of the plate casters, such as durability, smooth movement, noise reduction, or special features like locking mechanisms. Customers are likely to be attracted to these benefits, and a well-written product description can effectively communicate them. Based on this information, optimizing the Amazon listing for plate casters should focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed specifications: Include all relevant technical details, such as load capacity, wheel material, size, and any other important measurements. This will help customers quickly assess whether the product meets their requirements. 2. Highlight key features and benefits: Clearly outline the advantages of the plate casters, such as smooth movement, noise reduction, or any other unique selling points. Emphasize how these features can benefit the customer. 3. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This will give customers a better visual understanding of the plate casters and help them visualize how they might be used. 4. Include customer reviews: Positive reviews can build trust and credibility. Encourage customers to leave feedback and display a selection of positive reviews on the listing. By optimizing the product description and providing comprehensive information, you can better meet the needs of potential buyers and increase the likelihood of them choosing your plate casters over competitors.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
1 " caster 1 "
caster good
match caster
normal caster
on wheel8
on wheel
good quality screw4
high quality screw
good quality screw
good quality thicker screw
good screw4
good screw
2 year ago3
year ago
hold up3
hold up
last long3
last long
move around3
move around
roll easily

Based on the customer expectations mentioned, it seems that the Plate Casters category is expected to have casters that are durable and can easily move around on wheels. Customers also seem to prefer larger casters, which can handle heavier loads and provide stability. To meet these expectations, sellers should prioritize product development that focuses on creating casters that are sturdy and can withstand wear and tear. They should also consider developing casters that are easy to maneuver and can move smoothly on different surfaces. In terms of marketing promotion factors, sellers should highlight the durability and sturdiness of their casters, as well as their ability to move easily on wheels. They should also emphasize the size of their casters, particularly if they are larger than those of their competitors. Overall, sellers should focus on developing and promoting casters that meet the specific needs and expectations of their customers. By doing so, they can differentiate themselves from their competitors and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great ValueNov. 2022
I bought these for general use around the house. I have a very heavy bar that I need to move, and it is an odd shape. With these and a few 2 x 4s, I can make a custom dolly for it. After, I can remove the casters and build a new dolly for general use, or another special purpose one, if needed.
Magee 6
These are perfect. Put them under all of my bins in n the pantry so now they roll out easily. Put them under the coffee maker in our counter, awesome! We use them on a million things!
These worked perfect for the little project I was working on. I gave my daughter one of the wheels to play with and she left it outside and the little metal ball rusted over night, so don't let them get wet. So I use them for inside projects. They roll ok .If you think they are going to roll something across the floor you might want to get something with bigger "wheels" but perfect for small things.
K. Minter
These are awful. The grinding sound they make is worse than the chair on the floor.
Just eh.Dec. 2022
Sounds janky. But does what it attended to do.
for the price, you get four really good quality wheels that lock. the Wheels are really sturdy and they look great. also, the locking mechanism is very effective. once in place, the wheels for sure do not budge. I used these to improve a work table at my job. they were very easy to install. the wheels came with plenty of screws and washers. I didn't use the Phillips head that came with it, but it's still good to have an extra one.
Nice...Dec. 2022
In the box, you get the casters, mounting hardware, and a screwdriver. I wanted these to make a platform for my garage refrigerator so I could move it around to reposition or clean behind it. They roll well and lock when I have the fridge where I want it. Overall I am happy with these and would recommend them.
these caster wheels are really smooth and have held up great over time, I enjoy how each one of them swivels and they were really easy to install.
These things are perfect for my workbench. Put my old wheels to shame. Rolls like a dream.
Great little casters. I am working on a project that needs some casters and I figured I would take a chance on these. I have purchased casters from various sellers on Amazon (all dual locking) and it looks like these are all probably made in the same factory, given the included accessories and the packaging. That being said, every one of them has been perfectly acceptable and functional. I love the fact you can find them in a variety of colors, which makes for a stylish look on a cabinet. These have a true dual locking function (both the wheel and the swivel lock) and have nice urethane wheels which roll smoothly. My only recommendation would be to use nuts and bolts or heavier duty screws than those included with the kit. These casters are rated to 150 pounds each, and the thin screws might not hold up to a project with 600 pounds sitting on the casters.

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