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Plate Guards product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mars Wellness White Food Plate Guard - Reusable Snap On Ring fits 7.5" - 11.75" Plates - Kitchen Living Aid to Prevent Spills - Microwave Dishwasher Safe - Disabled, Elderly, Handicapped
Sammons Preston - 44534 Large Stainless Steel Food Guard for 9" - 11" Plates, Secure Food Spill Protection for Independent Eating, Easy to Clean and Dishwasher Safe Plate Protector
Sammons Preston Invisible Food Guard, Reusable Snap-On Plastic Ring Fits 8.5"-10" Plate, 1.25" High Crystal Clear Plastic Plate Ring, Kitchen Aid with Sure Fit to Prevent Spills, Dishwasher Safe Guard
2 Pack - Able-T Plate Guard, Designed by an OTR/L, Fits Most 9" to 12" Plates
FabLife Scoop Plate

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for Plate Guards on Amazon is 4.25, with a total of 463 reviews. This indicates that overall, customers seem to be satisfied with the product. The average rating of 4.25 suggests that the majority of customers have had positive experiences with Plate Guards. Considering the high number of reviews, it is likely that the product has been well-received and has gained a significant level of popularity. The positive average rating further supports the notion that customers are generally satisfied with their purchase. Based on this information, my conclusion is that Plate Guards are a popular and well-regarded product among Amazon customers. The high number of reviews and positive average rating indicate a high level of customer satisfaction. As for advice, it would be beneficial for potential customers to read through some of the reviews to get a better understanding of the specific features and benefits of the Plate Guards. Additionally, it might be helpful to consider any negative reviews to identify potential drawbacks or limitations of the product. Overall, Plate Guards appear to be a reliable choice for customers in need of this particular category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is table, the most common behavior is eat . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Plate Guards product is primarily used by individuals who have difficulty eating independently, with the top two usage categories being "eat" and "eat independently." The top three users of the product are mothers, fathers, and husbands, which suggests that the product may be used by family members or caregivers to assist those who have difficulty eating. The top three places to use the product are the table, Parkinson's disease (which may suggest that the product is used by individuals with Parkinson's disease), and the dishwasher. This information could be useful for marketing the product to individuals with Parkinson's disease or their caregivers, as well as highlighting the convenience of the product being dishwasher safe. Based on this data, the customer profile for the Plate Guards product may be individuals who have difficulty eating independently, as well as their family members or caregivers who assist with mealtime. The product may be particularly useful for individuals with Parkinson's disease, as well as those who value convenience and ease of use (as evidenced by the popularity of using the product in the dishwasher). Some suggestions for marketing the product to this customer profile could include highlighting the product's ability to promote independence and dignity during mealtime, as well as emphasizing the convenience and ease of use of the product. Additionally, partnering with organizations that support individuals with Parkinson's disease or other conditions that may affect eating could be a valuable way to reach potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plate, dish, guard, food, plastic. The most mentioned elements about plate are light(6.90%), short(6.90%).
The top 5 positive reviews are plate, dish, plate guard, product, plastic ring. The most mentioned elements about plate are easy eating(1.47%), good(1.47%).
slide off6.90%
a bit small for an adult3.45%
do not fit3.45%
easy eating1.47%
good for finger food1.47%
good for small menu1.47%
have no problem with get the food on to his utensil1.47%
plate guard5.88%
plastic ring1.47%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the plate is the most significant aspect of concern for customers when it comes to plate guards. The top 5 cons mentioned are related to the plate, dish, guard, food, and plastic. On the other hand, the top 1 pro aspect mentioned is also the plate. This suggests that the plate is a crucial factor in the overall satisfaction of customers with plate guards. To improve the product development and selection, it is essential to address the concerns related to the plate. For instance, manufacturers can consider using materials that are more durable and resistant to scratches and stains. Additionally, they can explore different designs that can accommodate different plate sizes and shapes. It is also important to note that the top 5 cons mentioned are related to the plate, dish, guard, food, and plastic. This suggests that customers are concerned about the overall quality and functionality of the plate guard. Therefore, manufacturers should focus on developing products that are easy to use, clean, and maintain. In conclusion, the sentiment analysis suggests that plate guards have both pros and cons, with the plate being the most significant aspect of concern for customers. To improve the product development and selection, manufacturers should focus on addressing the concerns related to the plate and developing products that are easy to use, clean, and maintain.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it appears that customers are primarily motivated to buy Plate Guards based on recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in driving sales for this product category. In terms of product features, the data does not provide any specific information about why customers are drawn to Plate Guards. However, given that the category is focused on a functional item that is designed to make eating easier for individuals with disabilities or mobility issues, it is likely that product description is a key factor in driving sales. Customers are likely looking for clear and detailed information about the product's features, materials, and dimensions to ensure that it will meet their needs. To optimize their Amazon listing for Plate Guards, sellers should focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the materials used, the size and shape of the Plate Guards, and any special features or benefits that set the product apart from competitors. Additionally, sellers may want to consider leveraging customer reviews and testimonials to further emphasize the quality and effectiveness of the product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size10
big size
large size
large plate2
large plate
plate large
2 year ago1
year ago
around plate1
around plate
big heavy1
bottom wider1
wider bottom edge
cover plate large1
fit big plate
good grip on bottom1
good grip on bottom
good quality material1
good quality material

Based on the customer expectations mentioned, it is clear that size is a crucial factor for Plate Guards. Customers are looking for large-sized guards that can accommodate big plates. This indicates that customers are likely looking for a product that can provide ample protection to their plates while also being able to fit larger plates. Sellers should prioritize product development that focuses on creating larger-sized Plate Guards. This could involve creating guards that are adjustable to fit different plate sizes or creating guards that are specifically designed for larger plates. Additionally, sellers should consider developing Plate Guards that are made from durable materials to ensure that they can withstand regular use. In terms of marketing promotion factors, sellers should focus on highlighting the size of their Plate Guards in their marketing materials. This could involve using phrases such as "large size" or "big" to emphasize the size of the guards. Additionally, sellers could consider showcasing the guards in use with larger plates to demonstrate their ability to accommodate bigger plates. Overall, the key takeaway for sellers is that size is a critical factor for customers when it comes to Plate Guards. By prioritizing product development that focuses on creating larger-sized guards and highlighting the size of their guards in their marketing materials, sellers can better meet customer expectations and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Works well to keep food on the plate.
It worksAug. 2022
Purchased this product to help my father to eat due to his Parksinson Disease. It does help but have to have the right thickness of plate for it to stay on.
Lisa B
It's good for my PD patient. Probably dishwasher safe, but I hand wash just in case.
I have a special needs adult daughter and this is my go-to plate. I even can use these when my toddler grandson comes over to visit. I will definitely purchase again.
Queen Bee
He loves it and it help him get his food without it going off the plate. Brilliant idea.
Pretty goodNov. 2019
Was smaller than I expected. So I use a small plate for my wife. She has Parkinson's disease. It does help her to pick up food and not have to clean up the table.
I purchased this dish for one of my students who has difficulty scooping food to his mouth. He will simply eat with his fingers. I sent it home for his parents to use and they were delighted! They are using it and reinforcing his use of utensils which is also reinforced at school. It is non-skid and he gets immediate physical feedback with the success of each scooped spoonful. I used to use these bowls exclusively with students with neurological and physical impairments and highly recommend them for students who have these difficulties.
This is very helpful for my husband, who has some ataxia in his arm and has difficulty getting some food on his fork.
Tina B.
Four StarsJan. 2015
Good product!
Five StarsJun. 2016
Husband has ALZHEIMER"S with hand tremors. Now he can get his food on his utensils easier.

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