Platform Trucks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Rock-N-Roller R6G (Mini Ground Glider) 8-in-1 Folding Multi-Cart/Hand Truck/Dolly/Platform Cart/28" to 42.5" Telescoping Frame/500 lbs. Load Capacity, Black
Olympia Tools 85-182 Folding & Rolling Flatbed Cart for Loading, Olive Green with Blue Bumper, 600 Lb. Load Capacity
Push Cart Dolly by Wellmax, Moving Platform Hand Truck, Foldable for Easy Storage and 360 Degree Swivel Wheels with 330lb Weight Capacity, Yellow Color
CLAX® Multi use Functional Collapsible carts | Mobile Folding Trolley | Shopping cart with Storage Crate (Red)
SOYO Folding Hand Truck, 265 LB Capacity Dolly Cart for Moving, Heavy Duty Fold Up Shifter Trolley Collapsible Portable Luggage Cart with 4 Wheels for Travel Shopping Office Use, Blue

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Platform Trucks category on Amazon has a high level of customer satisfaction. With an average rating of 4.39 out of 5 and a total of 5282 reviews, it suggests that customers are generally happy with their purchases in this category. If you are considering purchasing a Platform Truck on Amazon, it is recommended that you read through the reviews carefully to ensure that the product meets your specific needs. Additionally, it may be helpful to compare different products within the category to find the one that best fits your requirements. Overall, the high average rating and large number of reviews in the Platform Trucks category on Amazon indicate that customers are generally satisfied with their purchases. However, it is always important to do your research and read reviews before making a purchase to ensure that you are getting the best product for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is car, the most common behavior is move . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Platform Trucks product is most commonly used by individuals who need to move or travel frequently, with the car being the most popular place to use it. The top three users of the product are the husband, daughter, and friend, indicating that it may be a product that is shared among family and friends. Given the high number of mentions for the husband and daughter, it's possible that the product is being used for household moves or to transport items for family activities. The friend's high number of mentions suggests that the product may also be used for business purposes or for helping friends move. The fact that the car is the most popular place to use the product suggests that it is likely being used for smaller moves or for transporting items that can fit in a car. However, the high number of mentions for apartment and house indicate that it may also be used for larger moves or for transporting items within a home. Based on this data, it seems that the ideal customer profile for this product is someone who needs to move or travel frequently, but may not have access to a larger vehicle or may need to transport items within a home. They may also be someone who values sharing products with family and friends. To better target this customer profile, it may be helpful to market the product as a versatile solution for both household and business moves, and to emphasize its ability to fit in a car. Additionally, highlighting the product's durability and ease of use may appeal to customers who need to transport items frequently.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are wheel, cart, handle, screw, bolt. The most mentioned elements about wheel are come apart(2.81%), break(2.63%).
The top 5 positive reviews are cart, wheel, product, desk cart, dolly. The most mentioned elements about cart are easy to assemble(3.74%), good quality(2.46%).
come apart2.81%
easy to assemble3.74%
good quality2.46%
desk cart4.84%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Platform Trucks is the wheel, accounting for 27.92% of the mentions. Additionally, the top 5 cons mentioned for vacuum are the wheel, cart, handle, screw, and bolt. On the other hand, the top pro aspect mentioned most is the cart, accounting for 28.69% of the mentions. From this information, we can conclude that the wheel and cart are significant factors influencing the sentiment towards Platform Trucks. The cons associated with the wheel, cart, handle, screw, and bolt suggest that there may be issues related to the durability, functionality, or design of these components. However, the pro aspect of the cart indicates that it is appreciated by users, possibly due to its convenience or usefulness. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. For example, focusing on improving the quality and durability of the wheels, cart, handle, screw, and bolt could help alleviate customer concerns. Conducting user surveys or gathering feedback from customers who have used Platform Trucks can provide valuable insights into specific pain points and areas for improvement. Additionally, it would be helpful to consider the overall user experience and ergonomics of the product. Ensuring that the Platform Trucks are easy to maneuver, comfortable to handle, and suitable for various environments can enhance their appeal. Furthermore, conducting market research to understand customer needs and preferences can guide product development. This can involve analyzing competitor offerings, identifying gaps in the market, and incorporating innovative features or technologies that set the Platform Trucks apart from others. By addressing the cons, focusing on user experience, and staying attuned to customer demands, product development and selection in the category of Platform Trucks can be improved, leading to more satisfied customers and increased market success.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2
600 lb payload1

Based on the data provided, it seems that customers are primarily motivated to buy platform trucks based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, weight capacity, and other features that will help them determine if it meets their needs. Price and recommendations from friends are also important factors, but they are not as significant as the product description. This suggests that customers are willing to pay a premium for a platform truck that meets their specific needs and is well-described. To optimize Amazon listings for platform trucks, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. They should also consider including high-quality images and videos that showcase the product in action, as well as customer reviews and ratings that provide social proof of its quality and effectiveness. Additionally, sellers should consider offering competitive pricing and leveraging social media and other marketing channels to promote their products and reach potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
lock wheel10
wheel lock
lock wheel
lock system on wheel
locking wheel
wheel-locking mechanism
know sooner8
swivel wheel7
wheel swivel
4 swivel wheel
swivel wheel on front
handle high6
handle high
handle low
handle taller6
handle taller
large size6
large size
replacement wheel6
aftermarket replacement wheel
new wheel
replace faulty wheel
replace good quality wheel
wheel replace
2 year ago5
year ago

Analysis of Customer Expectations for Platform Trucks: Based on the customer feedback, it is evident that there are three key expectations that stand out for customers in the Platform Trucks category: lock wheel, big size, and brake. These expectations are mentioned frequently, indicating their importance to customers when considering a purchase. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Lock Wheel: The repeated mention of "lock wheel" suggests that customers value the ability to secure the wheels of the platform truck in place. This feature is likely important for stability and safety during loading and unloading. To meet this expectation, sellers should prioritize the development of platform trucks with reliable and easy-to-use wheel locking mechanisms. Emphasize the strength, durability, and convenience of the lock wheel feature in marketing materials to attract potential buyers. 2. Big Size: The mention of "big" size indicates that customers are looking for platform trucks with a spacious loading area. This expectation suggests that customers require ample space to transport large or bulky items. Sellers should focus on offering platform trucks with generous dimensions, ensuring they can accommodate a wide range of cargo. Highlight the large loading capacity and versatility of the platform truck in marketing campaigns to appeal to customers seeking ample space for their transportation needs. 3. Brake: The mention of "brake" highlights the importance of safety during operation. Customers expect platform trucks to have reliable braking systems to prevent accidents and ensure control while maneuvering. Sellers should prioritize the development of platform trucks with efficient and responsive braking mechanisms. Emphasize the safety features, such as anti-lock brakes or easy-to-use brake controls, in marketing materials to instill confidence in potential buyers. Product Development Prioritization Suggestions: 1. Focus on enhancing the wheel locking mechanism to provide a secure and stable platform truck. 2. Design platform trucks with larger dimensions to cater to customers' need for ample loading space. 3. Improve the braking system to ensure safety and control during operation. Marketing Promotion Factors: 1. Highlight the strength, durability, and convenience of the lock wheel feature in marketing materials. 2. Emphasize the large loading capacity and versatility of the platform truck to attract customers seeking ample space. 3. Promote the safety features, such as efficient braking systems, to instill confidence in potential buyers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of customers in the Platform Trucks category and increase their chances of success in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Folds away for easy storage / transport, nice and sturdy. Handle at convenient height when pushing/pulling.
I bought this for my mom who is in her 70’s to use getting around her senior living apartment building. She uses it to get her clothes to the laundry room and to transport bulky things to her car. It is light enough she is able to fold up the cart and store it in her car. One thing she wishes is that it had brake of some sort because sometimes it rolls in the parking lot. It was a good buy!
R. Lee
We got rid of our old handtruck, and the folding handtruck that didn't work anymore. I just carried the propane tank and the bucket of paint. But as I age, I realize that this can't go on much longer. I need help with heavy items. My wife did the research, and we ordered this cart. It went together easily, rolls great, steers okay, and can be folded and stored well. The only thing you can't do is set a brake. That can be a problem, but one could always carry a set of wheel chocks to keep it from rolling away from you. We like it, and I'm confident that we will use it increasingly, saving the strain on our bodies.
Liza Cortijo
I use it for everything
Good enough.Jun. 2020
For what I paid I think this is a good deal. I think I would opt for an all-metal dolly if I had to pick again though. It's good enough for what I intend to use it for. To get my packages from the mailroom back to my apartment is only a short walk and elevator ride down. I do feel it giving in a bit when the load is heavier. The length has its pros and cons. It's easier to store but you will have to maneuver horizontal packages if they are too long. I have tried using it with long packages stood up against the bar and pushing that way. It worked out until they slide down then it was a mess. Not impossible to use that way though, just have to be savvy with placement.
We did not receive any of the hardware to put the wheels on the cart. It cost another $15.00 to buy bolts and lock washers to put the wheels on.
lisa s.
I just had it for a week. Used it a couple of times. So far, so good. Very handy. Easy to assemble. Easy to fold. Appears sturdy. Though it's not as maneuverable as I thought it would be in turning corners. But it serves it's purpose for my needs. I'll keep it.
SturdyAug. 2021
Dislike so low to the ground
Debbie Y
I haven’t used it yet because my package didn’t include the too to tighten the screws. I will have to get a tool to make it work. Which is why I gave only 4 stars.
Cart broke within 10 minutes of use. Wheels fell off and screws went everywhere. Definitely a waste of money. Don’t buy this cheap item.

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