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Platforms & Wedges product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 75
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
DREAM PAIRS Women's Hi-Lo High Heel Platform Pump Sandals
Soda Women's Topic Open Toe Buckle Ankle Strap Espadrille Synthetic sandals
Clarks Women's Breeze Sea
DREAM PAIRS Women's Ingrid Ankle Strap Low Wedge Sandal
VICKI·VICKI Women's Platform Sandals Wedge Ankle Strap Open Toe Sandals

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Platforms & Wedges category on Amazon is 4.44 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 20,007 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. Considering the high average rating and the large number of reviews, it can be concluded that customers generally have a positive experience with Platforms & Wedges products on Amazon. This suggests that the products in this category are meeting or exceeding customer expectations. Based on this conclusion, my advice would be to continue focusing on maintaining the quality and customer satisfaction of Platforms & Wedges products. It would be beneficial to monitor customer feedback regularly and address any issues or concerns promptly. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Furthermore, it would be helpful to analyze the specific feedback provided by customers in their reviews. This can provide insights into areas of improvement or potential new features that customers may be looking for. By continuously striving to enhance the quality and features of Platforms & Wedges products, sellers can further enhance customer satisfaction and potentially attract more customers in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is boutique, the most common behavior is walk . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, mother, and wife. This suggests that the product appeals to women across different generations, making it suitable for a wide range of age groups. In terms of places to use the product, the top three mentions include boutiques, churches, and malls. This indicates that the product is versatile and can be used in various settings, from formal occasions like weddings to casual outings or shopping trips. The two most common usages of the product are walking and weddings. This implies that the product is comfortable and practical for everyday use, such as walking or running errands, while also being suitable for more formal events like weddings. Based on this analysis, the customer profile for this product can be described as women of different ages who value both style and comfort. They are likely to be fashion-conscious individuals who appreciate versatile footwear that can be worn in various settings. They may prioritize comfort for everyday activities but also desire a product that can be dressed up for special occasions. To cater to this customer profile, it would be beneficial to focus on marketing the product as a combination of style and comfort. Highlighting its versatility and suitability for both casual and formal settings would be advantageous. Additionally, emphasizing the product's durability and quality materials could further appeal to this customer segment. Considering the popularity of the product among daughters, mothers, and wives, it might be beneficial to create marketing campaigns that target these specific demographics. Collaborating with influencers or creating content that showcases how different generations can style and wear the product could be effective in reaching a wider audience. Overall, understanding the user preferences, popular usage scenarios, and customer profile can help in tailoring marketing strategies and product development to better meet the needs and desires of the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shoe, strap, ankle strap, material, sandal. The most mentioned elements about shoe are uncomfortable(2.33%), big(1.20%).
The top 5 positive reviews are shoe, sandal, color, fit, quality. The most mentioned elements about shoe are comfortable(16.25%), good(12.29%).
is not a comfortable fit0.81%
do not fit0.66%
to wide for my foot0.35%
ankle strap4.69%
look good4.46%
good quality1.56%
fit good1.28%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned aspect in both the pros and cons is "shoe." This suggests that the shoe itself plays a significant role in shaping people's opinions about Platforms & Wedges. In terms of cons, the top five mentioned aspects are shoe, strap, ankle strap, material, and sandal. This indicates that customers have concerns about the overall design and construction of the shoe, including the straps and materials used. Additionally, the color, fit, and quality of the product are also mentioned as cons. On the positive side, the top pro aspect mentioned most is also "shoe," which suggests that customers appreciate certain aspects of the shoe, such as its style, comfort, or durability. Based on this analysis, it is clear that the shoe itself is a crucial factor in customers' perception of Platforms & Wedges. To improve product development and selection, it would be beneficial to focus on addressing the cons mentioned, such as improving the design and construction of the straps, using high-quality materials, and ensuring a good fit and quality. Additionally, considering customer feedback on color preferences and incorporating those into the product range could also be helpful. Overall, by addressing the mentioned cons and capitalizing on the positive aspects of the shoe, the category of Platforms & Wedges can be further improved to meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adjustable strap3

Based on the data provided, it seems that customers primarily buy products in the Platforms & Wedges category due to the product description, brand reputation, and recommendations from friends. However, the product description appears to be the most influential factor, with 54.60% of mentions. There could be several reasons why the product description is the top feature for buyers. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and specifications of the product. It allows them to make an informed decision and ensures that the product meets their specific needs. To optimize Amazon listings based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, accurate, and highlight the unique selling points of the Platforms & Wedges. Include relevant details such as materials used, dimensions, comfort, and any additional features. 2. Use high-quality images: Include multiple high-resolution images that showcase the product from different angles. This helps customers visualize the product and gain a better understanding of its appearance and design. 3. Leverage customer reviews: Encourage satisfied customers to leave positive reviews, as these can significantly influence potential buyers. Positive reviews can reinforce the product's quality and build trust among customers. 4. Highlight brand reputation: Emphasize the brand's reputation and any notable achievements or awards. This can instill confidence in customers and make them more likely to choose your product over competitors. 5. Encourage word-of-mouth marketing: Implement strategies to encourage customers to recommend the product to their friends and family. This could include referral programs, discounts for referrals, or social media campaigns that promote sharing experiences with the product. By focusing on these optimization strategies, you can enhance the product's visibility, credibility, and appeal to potential buyers, ultimately driving more sales in the Platforms & Wedges category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
half size22
half size
half size up
half sizes…
in half size
in all color20
in every color
in color
2 size down14
size down half size
down 1 2 size
half size down
2 size up
down half size
stretch out12
stretch out
ankle strap8
longer ankle strap
strap ankle
ankle strap
ankle strap confining
ankle strap large
half size small8
half size small
half size
half size &
half size large
hold up6
hold up
hold up last
in different color6
in several color
in other color
in assorted color
in different color
in multiple color

Analysis of Customer Expectations for Platforms & Wedges: Based on the customer feedback, it is evident that color is a significant factor for customers when it comes to Platforms & Wedges. The mention of color 20 times indicates that customers are looking for a wide variety of color options to suit their preferences and style. Sellers should prioritize offering a diverse range of colors to cater to different customer tastes. This could involve expanding the color options available for existing products or introducing new designs with unique color combinations. Another important expectation mentioned by customers is the desire for smaller sizes. With 14 mentions of customers wanting to size down, it is clear that there is a demand for Platforms & Wedges in smaller sizes. Sellers should consider offering a wider range of sizes, including smaller sizes, to ensure they are inclusive and can cater to customers with different foot sizes. This could involve conducting market research to identify the specific sizes that are in demand and adjusting production accordingly. Ankle straps are also a notable expectation mentioned by customers, with 8 mentions. This suggests that customers prefer Platforms & Wedges with ankle straps for added support and style. Sellers should prioritize incorporating ankle straps into their product designs or offering options with and without ankle straps to cater to different customer preferences. Suggestions for Product Development Prioritization: 1. Focus on color variety: Invest in research and development to expand the range of colors available for Platforms & Wedges. This will allow customers to find the perfect color to match their outfits and personal style. 2. Cater to smaller sizes: Conduct market research to identify the demand for smaller sizes and adjust production accordingly. Offering a wider range of sizes will ensure inclusivity and attract customers who struggle to find their size in the market. 3. Ankle strap options: Incorporate ankle straps into product designs or offer options with and without ankle straps. This will provide customers with the choice to select the style that suits their preferences and needs. Marketing Promotion Factors: 1. Highlight color options: Emphasize the wide range of colors available for Platforms & Wedges in marketing campaigns. Showcase how customers can express their individuality and style through the various color choices. 2. Size inclusivity: Promote the availability of smaller sizes to attract customers who struggle to find their size elsewhere. Highlight the brand's commitment to inclusivity and catering to diverse customer needs. 3. Ankle strap benefits: Showcase the benefits of ankle straps, such as added support and style, in marketing materials. Demonstrate how ankle straps can enhance the overall look and comfort of Platforms & Wedges. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and increase customer satisfaction in the Platforms & Wedges category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very happy with this purchase!
Love ClarksJul. 2021
these are my favorite summer sandal
Comfort shoeJan. 2022
It is comfortable and my 83 yr young mother has been using the same brand for many years !!.She has swelling of feet and is diabetic,Clark shoe is protecting her feet!
flip flops have nice padding for comfort,
Pat Edell
Exactly what I wanted and expected. Color's great!
Love how they look on my feet. So comfortable you forget you have them on. Best purchase this year so far.
Avid Reader
There was nothing I disliked about the sandals. In fact I will order more pairs in the future.
Cute flip flops!
ComfortableJul. 2021
Like that they adjust for width
They hold onto my foot instead of my foot holding on to them.

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