Platters product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Plasticpro 6 Sectional Round Plastic Serving Tray/Platter (8, Black)
Gibson Casa Estebana 16-piece Dinnerware Set Service for 4, Beige and Brown - 70736.16RM
Plasticpro Plastic Serving Trays - Serving Platters Rectangle 9X13 Disposable Party Dish (12, Black)
Anchor Hocking Presence Serving Tray, Crystal clear
Large 3 Tier Serving Stand Tiered Serving Trays Collapsible Sturdier Rack with 3 Porcelain Serving Platters for Thanksgiving Fruit Dessert Presentation Party Display Set, 14 Inch

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Platters on Amazon is 4.5 out of 5, with a total of 3650 reviews. This indicates a relatively high level of customer satisfaction with Platters in this category. The fact that the average rating is 4.5 suggests that the majority of customers are pleased with their purchase and have had positive experiences with the Platters they bought. With a significant number of reviews, it is likely that the average rating is a reliable indicator of customer satisfaction. Based on this information, it can be concluded that Platters in this category are generally well-received by customers on Amazon. The high average rating and the large number of reviews indicate that customers are satisfied with the quality, functionality, and overall value of the Platters they have purchased. As for advice, it would be beneficial for potential buyers to read through some of the reviews to get a better understanding of the specific features, pros, and cons of different Platters available. This will help them make an informed decision based on their individual preferences and needs. Additionally, it is always a good idea to compare different products within the Platters category to ensure you are selecting the one that best suits your requirements. Overall, the data suggests that Platters in this category have a strong track record of customer satisfaction on Amazon, making them a reliable choice for potential buyers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is dishwasher, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Platters product is most commonly associated with family gatherings and gift-giving occasions. The top three users mentioned are daughter, family, and wife, which suggests that this product may be popular among individuals who prioritize family and close relationships. Additionally, the top three places to use the product are the dishwasher, table, and kitchen, which indicates that this product is likely used for serving food and entertaining guests. Given that the Platters product is frequently used for gift-giving and party occasions, it may be beneficial for the company to focus on marketing efforts towards individuals who are looking for unique and thoughtful gifts for their loved ones, as well as those who frequently host gatherings and events. Additionally, the fact that the dishwasher is a popular place to use the product suggests that customers may value convenience and ease of use, so highlighting these features in marketing materials could be effective. Overall, the customer profile for the Platters product appears to be individuals who prioritize family and relationships, enjoy entertaining guests, and value convenience and ease of use. By targeting these individuals with targeted marketing efforts and emphasizing the product's unique features and benefits, the company may be able to increase sales and attract new customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are plate, bowl, glass, dish, stopper. The most mentioned elements about plate are big(1.87%), crack(1.87%).
The top 5 positive reviews are color, dish, plate, bowl, glass. The most mentioned elements about color are good(6.90%), look good(2.89%).
unevenly make1.60%
break in half1.07%
look good2.89%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Platters category is plate, accounting for 12.30% of the mentions. Additionally, the top five cons of vacuum in this category are plate, bowl, glass, dish, and stopper. On the other hand, the top pro aspect mentioned most is color, accounting for 14.02% of the mentions. However, the top five cons of the tip are color, dish, plate, bowl, and glass. Based on this information, it appears that the plate is a common concern across both the vacuum and tip products within the Platters category. This suggests that there might be issues related to the quality, design, or functionality of the plates used in these products. Additionally, the color is mentioned as a positive aspect, indicating that customers appreciate the visual appeal of the Platters category. To improve product development and selection in this category, it would be beneficial to address the concerns related to plates. This could involve ensuring the plates are durable, well-designed, and suitable for their intended purpose. Additionally, since color is mentioned as a pro aspect, it might be worth exploring different color options or patterns to enhance the visual appeal of the products. Furthermore, it would be helpful to gather more specific feedback from customers to understand the exact issues they face with plates, bowls, glasses, dishes, and stoppers. This can guide product improvements and help in selecting the right materials and features for future Platters products. Overall, by addressing the cons related to plates, while leveraging the positive aspect of color, the Platters category can be enhanced to better meet customer expectations and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
rectangular shape2
always look good and1
classic design1

Based on the data provided, it seems that customers primarily buy products in the Platters category due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, materials, and design. A well-written and detailed product description can effectively communicate the value and benefits of the platter, making it more appealing to potential buyers. Some reasons why the product description is the top feature could be that customers want to ensure they are purchasing a platter that meets their specific needs and preferences. They may be looking for details about the size, shape, material, and any unique features that set the platter apart from others in the market. A comprehensive product description can provide this information, helping customers make an informed decision. Based on this information, some suggestions for Amazon listing optimization could include: 1. Focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the platter. Use clear and concise language to effectively communicate the value proposition to potential buyers. 2. Include high-quality images that showcase the platter from different angles, highlighting its design and craftsmanship. Visuals can greatly enhance the product description and give customers a better understanding of what they can expect. 3. Consider incorporating customer reviews and testimonials into the listing. Positive reviews can serve as social proof and further reinforce the quality and desirability of the platter. 4. Optimize the listing for relevant keywords that potential buyers might use when searching for platters. This can help improve the visibility of the product and attract more organic traffic. 5. Regularly update and refine the product description based on customer feedback and market trends. This will ensure that the listing remains relevant and competitive in the ever-changing e-commerce landscape. By focusing on these optimization strategies, sellers can enhance the appeal of their platters, attract more customers, and ultimately increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
lid cover6
large serve bowl4
glass bowl hold decent sized serve
large flat plate large bowl
large one serve bowl
side serve bowl
last long4
last long
last forever
last long time
large size3
big size
improvement in packaging2
improve packaging
good packaging2
packaging good

Analysis of Customer Expectations for Platters: Based on the customer feedback, it is evident that there are three key expectations that customers have for platters: size, lid cover, and a large serving bowl. Let's delve deeper into each of these expectations and provide some suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Size (mentioned 7 times): Customers value platters that are big in size. This suggests that they are looking for platters that can accommodate a significant amount of food, making them suitable for parties, gatherings, or large family meals. Sellers should prioritize offering platters with generous dimensions to meet this expectation. Additionally, it would be beneficial to provide platters in various sizes to cater to different customer needs. 2. Lid Cover (mentioned 6 times): The presence of a lid cover is highly desired by customers. This indicates that they value the ability to cover the platter, which helps in preserving the freshness and temperature of the food. Sellers should consider developing platters that come with a matching lid cover or offer compatible covers as an accessory. Highlighting the lid cover feature in marketing materials can also attract customers who prioritize convenience and food preservation. 3. Large Serving Bowl (mentioned 4 times): Customers appreciate platters that come with a large serving bowl. This suggests that they prefer having a designated space for sauces, dips, or dressings alongside the main food items. Sellers should prioritize offering platters that include a separate large serving bowl or consider designing platters with built-in compartments to accommodate different food items. Emphasizing the inclusion of a large serving bowl in product descriptions and marketing campaigns can help attract customers seeking convenience and versatility. Product Development Prioritization Suggestions: 1. Focus on offering platters in various sizes to cater to different customer needs. 2. Develop platters that come with a matching lid cover or offer compatible covers as an accessory. 3. Consider designing platters with built-in compartments or a separate large serving bowl to accommodate different food items. Marketing Promotion Factors Suggestions: 1. Highlight the generous size of the platters in marketing materials to attract customers looking for ample serving space. 2. Emphasize the convenience and food preservation benefits of platters with lid covers. 3. Showcase the versatility of platters with a large serving bowl, emphasizing the ability to serve sauces, dips, or dressings alongside the main food items. By aligning their product development and marketing strategies with these customer expectations, sellers can better meet the needs of their target audience and enhance customer satisfaction in the platters category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Received the correct box, which was damaged as noted in item description, however, the cake dome was not the item pictured and not the item in the product description. It was a very used dome from a different manufacturer and very different style (black and handpainted). Diasppointed as the savings for this particular item was significant when compared to a new one when I took the sellers word as in the product description aned photos.
good!Apr. 2020
very good and beautiful recommend it. but too heavy.
💕Mar. 2020
Estupendo !!Jul. 2019
Está Hermoso So cute!! Súper recomendado
The lid is very heavy.
Rose Coleman
I used this for two 9 inch layers but discovered that the diameter of the domed lid is to tight to add cake decorations. If you put anything around the border on bottom of cake, it will be squished by the lid. It should be at least two inches wider and there is plenty of room on the plate to accommodate the additional diameter. This is just a precaution. If it doesn't matter to you about decorations it is a very nice cake plate.
Five StarsNov. 2016
Beautiful, robust. Real show piece.
BeautifulFeb. 2012
I know almost everyone says the same thing, but this really is a beautiful cake dish. Even when empty it looks good. The glass is thick, heavy, & solid. A must have if you bake on a regular basis just for presentation purposes.
Four StarsMar. 2015
It was great
Some Guy
High QualityAug. 2015
High quality, heavy, thick, and beautiful. I looked around a bunch before settling on this one. Very pleased.

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