Pleated Shades product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LUCKUP 3 Pack Cordless Light Filtering Pleated Fabric Shade,Easy to Cut and Install, with 6 Clips (36"x72" - 3 Pack, White) …
Redi Shade No Tools Easy Lift Trim-at-Home Cordless Pleated Light Filtering Fabric Shade Natural, 36 in x 64 in, (Fits windows 19 in - 36 in)
Redi Shade No Tools Original Light Filtering Pleated Paper Shade White, 48 in x 72 in, 6 Pack
Redi Shade No Tools Easy Lift Trim-at-Home Cordless Pleated Light Blocking Fabric Shade Natural, 30 in x 64 in, (Fits windows 19 in - 30 in)
Achim Curtain Hard Window Shades, 48x75, Latte

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Pleated Shades category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.13 out of 5 and a total of 18,985 reviews, it suggests that many customers are happy with their purchase of pleated shades from Amazon. However, it's important to note that there may be some variation in the quality and performance of different products within this category. It's always a good idea to read through reviews carefully and compare different options before making a purchase. If you're considering buying pleated shades from Amazon, my advice would be to take the time to research different products and read through customer reviews to get a sense of which options are likely to meet your needs and expectations. Additionally, be sure to carefully measure your windows to ensure that you select the right size and style of pleated shades for your home.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is window, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Pleated Shades product is most commonly used in windows, rooms, and bedrooms. The top two uses of the product are for sleeping and blocking sunlight. Additionally, the top three users of the product are the husband, daughter, and kid. From this data, we can infer that the Pleated Shades product is likely popular among families with children who are looking for a way to block out sunlight and create a comfortable sleeping environment. The fact that the product is most commonly used in bedrooms and for sleeping supports this idea. To appeal to this customer profile, it may be helpful to emphasize the product's ability to create a comfortable and peaceful sleeping environment for both children and adults. Marketing efforts could also focus on the product's ability to block out sunlight, which may be particularly appealing to families with young children who need to nap during the day. Overall, the data suggests that the Pleated Shades product is well-suited for families with children who are looking for a way to create a comfortable and peaceful sleeping environment. By emphasizing these features in marketing efforts, the product may be able to attract more customers in this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are adhesive, shade, clip, blind, product. The most mentioned elements about adhesive are flimsy(4.12%), bad(3.34%).
The top 5 positive reviews are shade, install, blind, adhesive, cutting and install. The most mentioned elements about shade are easy to install(4.95%), look good(2.95%).
Home & Kitchen > Home Décor > Window Treatments > Blinds & Shades > Pleated Shades
come loose2.01%
is not the best1.75%
do not last through the night1.67%
easy to install4.95%
look good2.95%
good quality0.88%
cutting and install6.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Pleated Shades category has both pros and cons. The top pro aspect mentioned most is shade, which suggests that customers appreciate the ability of these shades to provide shade and privacy. However, the top con aspect mentioned most is adhesive, which suggests that customers have concerns about the adhesive used to install these shades. Other cons mentioned include shade, clip, blind, install, and cutting. These suggest that customers may have issues with the overall design and installation process of these shades. However, it's worth noting that the cons mentioned are relatively minor, and the overall sentiment towards Pleated Shades seems to be positive. To improve product development and selection, manufacturers could focus on addressing the adhesive issue by using a stronger adhesive or exploring alternative installation methods. They could also consider improving the design of the shades to address the other cons mentioned, such as the clip and blind issues. Additionally, manufacturers could gather more feedback from customers to better understand their needs and preferences, and use this information to inform future product development.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
light block2

Based on the data above, it seems that customers are primarily motivated to buy Pleated Shades based on the product description. This could be because they want to ensure that the shades will meet their specific needs and preferences, such as the size, color, and material. Additionally, the price is also a significant factor, as customers want to ensure that they are getting a good value for their money. Finally, recommendations from friends can also play a role in the decision-making process. To optimize Amazon listings for Pleated Shades, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the shades. This could include information about the size, color, material, and any special features or benefits that set the shades apart from other options on the market. Additionally, it would be important to ensure that the pricing is competitive and that the listing includes customer reviews and ratings to help build trust and credibility with potential buyers. Finally, leveraging social proof, such as customer testimonials or endorsements from influencers, could also help to increase sales and drive conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
adhesive strong52
adhesive strong
adhesive good
good adhesive
strong adhesive
adhesive hold up
clip good25
clip for
clip good
clip strong
good option clip
last long21
last long
last awhile
stay up21
stay up
stay up long
adhesive last longer14
adhesive last
adhesive hold long
adhesive improve
adhesive last month
adhesive last when weather get hot
block light14
block more light
more light blocking
keep light out
block out light
block out more light
stick good
stick like

Based on the information provided, it is difficult to provide a specific analysis of customer expectations for Pleated Shades. However, in general, customers who are interested in purchasing Pleated Shades may have certain expectations such as: 1. Quality: Customers expect Pleated Shades to be made of high-quality materials that are durable and long-lasting. 2. Functionality: Customers expect Pleated Shades to be easy to use and operate, with features such as cordless or motorized options. 3. Style: Customers expect Pleated Shades to be aesthetically pleasing and complement the decor of their home. To meet these expectations, sellers should prioritize product development that focuses on improving the quality, functionality, and style of their Pleated Shades. This could include using premium materials, incorporating innovative features such as smart home integration, and offering a wide range of colors and patterns to suit different customer preferences. In terms of marketing promotion factors, sellers should focus on highlighting the key features and benefits of their Pleated Shades, such as their durability, ease of use, and stylish design. They should also consider offering promotions and discounts to attract customers and differentiate themselves from competitors. Additionally, sellers should leverage social media and online platforms to reach a wider audience and engage with customers through targeted advertising and personalized messaging.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have these in my Sun room and bathrooms. They are good temp blinds until I can replace them. The only drawback - they will not stick to wood that has been stained. Painted wood only.
Tom C.
There is a difference between inexpensive and cheap. This shade is just plain cheap. It comes with 2 clips for adjusting the length. One came broken, and the second is so fragile, I doubt it will last more than 5 uses. The mounting strip at the top of the shade is not firm, and does not stay flat. This makes it difficult to mount straight or level. It would be less expensive and easier to just tape some white paper over the window.
In this case you definitely get what you pay for. They are cheap. They are fairly easy to cut and install. If you need a shade that stays in one place and never goes up and down this may be the one for you. However, if you are looking for one that needs to go up occasionally, look somewhere else. The clips are cheap and hard to hold the shade once up. And getting the pleats to fold up neatly is very time consuming. I will be purchasing something else for my window as this does not work for me.
Wood Sprite
Absolutely ingenious idea. Love these window coverings. I was concerned about opening and closing them and them staying attached but that was needless concern. My son opens his daily and they are going strong.
The part of the blinds that should have been sticky was not therefore it is not functional. Very dissatisfied.
This is the worse blind anyone can possibly's like a first grader taking construction paper and making a fan ...very cheaply made if I didn't cut it to fit my window I would have sent it just throwing it in the dumpster, just wanted others to know it's an awful blind
Huge MistakeDec. 2018
This has been a waste of time and money. We followed the instructions and they fell down. We thoroughly cleaned and rehung then. They still fall down. We have tried tape, nails, superglue... nothing will keep it stuck to the wall.
Great qualityAug. 2020
I put mines up one mouth ago and it’s still hanging
I made a mistake and asked to refund this product. sorry. I will keep it
Shirley Dill
Product was great. Just what I was looking for.

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