Points product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Great Neck OEMTOOLS 25342 2 Piece Ignition Point and Utility File, Mini, Precision Ground Filing, Tempered Steel, 2 Pack for Take Anywhere Convenience
Ignition Tune Up Kit Points & Condenser - Hitachi ONLY - Compatible with Honda Z50 CT/SL/XL70 XL/XR75 XL80S
Contact Breaker Tune Up Kit - Points & Condenser Set - Compatible with Honda CT90 CM91 1966-1979
Ignition Tune Up Kit - Points & Condensers - Fits Honda CB/CL/SL350 CB/CJ/CL360
Points - Nippondenso Ignition ONLY - 30202-107-004 - Fits Honda CL/CT/S/SL/ST90 CB/CL/SL/XL100 CB/CL/CT/SL/TL125 CA/CB/CL160 CA/CB/SL/XL175 CB/CL200 XL250/350

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the product in question has a relatively high customer satisfaction rating. With an average rating of 4.4 out of 5 and a total of 124 reviews, it appears that many customers are happy with their purchase. However, it's important to note that the category of the product is "Points," which doesn't provide much context about what the product actually is. Without more information about the product itself, it's difficult to give specific advice. That being said, if you're a seller of this product, it's important to continue to monitor customer feedback and address any issues or concerns that arise. Additionally, it may be helpful to encourage satisfied customers to leave reviews, as this can help boost the product's visibility and credibility on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions and make some suggestions about the customer profile. Firstly, the top three users mentioned are "father" with 2 mentions, followed by "kid" with 1 mention, and "undefined" with an undefined number of mentions. This suggests that the product is likely to be used by adults, particularly fathers, and occasionally by children as well. However, the presence of the "undefined" category indicates that there may be other user groups that need to be identified or further explored. Secondly, the top three places where the product is used are the "car" with 3 mentions, followed by "bike" with 2 mentions, and the "backyard" with 1 mention. This implies that the product is primarily used in transportation settings, such as cars and bikes, indicating its potential relevance for on-the-go activities. The mention of the "backyard" suggests that it may also have applications in outdoor settings. Lastly, the top two usages of the product mentioned are "checking on my Harley" and "cleaning spark plugs," each with 1 mention. This indicates that the product may have a specific purpose related to motorcycle maintenance, particularly for Harley-Davidson motorcycles. The mention of spark plug cleaning suggests that it may have broader applications in engine maintenance or general mechanical tasks. Based on these findings, it is recommended to target the customer profile of adult fathers who are interested in transportation, particularly motorcycles, and may have a need for maintenance-related products. Marketing efforts could focus on highlighting the product's convenience for on-the-go use, its relevance to motorcycle enthusiasts, and its versatility for various mechanical tasks. Additionally, further research should be conducted to understand the needs and preferences of the "undefined" user group to better tailor the product and marketing strategies.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottom pad, insulator on the bolt, file, point pad, file area. The most mentioned elements about bottom pad are is not flush(11.11%).
The top 5 positive reviews are file, ignition system, appearance, instruction, wiring. The most mentioned elements about file are do a good job of clean the point in my willys pickup(11.11%), work really(11.11%).
bottom pad11.11%
is not flush11.11%
insulator on the bolt11.11%
point pad11.11%
file area11.11%
do a good job of clean the point in my willys pickup11.11%
work really11.11%
ignition system22.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Points category has both pros and cons. The top pro aspect mentioned most is the file, which suggests that it is an important feature that users appreciate. However, the top con aspect mentioned most is the bottom pad, which could be a significant issue for users. The top 5 cons of the vacuum are also related to the bottom pad, as well as other issues such as the insulator on the bolt and file area. The top 5 cons of the tip are also related to the file, as well as other issues such as the ignition system and appearance. Overall, it seems that the file is an important feature for users in this category, but there are also several issues related to the bottom pad and other aspects of the product that need to be addressed. To improve product development and selection, it may be helpful to focus on addressing the issues related to the bottom pad and other cons mentioned in the data. Additionally, it may be useful to conduct further research to better understand user needs and preferences in this category, and to develop products that meet those needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the information provided, it seems that the product in question falls under the category of "Points." To understand why customers buy this product, we can analyze the undefined mentions. However, since the mentions are not specified, it is difficult to draw a definitive conclusion about buyer motivation for this category. Regarding the top feature of the product description, it is important to note that the information provided does not specify what makes it the top feature. However, a well-crafted product description can greatly influence customer purchasing decisions. Some reasons why a product description might be considered the top feature could include: 1. Clear and concise information: Customers appreciate detailed yet easily understandable descriptions that highlight the product's key features, benefits, and specifications. 2. Compelling storytelling: A product description that tells a story or creates an emotional connection with the customer can be highly effective in capturing their interest and motivating them to make a purchase. 3. Unique selling points: If the product description effectively communicates what sets the product apart from competitors, customers are more likely to be convinced of its value and choose to buy it. Based on the limited information provided, it is challenging to provide specific suggestions for Amazon listing optimization. However, here are some general tips that can help improve the listing: 1. Use relevant keywords: Conduct thorough keyword research to identify the terms customers are likely to use when searching for products in this category. Incorporate these keywords naturally into the product title, description, and bullet points to improve visibility in search results. 2. Highlight key features and benefits: Ensure that the product description clearly outlines the unique features and benefits of the product. Use bullet points or subheadings to make the information easily scannable for customers. 3. Include high-quality images: Images play a crucial role in attracting customers' attention. Make sure to include multiple high-resolution images that showcase the product from different angles and demonstrate its functionality. 4. Encourage customer reviews: Positive reviews can significantly impact purchasing decisions. Encourage customers to leave reviews by providing exceptional customer service and following up with them after their purchase. Remember, these suggestions are general in nature and may need to be tailored based on the specific product and target audience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
10 gauge 15 amp1
16 awg
file diff grit1
file diff grit
good longevity1

Analysis of Customer Expectations for Points Category: Based on the provided information, it seems that the customer expectations for the Points category are undefined. Since the mentions are not specified, it is challenging to provide a detailed analysis. However, I can offer some general suggestions for sellers regarding product development prioritization and marketing promotion factors. 1. Research and Understand Customer Needs: Conduct thorough market research to identify the specific needs and preferences of your target customers within the Points category. This can be done through surveys, focus groups, or analyzing customer feedback. Understanding their expectations will help you develop products that align with their desires. 2. Prioritize Product Features: Once you have a clear understanding of customer expectations, prioritize the development of product features that address their needs. Focus on creating unique selling points that differentiate your products from competitors. Consider factors such as functionality, convenience, durability, and any other aspects that customers value in the Points category. 3. Enhance User Experience: Customers appreciate products that are user-friendly and intuitive. Invest in user experience (UX) design to ensure that your products are easy to use and navigate. This can include improving the interface, simplifying processes, and providing clear instructions or tutorials. 4. Offer Value and Benefits: Highlight the value and benefits that your products bring to customers. Clearly communicate how your Points category products can enhance their lives, save them time, or provide unique experiences. Emphasize any additional features or services that set your products apart from competitors. 5. Build Trust and Credibility: Establishing trust is crucial for customers to feel confident in purchasing your products. Provide transparent information about your brand, product quality, and customer support. Encourage customer reviews and testimonials to showcase positive experiences and build credibility. 6. Effective Marketing Strategies: Develop marketing campaigns that target your specific customer segments within the Points category. Utilize various channels such as social media, email marketing, influencer collaborations, and content marketing to reach your target audience. Tailor your messaging to highlight the key features and benefits that resonate with customers. 7. Continuous Improvement: Regularly gather customer feedback and analyze market trends to stay updated on evolving customer expectations. Use this information to continuously improve your products and adapt your marketing strategies accordingly. Remember, these suggestions are general in nature, and it is essential to conduct thorough research and analysis specific to your target market within the Points category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Rob B
Update: After some experimenting and modification, I was able to make these points work, in that I was able to get them adjusted "to spec", with the proper points gap (0.012"). I also added a very small washer under the keeper on the center post, which helped to get the pads into better alignment with each other. What I ultimately had to do to make them able to gap properly was to sand/file the points cam follower (the part that rubs directly on the points cam) by 1/16" or so - it was considerably longer than the original set of points, and so I used a flat surface and some 200 grit sandpaper to take off enough length until it approximately matched the original. After that, I was able to properly gap this set of points, and the bike started and ran just fine afterwards. All in all, this set of points cost me quite a bit of time and effort to make them suitable for use...way more time than they were worth, for certain, but perseverance won the day. Original post: I recommend that you save your cash and seek higher quality points. I tried hard to make these do what they are supposed to do - maybe I just got a "lemon" part...I don't know, but I definitely could not get them gapped to spec no matter what I tried, and so I could not get my '70 K2 CT90 timed properly and running smoothly using these points. These are pretty close to identical in appearance to the OEM points that had been on my bike for probably the entirety of its 52 years of service...but, as my dad used to enjoy saying, "close only counts in horseshoes and hand grenades." The upper point bracket of the part that I received appeared to be bent at a slightly-greater-than 90 degree angle, which resulted in the point pads not meeting flush on the flats of each point pad, but on an edge. The point pads were also slightly offset to each other - so, the bottom pad was slightly out of alignment with the top. Additionally, the center part (I'll call it the points-rocker: the milled resin-colored piece) was mounted loosely on its shaft with a keeper holding it on the shaft, and did not have a washer to help keep the point pads in alignment. On installation, there was simply no way to get the gap set to less that 0.016" and so, while the bike would start and run (somewhat roughly), the ignition was fully advanced at idle and all speeds, and the engine would stumble at higher RPM. This was observed with a brand-new and properly functioning spark advancer assembly in place on a bike that had been running very well overall. Prior to installing these points, the bike was running well using the old points, and had been dynamically timed "dead on" the F mark at 1300 RPM and fully advanced at 3500 RPM. The root cause, as it appears to me, is that the assembly is ever so slightly "off" from its OEM cousin. I considered and rejected drilling out the outside base-anchor hole (on the cylinder side of the assembly), to try to make it possible to gap the points more accurately. I decided to simply buy a higher-quality part elsewhere and chalk this up to a fairly inexpensive, but ultimately time- and money-wasting experiment. So, I put the old original points back in place, to wait for the (next) replacement points to arrive, and I was able to gap them to 0.012" and set the timing back to spec very easily. To be completely fair, I did not attempt to get a refund, as I had to do quite a lot of fiddling around to try to get them properly set. The seller that I purchased from IS a reputable seller that I have used (and will continue to use) - the issues that I experienced have nothing to do with the seller, but rather with the quality of the part itself.
They took quite a bit of filing on the contact surface to get the correct gap. The left one was close but the right one would not open at all.
David Verdugo
Excellent!!!Jan. 2019
Great ignition for my 83 shovel👍👍
All goidNov. 2019
All good
HarleyAug. 2021
Looks fantastic.
Mahmoud O.
High qualityAug. 2020
Very good and solid
NiceOct. 2020
Added a nice look to my dyna
Big Red
Looks greatAug. 2019
Like the appearance and quality
Wayne Caudill
Looks greatOct. 2022
Well made, priced right, looks great
Dyna ignitionJun. 2021
Very easy to install. Bike fired up with no problem. I recommend it for anyone.

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