Polishing & Buffing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for products in the Polishing & Buffing category on Amazon is 4.49 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 1838 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the quality and performance of the polishing and buffing products available on Amazon. This level of satisfaction could be attributed to the effectiveness of the products in achieving desired results, ease of use, and overall value for money. Based on this information, my advice would be to continue providing a wide range of high-quality polishing and buffing products in the category. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain and improve customer satisfaction in the long run.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw several conclusions about the usage and preferences of the product in the category of Polishing & Buffing. Firstly, it is evident that the product is commonly used by individuals in their personal lives rather than in professional settings. The top three users mentioned are friends, husbands, and mothers, indicating that the product is popular among individuals who prioritize personal relationships and self-care. Secondly, the data suggests that the product is primarily used in small, personal spaces. The top three places mentioned are purses, jewelry boxes, and desks, which implies that customers prefer to have easy access to the product in their everyday lives. This suggests that convenience and portability are important factors for customers when considering this product. Lastly, the top two usages of the product are for travel and as a gift. The high number of mentions for travel suggests that customers value the product's ability to be taken on the go, indicating a need for a compact and travel-friendly design. The significant number of mentions for gifting suggests that customers see this product as a suitable present, possibly due to its versatility and usefulness. Based on these findings, we can suggest a potential customer profile for this product. The ideal customer may be someone who values personal relationships and self-care, often travels, and appreciates practical and thoughtful gifts. They are likely to prioritize convenience and portability, as well as appreciate products that can be easily incorporated into their daily routines. To cater to this customer profile, it would be beneficial to focus on creating a compact and travel-friendly design for the product. Additionally, marketing efforts could emphasize the product's suitability as a gift, highlighting its versatility and usefulness in various situations. By understanding and targeting this customer profile, the product can better meet the needs and preferences of its target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cloth, product, fabric, large, coating. The most mentioned elements about cloth are small(7.41%), barely lift any of the tarnish(0.93%).
The top 5 positive reviews are cloth, size, product, clothes, fabric. The most mentioned elements about cloth are easy to put on(1.64%), big(1.09%).
barely lift any of the tarnish0.93%
blacken quickly0.93%
do not even come close to polish my silver0.93%
easy to put on1.64%
good big size1.09%
look amaze1.09%
professional quality1.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Polishing & Buffing is cloth, accounting for 18.52% of the mentions. The top five cons mentioned are cloth, product, fabric, large, and coating. On the other hand, the top pro aspect mentioned most is cloth, accounting for 24.59% of the mentions. From this information, we can conclude that cloth is a significant factor in both the positive and negative aspects of Polishing & Buffing. It appears that cloth is both praised and criticized, suggesting that it plays a crucial role in the effectiveness and user experience of products in this category. To improve product development and selection in Polishing & Buffing, it would be beneficial to focus on addressing the cons related to cloth, product, fabric, large, and coating. For example, finding ways to enhance the durability and quality of the cloth used in these products could help mitigate negative feedback. Additionally, considering the size and fabric of the products, as well as improving the coating, could lead to more positive user experiences. Furthermore, it would be valuable to conduct further research and gather more specific feedback from users to gain a deeper understanding of their needs and preferences. This could involve surveys, user testing, or analyzing customer reviews to identify specific pain points and areas for improvement. By addressing the cons and capitalizing on the positive aspects, such as the effectiveness of cloth, product developers and selectors can create and offer more desirable and high-quality options in the Polishing & Buffing category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
5 star1
individually wrap1
product description1
work like no other1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Polishing & Buffing category based on the product description. This is likely because customers want to know exactly what they are buying and what benefits it will provide. Additionally, recommendations from friends also play a significant role in customer decision-making, indicating that social proof is important in this category. Price is also a consideration, but it appears to be less important than the product description and recommendations from friends. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the benefits of their products. They should also encourage customers to leave reviews and share their experiences with friends, as this can help build social proof and increase sales. Additionally, sellers should consider offering competitive pricing to attract price-sensitive customers. By focusing on these key areas, sellers can increase their chances of success in the Polishing & Buffing category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size5
large size
last long3
last long
last long time
'before picture2
before after pic
good before picture
do not tarnish2
prevent tarnish
silver never tarnish
2 square inch1
5 x 5 inch
act as barrier between skin and metal1
act as barrier between skin and metal
amount of black tarnish healthy1
amount of black tarnish healthy
clean silver jewelry1
keep clean silver jewelery clean shiny untarnished

Analysis of Customer Expectations for Polishing & Buffing: Based on the customer feedback, it is clear that size and effectiveness of the product are important factors for customers in the Polishing & Buffing category. Here are some key insights and suggestions for sellers regarding product development prioritization and marketing promotion factors: 1. Size: Customers mentioned "large size" and "big" multiple times, indicating a preference for products that offer a substantial surface area for polishing and buffing. Sellers should consider offering a range of product sizes to cater to different customer needs. This could include larger pads or tools for more extensive polishing jobs, as well as smaller options for precision work. 2. Effectiveness: The repeated mention of "work" suggests that customers are primarily concerned with the product's ability to deliver effective results. Sellers should prioritize developing products that are highly efficient in polishing and buffing various surfaces. This could involve investing in research and development to improve the quality and performance of their products. 3. Durability: While not explicitly mentioned, durability is an important factor in the Polishing & Buffing category. Customers expect products that can withstand frequent use without losing their effectiveness. Sellers should focus on creating durable products that can withstand the rigors of polishing and buffing, ensuring long-lasting performance and customer satisfaction. 4. Versatility: Although not explicitly mentioned, customers often appreciate products that offer versatility. Sellers should consider developing products that can be used on a wide range of surfaces, such as different types of metals, plastics, or even wood. This can increase the appeal of their products to a broader customer base. Marketing Promotion Factors: 1. Highlight Size Options: In marketing materials, emphasize the availability of different size options to cater to customers' preferences. This can be done through clear product descriptions, images, and comparisons, showcasing the advantages of each size variant. 2. Showcase Effectiveness: Use customer testimonials, before-and-after images, or videos to demonstrate the effectiveness of the product. This can help build trust and confidence in potential buyers, showcasing the product's ability to deliver the desired results. 3. Emphasize Durability: Incorporate messaging around the durability and long-lasting performance of the product. This can be done through warranty offers, quality certifications, or highlighting the materials used in the product's construction. 4. Provide Usage Guides: Create informative content, such as blog posts or video tutorials, that guide customers on how to use the product effectively. This can help customers understand the product's versatility and maximize its potential. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance their competitiveness in the Polishing & Buffing category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Too many wrappers, way too small, and not as effective as other brands. It takes a lot of time and work to get the same results as the yellow cloths.
These cloths work really well. They are better then the jewelers polishing cloths I have used in the past.
Small 2*2 polishing cloths. Amazing cleaning ability
John P.
Works WellMay 2022
These polishing cloths work great, large quantity as well as a good value.
Carol Leal
Me encanta porque las utilizo para pulir/limpiar las piezas de plata y quedan brillantes y como nuevas 😊
Too smallAug. 2022
Too small
Was hoping this could help me polish off some of my jewelry and it really did nothing.
worth itSept. 2020
There are a lot but they are pretty small.
They do the work. I clean all my jewelry and removed all the dark stuff and they are super shiny.
Extra ToolAug. 2021
Really great extra tool for cleaning my ring. I want something more than just a jewelry cleaning solution. This really makes my ring sparkle.

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