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Popcorn product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 26
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LesserEvil, Organic Popcorn, Oh My Ghee, 5 Ounce
Skinny Pop Popcorn 100 Calorie Bag Variety Pack of 20
Smartfood White Cheddar Flavored Popcorn, 2.0 Ounce, 8.0 Count
Great Northern Popcorn Premium 10 Ounce Popcorn Portion Packs Cinema, 10 Ounce (Pack of 24)
Orville Redenbacher's Original Gourmet White Popcorn Kernels, 30 oz, (Pack of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Popcorn category has a high level of customer satisfaction. With an average rating of 4.62 out of 5 and a total of 23,865 reviews, it suggests that customers are generally happy with the product. As for advice, it's important to continue to maintain the quality of the product and ensure that customer service is top-notch. Responding to customer inquiries and concerns in a timely and professional manner can go a long way in maintaining customer satisfaction. Additionally, offering promotions or discounts to loyal customers can help to keep them coming back and recommending the product to others.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the popcorn product are families with kids, with the family being mentioned the most frequently. This suggests that the product is likely marketed towards families as a snack option. Additionally, the fact that the top two usages of the product are for snacking and gift-giving further supports this idea. In terms of where the product is used, the grocery store and microwave are the top two locations mentioned. This suggests that the product is likely purchased for at-home consumption, with the microwave being a convenient way to prepare it. The fact that the theater is also mentioned as a top location suggests that the product may also be marketed as a movie snack. Based on this data, it would be beneficial for the company to continue targeting families with kids as their primary customer base. They may also want to consider marketing the product as a movie snack, as this was a top location mentioned. Additionally, they may want to consider offering different flavors or packaging options that make the product more giftable, as this was also a top usage mentioned. Overall, the data suggests that the company's target customer is likely a family-oriented individual who enjoys snacking and is looking for a convenient and tasty option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are popcorn, kernel, bag, product, hull. The most mentioned elements about popcorn are stale(14.87%), chewy(2.62%).
The top 5 positive reviews are popcorn, flavor, taste, kernel, snack. The most mentioned elements about popcorn are delicious(5.42%), fresh(3.90%).
taste stale2.20%
taste good2.86%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that popcorn is both the most commonly mentioned pro and con aspect of the popcorn category. The top 5 cons mentioned include popcorn, kernel, bag, product, and hull, while the top 5 pros include popcorn, flavor, taste, kernel, and snack. It seems that the main issue with popcorn is the presence of unpopped kernels and the quality of the product itself. Customers may also have concerns about the packaging and hulls left behind. However, the positive aspects of popcorn include its flavor, taste, and snackability. To improve product development and selection, companies in the popcorn industry should focus on addressing the cons mentioned by customers. This could involve improving the quality of the product, reducing the number of unpopped kernels, and creating more eco-friendly packaging options. Additionally, companies could focus on promoting the positive aspects of popcorn, such as its delicious flavor and snackability, to attract more customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
like popcorn2

Based on the data provided, it seems that customers primarily buy this popcorn product due to its product description. This indicates that the way the product is presented and described plays a crucial role in attracting buyers. The product description being the top feature suggests that customers are influenced by the information provided about the popcorn, such as its flavor, ingredients, and any unique selling points. Some possible reasons why the product description is the top feature could be that customers are looking for specific details about the popcorn, such as its taste, texture, or any special features it offers. A well-written and informative product description can help customers make an informed decision and feel confident about their purchase. Based on this information, some suggestions for Amazon listing optimization could include: 1. Enhance the product description: Ensure that the product description is detailed, accurate, and highlights the unique aspects of the popcorn. Include information about the flavors, ingredients, nutritional value, and any other relevant details that would help customers understand the product better. 2. Use persuasive language: Craft the product description in a way that appeals to customers' senses and emotions. Use descriptive language to create a vivid image of the popcorn's taste, aroma, and overall experience. This can help customers imagine themselves enjoying the product, increasing their desire to buy it. 3. Include customer reviews: Incorporate positive customer reviews and testimonials in the product description. This can provide social proof and build trust among potential buyers. Customers often rely on the experiences of others to make purchasing decisions, so showcasing positive feedback can be influential. 4. Optimize pricing strategy: While price was not the top reason for purchasing, it still holds significance. Ensure that the popcorn is competitively priced compared to similar products in the market. Consider offering discounts or promotions to attract price-conscious customers. By focusing on optimizing the product description, incorporating persuasive language, leveraging customer reviews, and ensuring competitive pricing, the Amazon listing can effectively attract and convert potential buyers for the popcorn product.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bag big24
bag big
big bag
bag large
large bag
bag size big
expiration date14
expiration date
expiration date 6 month
expiration date long
expiration date longer
last long11
last long
last longgg
small bag10
small bag
small container
bag small
large sized bag
small bag forever
good packaging9
good packaging
good handling packaging
good packing
package good
packaging easy to get
more vanilla flavor9
more flavor
more flavoring
good popcorn8
popcorn good
fresh fluffy popcorn
fresh popcorn
good popcorn
less salty8
more salt
less salty
less salt
tad more salt
add buttery taste7
more butter flavor
add butter
added butter flavor or salt
more butter taste
more buttery flavor

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to popcorn is the size of the bag. This suggests that customers are looking for value for money and want to be able to purchase a large quantity of popcorn in one go. Therefore, sellers should prioritize offering larger bag sizes to meet this expectation. The second most mentioned expectation is the expiration date. This indicates that customers are concerned about the freshness of the popcorn and want to ensure that they are purchasing a product that is still within its shelf life. Sellers should prioritize ensuring that their popcorn has a reasonable expiration date and communicate this clearly to customers. The third most mentioned expectation is that the popcorn should be good. This is a fairly broad expectation, but it suggests that customers are looking for a high-quality product that tastes good. Sellers should prioritize developing a product that is not only fresh but also has a great taste. In terms of marketing promotion factors, sellers should focus on highlighting the value for money aspect of their popcorn by emphasizing the large bag sizes. They should also communicate the freshness of their product by prominently displaying the expiration date. Additionally, they should focus on promoting the taste of their popcorn by using descriptive language and appealing visuals in their marketing materials. Overall, sellers should prioritize developing a product that meets the expectations of customers in terms of bag size, expiration date, and taste. They should also focus on promoting these aspects of their product in their marketing materials to attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Excellent popcorn for the price. We are regular customers!
Great popcornSept. 2021
Great popcorn
Leslie Badger
Has to be the most tender popcorn I have ever had! Love that there is not much hull at all. Love this popcorn!
Allan G
Amish popcornJul. 2021
Cornels are small and so is the popped corn. Did not come with the recipe guide.
Denise Tate
Popcorn was fresh and delicious
These (ALL 4!!! Bags!!) tasted stale even though the bags were sealed. I’ve bought these in the grocery store and they were much better.
Kim Lawrence
Advertised as hulless. While I realize that is likely impossible to do it really wasn't all that different than Orville Redenbacher's except the pieces were far smaller and the price higher. Very disappointed and still have another 6 lb bag to eat.
Healthy snackOct. 2022
This is old fashioned popcorn like Grandma used to make. I use avocado oil in a heavy pot with a lid to make about a gallon of popcorn for just a few cents. It’s our favorite!
Best PopcornAug. 2021
I've ordered this popcorn twice now, and will continue to do so. I know popcorn is bland, but this one has a nicer taste and less unpopped kernels.
Love this product, have been using for last 10yrs and won't use any other type of popcorn. Quality is top shelf and love the wide variety of types of gourmet popcorn they offer. Once you use this product, you'll never go back to any other type, imo.

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