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Popped product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
LesserEvil, Organic Popcorn, Oh My Ghee, 5 Ounce
Skinny Pop Popcorn 100 Calorie Bag Variety Pack of 20
Smartfood White Cheddar Flavored Popcorn, 2.0 Ounce, 8.0 Count
Cracker Jack Original Caramel Coated Popcorn & Peanutsm , 1.25 Ounce (Pack of 30)
SkinnyPop White Cheddar Popcorn, 6ct, 4.4oz Grocery Size Bags, Skinny Pop, Healthy Popcorn Snacks, Gluten Free

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and over 10,000 reviews, it is clear that many customers have had positive experiences with this product. As the product is categorized as "Popped," it is likely that it is some type of snack food, such as popcorn. This suggests that customers are enjoying the taste and quality of the product. If you are considering purchasing this product, it is likely a safe bet based on the high level of customer satisfaction. However, it is always a good idea to read through some of the reviews to get a better sense of what customers are saying about the product. Additionally, if you have any dietary restrictions or concerns, be sure to check the ingredients list before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Popped product is most popular among kids, families, and husbands. The top places to use the product are at home, specifically in the grocery store or while grocery shopping. The most common usage of the product is as a snack or as a gift to give. From this data, we can infer that the Popped product is likely marketed towards families with children, as they are the most frequent users. Additionally, the fact that the product is often used as a gift suggests that it may be seen as a fun and unique item to share with others. To further appeal to this customer profile, the company could consider creating more kid-friendly packaging or flavors, as well as emphasizing the product's versatility as both a snack and a gift. They could also consider partnering with grocery stores to offer in-store promotions or samples to attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are popcorn, bag, product, portion size, portion. The most mentioned elements about popcorn are stale(19.37%), not fresh(1.45%).
The top 5 positive reviews are flavor, popcorn, taste, bag, snack. The most mentioned elements about flavor are good(10.99%), yummy(2.20%).
not fresh1.45%
taste stale1.45%
portion size3.56%
like like2.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that popcorn is a significant concern within the Popped category, as it is mentioned as a con aspect for both vacuum and tip. Additionally, the bag, portion size, and portion are mentioned as cons for vacuum, while flavor, taste, and snack are mentioned as cons for tip. On the positive side, flavor is the most commonly mentioned pro aspect for both vacuum and tip. Considering these findings, it appears that the flavor of the popped popcorn is generally well-received, as it is the most prominent pro aspect mentioned. However, there are several cons that should be addressed. The bag seems to be a common issue, so improving the packaging could be beneficial. Portion size and portion are also mentioned as cons, suggesting that customers may desire more generous servings or more control over the amount they consume. To enhance product development and selection, it would be wise to focus on improving the bag quality and design, ensuring it is convenient and easy to use. Offering a variety of portion sizes or customizable options could also cater to different consumer preferences. Additionally, considering the feedback regarding popcorn as a con, it might be worth exploring alternative flavors or variations to provide more options for customers. By addressing these concerns and building upon the positive aspect of flavor, you can enhance the overall customer experience and satisfaction within the Popped category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
big backpack1

Based on the data provided, it seems that customers are primarily motivated to buy products in the "Popped" category due to the product description. This suggests that customers value detailed and informative descriptions that help them understand the product's features and benefits. There could be several reasons why the product description is the top feature for buyers. Firstly, a well-written description can provide customers with a clear understanding of what they can expect from the product, helping them make informed purchasing decisions. Additionally, a comprehensive description can address any potential concerns or questions customers may have, increasing their confidence in the product. To optimize Amazon listings based on this data, it is crucial to focus on enhancing the product description. Here are a few suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the product, such as its features, specifications, and usage instructions. This will help customers understand the product better. 2. Highlight unique selling points: Emphasize the aspects that make the product stand out from competitors. Whether it's the taste, texture, or any other unique feature, clearly communicate these selling points to capture customers' attention. 3. Use persuasive language: Craft the product description in a way that appeals to customers' emotions and convinces them of the product's value. Use descriptive and engaging language to create a compelling narrative around the product. 4. Include customer reviews: Incorporate positive customer reviews within the product description to provide social proof and build trust. This can help potential buyers feel more confident in their decision to purchase. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Conduct keyword research to identify the terms customers are likely to use when searching for products in this category. By focusing on these optimization strategies, sellers can enhance their product descriptions and attract more customers to their listings in the "Popped" category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bag big27
bag big
big bag
large bag
bag large
bag size big
less peanut more10
more peanut
less peanut
expiration date9
expiration date
expiration date long
expiration date longer
expiration date reasonable
bag more7
more in bag
bag more
more bag
large portion size7
portion big
portion size large
portion large
portion size
portion size big
more popcorn6
more kettle corn
more kettle corn popcorn
more vanilla flavor5
more flavor
small bag5
bag small
large sized bag
small bag
small bag forever
small version bag

Analysis of Customer Expectations for the Popped Category: Based on the customer feedback, it is evident that there are three key expectations for the Popped category: bag size, peanut quantity, and expiration date. Let's delve into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Bag Size (27 mentions): Customers seem to prioritize larger bag sizes for popped snacks. This indicates a desire for more quantity, which could be driven by factors such as convenience, value for money, and sharing with others. To meet this expectation, sellers should consider offering larger bag options alongside their existing sizes. This could attract customers who prefer bulk purchases or those who want to share the snacks with friends and family. 2. Less Peanut More (10 mentions): The feedback suggests that customers want a higher ratio of popped snack to peanuts. This expectation could be driven by personal preferences, dietary restrictions, or a desire for a more balanced flavor profile. To address this, sellers should consider developing popped snacks with a reduced amount of peanuts or even peanut-free options. This would cater to a wider range of customers and potentially attract those who are allergic to peanuts or simply prefer a different nut or no nuts at all. 3. Expiration Date (9 mentions): Customers are concerned about the expiration date of popped snacks. This expectation is likely driven by a desire for freshness and quality assurance. To meet this expectation, sellers should prioritize clear and visible expiration date labeling on their packaging. Additionally, they should ensure that their supply chain and distribution processes are optimized to maintain product freshness and minimize the chances of selling expired snacks. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Bag Size: Sellers should prioritize developing larger bag options to cater to customers who prefer bulk purchases or sharing snacks. This could be highlighted in marketing campaigns, emphasizing the value for money and convenience of larger bags. 2. Less Peanut More: Consider developing popped snacks with reduced or no peanuts to cater to customers with dietary restrictions or different flavor preferences. Promote these options as suitable for a wider range of consumers, including those with peanut allergies or those seeking a different nut-based snack. 3. Expiration Date: Ensure clear and visible expiration date labeling on packaging to address customer concerns about freshness. Highlight quality assurance measures and emphasize the freshness of the product in marketing materials to build trust and confidence among consumers. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, sellers can better meet the needs of their target audience and potentially attract new customers to the Popped category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I am a Skinnypop salt and pepper fan, I thought I'd try something different. Too much coconut flavor and somewhat oily. Some bags have a bunch of old maids. I'll go back to Skinnypop.
I am really afraid to eat this popcorn since I do not know why bags were already open when I received the shipment. The above picture shows where popcorn left its imprint in the box. I feel a refund or a new, safe shipment is due.
Writer Girl
This 24 pack of popcorn came well packaged inside 2 boxes. It arrived in great shape! No crushed popcorn! Also, as you can see, it only has 3 ingredients! No hidden bad for you ingredients! Now, if you're expecting butter drenched movie popcorn, you'll probably be disappointed. This is just great, fresh tasting popcorn with sea salt and its delicious!!! 😋
Very goodJan. 2023
My daughter love it and bring it to her school
Best SnackDec. 2020
Great gluten free snack! Will admit that I am addicted. Perfect for that late night watching tv binge. Just enough in the bag to, with supposedly only 100 calories.
J. Marek
Popcorn and coconut do NOT go together. Yea, I knew it was popped in coconut oil, but there is such a thing as flavorless oil, which I thought for sure would have been used. It’s not returnable so now I’m stuck with a bunch of popcorn. Well, maybe the squirrels will eat it…
Smartfood White Cheddar Popcorn has been a favorite in this house for many years. I have purchased this same box several times in the past because I like the individual serving packages. This particular box of Smartfood, I sent as a gift. Ahh the smiles and enjoyment were plentiful! As always, the popcorn was fresh and delicious! It is a great value too! We have a snack area in the pantry where you can help yourself to a snack. I leave a small basket on the bottom shelf. This is always the first to go! Solid 5 stars!
Received an expired packet. Should this be even allowed. What if I fell horribly sick?
Frances Evans
Car show treat
No Name
Strong flavor of coconut oil. Wanted to have the healthier ingredients- but coconut oil flavor too overwhelming.

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