Porridge product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HiPP Dried Creamy Porridge, 160 GR
Original Unga Limited UNGA FAMILIA Pure Infant Weaning Porridge Mix
Early Foods Organic Sprouted Ragi Porridge Mix, 200 G
Kabrita Organic Goat Milk Porridge, Apple Cinnamon, 7 Oz (Pack of 6)
Kabrita Organic Goat Milk Porridge, Multigrain 7 Ounce (Pack of 6)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Porridge product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.09 out of 5 and a total of 64 reviews. This suggests that customers are generally happy with the product and find it to be of good quality. However, it's important to note that there may be some room for improvement as the rating is not a perfect 5. It may be helpful for the seller to analyze the reviews and identify any common issues or complaints that customers have mentioned. Addressing these concerns could help to further improve customer satisfaction and potentially lead to even more positive reviews. Overall, it seems that the Porridge product is performing well on Amazon and has a satisfied customer base. By continuing to monitor customer feedback and making improvements where necessary, the seller can continue to build a strong reputation and attract even more customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is infant, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this porridge product are infants, followed by daughters and sons. This suggests that the product may be marketed towards parents who are looking for a healthy and convenient breakfast option for their children. In terms of usage, the product is most commonly used for travel and camping, which suggests that it may be marketed towards families who are on-the-go and need a quick and easy meal option. However, it is unclear where the product is most commonly used, as two of the top three places to use the product are undefined. This could be an area for further research to better understand where customers are using the product and how it can be marketed to them. Overall, the customer profile for this product appears to be parents with young children who are looking for a healthy and convenient breakfast option that can be used while traveling or camping. To appeal to this demographic, the product could be marketed as a quick and easy solution for busy families who want to ensure their children are getting a nutritious breakfast, even when they are on-the-go. Additionally, further research could be conducted to better understand where customers are using the product and how it can be marketed to them in those specific locations.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are flavor, porridge. The most mentioned elements about flavor are hat(50.00%).
The top 5 positive reviews are flavor, puff, formula for, quality, porridge. The most mentioned elements about flavor are good(18.18%), rich(9.09%).
formula for18.18%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that flavor is the most important aspect for consumers when it comes to porridge. However, it is also the top con mentioned for both vacuum and tip products, which suggests that there may be some issues with the flavor of porridge products in general. Other cons mentioned include porridge consistency, undefined aspects, puffiness, formula quality, and overall product quality. On the positive side, flavor is also mentioned as a pro aspect, along with undefined positive aspects. To improve product development and selection in this category, it may be helpful to focus on improving the flavor and consistency of porridge products. Additionally, addressing any quality issues and ensuring that the product meets consumer expectations could also be beneficial. Conducting market research and gathering feedback from consumers could provide valuable insights into what changes or improvements could be made to porridge products to better meet consumer needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy porridge for various reasons. To conclude the buyer motivation for this category, it appears that customers are likely looking for a healthy and convenient breakfast option that provides nourishment and energy. When it comes to the top feature that influences customers' purchasing decisions, the product description plays a crucial role. A well-crafted product description can effectively communicate the unique selling points, benefits, and ingredients of the porridge. It should highlight the nutritional value, taste, and any special features that set it apart from competitors. Additionally, including customer testimonials or reviews in the product description can help build trust and credibility. Based on the given data, here are some suggestions for optimizing the Amazon listing for porridge: 1. Clear and concise title: Ensure that the product title clearly states the type of porridge, key ingredients, and any specific attributes that make it stand out. 2. High-quality images: Include appealing and high-resolution images that showcase the porridge's texture, ingredients, and serving suggestions. Visuals can greatly influence customers' purchasing decisions. 3. Detailed product description: Craft a compelling and informative product description that highlights the nutritional benefits, taste, and convenience of the porridge. Use persuasive language to engage potential buyers. 4. Key features and benefits: Clearly outline the unique features and benefits of the porridge, such as being gluten-free, organic, or having specific health benefits. This helps customers quickly understand why they should choose this product. 5. Customer reviews and ratings: Encourage satisfied customers to leave positive reviews and ratings. These testimonials can build trust and credibility, making the product more appealing to potential buyers. 6. Enhanced product content: Utilize Amazon's Enhanced Brand Content or A+ Content to provide additional information, such as recipe ideas, nutritional facts, or serving suggestions. This can enhance the overall shopping experience and increase customer engagement. By optimizing the Amazon listing based on these suggestions, you can effectively communicate the value of the porridge and attract more customers to make a purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
tasty ad puff formula2
tasty ad puff formula
expiration date1
expiration date
infant 6-12 month formula1
infant 6-12 month formula

Based on the limited information provided, it is difficult to fully analyze customer expectations for the porridge category. However, I can provide some general insights and suggestions for sellers in this category. Porridge is a popular breakfast food that can be made from a variety of grains, such as oats, rice, and quinoa. Customers who are interested in porridge may be looking for a healthy and filling breakfast option that can be customized to their taste preferences. They may also be interested in porridge that is easy to prepare and can be made quickly. To meet these expectations, sellers in the porridge category could focus on developing products that are made from high-quality, nutritious ingredients and offer a variety of flavors and toppings. They could also prioritize products that are easy to prepare, such as instant or microwaveable porridge. In terms of marketing promotion factors, sellers could highlight the health benefits of porridge, such as its high fiber content and ability to keep you full throughout the morning. They could also emphasize the versatility of porridge and how it can be customized to suit different tastes and dietary needs. Overall, sellers in the porridge category should prioritize product development that meets customer expectations for taste, nutrition, and convenience. They should also focus on marketing strategies that highlight the health benefits and versatility of porridge.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Had 1.5 weeks to use this product before it expired and did not use it because I already had another product that I had to use up first as it was already opened and there was a 1 month shelf life after opening. I basically wasted $10.
Baby loves it!Sept. 2020
My baby girl loves this!
PlainNov. 2019
We’re not on any dairy restrictions m, I just got a free sample. It is soooo plain, to the point of why did they bother saying it’s flavored. I’m not a believer in giving babies plain Jane food all the time. I had to add a bunch of cinnamon and apple sauce (because I didn’t feel like grating an apple) to get a little hint of flavor. Also do not follow the mixing instruments of 3 tablespoons to 100ml of water, that is a TON of porridge! Just mix a little at a time. I probably will not buy it because it’s expensive and I have to mix stuff in every time.
Elisha R.
My daughter is 19 months and we have been feeding her goat milk formula as it agrees with her digestive system. This porridge is an excellent compliment to our goat's milk regime. She is a strong child who seldom gets ill and has gained lean weight. Although she was born at 32 weeks, she has caught up to her counterparts who were full term.
I got this to try with my 7 month old. He LOVES food and tries to eat everything we eat. He has a dairy sensitivity which is why I love that this product is an option and available for me. I only wish Kabrita made infant 6-12 month formula to be purchased in the US for those with dairy sensitivities. I understand there are reasons they don’t have it but I would buy them over any whey, soy, rice based formula any day. Currently breastfeeding but when we have a babysitter, we use goat milk sense he can’t handle other formula’s we have tried. Again we love this porridge and if y’all ever make 6-12 month infant goat milk based formula available to purchase on amazon for US residents I will die happy.
Love this company and their products! Only reason for 4 start is because the porridge is a little bit stinky when mixing it. Otherwise my babies love this stuff and their toddler formula since he refuses cows and goats milk after weaning from breastmilk.
Tam Anderson
It was ok. My baby didn’t take to it and it had a weird smell to it. Probably just the goats milk. But I would not get this again, however we love the formula and that’s why we tried it but we will stick to the formula.
Kevin Wilson
Good qualityJul. 2021
I add half of a banana and mash it in chunks with a few scoops of this, and my baby loves it!
Nasty!!!Nov. 2021
I’m poor baby literally gaged!! She hated it wouldn’t eat it didn’t want it at all. It even smells horrible!! I tasted it despite the smell and yea… gross!!
An amazing product that is wholesome and a nice alternative to the gruel offered at your local supermarket. Unfortunately the price os outrageous and another attempt to gouge consumers looking for a nice alternative for babies.

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