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Portable & Handheld TVs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/06
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
1,844
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 1844 reviews on Amazon, but the average rating is not available (NaN). This could be due to a variety of reasons, such as a technical issue or a lack of consistent ratings across all reviews. Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are a significant number of reviews suggests that the product has been popular among customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of its strengths and weaknesses. Look for patterns in the feedback, such as common complaints or praise for specific features. Additionally, it may be worth considering other products in the same category to see if there are alternatives that have more consistent ratings or higher overall satisfaction among customers. Ultimately, the decision to purchase this product will depend on your individual needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is christmas, the most common location is kitchen, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Portable & Handheld TV product is most commonly used in the kitchen, car, and bathroom. Additionally, it appears that the product is often given as a gift and used for travel purposes. The top three users of the product are the wife, mother, and family, indicating that this product may be popular among families and individuals who prioritize convenience and portability. Given the popularity of the product in the kitchen, it may be useful to market the product as a way to catch up on news or entertainment while cooking or doing other kitchen tasks. Similarly, highlighting the product's portability and usefulness for travel could be an effective marketing strategy. To appeal to the gift-giving market, it may be helpful to emphasize the product's versatility and usefulness in a variety of settings. Additionally, offering customizable options or gift sets could make the product more appealing to those looking for a thoughtful and practical gift. Overall, the data suggests that the target customer for this product is likely someone who values convenience, portability, and versatility. By highlighting these features in marketing efforts, the product may be more appealing to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are remote, antenna, picture, sound, screen. The most mentioned elements about remote are small(3.35%), do not work(1.67%).
The top 5 positive reviews are picture, picture quality, sound, size, remote. The most mentioned elements about picture are good(23.13%), clear(7.92%).
Cons
remote12.92%
small3.35%
do not work1.67%
hard to use1.20%
cheap0.96%
bad0.72%
antenna8.37%
picture6.70%
sound6.22%
screen4.55%
Pros
picture36.25%
good23.13%
clear7.92%
sharp1.25%
bright0.83%
look good0.63%
picture quality16.04%
sound7.29%
size6.04%
remote5.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con of portable and handheld TVs is their remote control, which is mentioned in both the top 1 and top 5 cons. Additionally, issues with picture and sound quality are also mentioned frequently. On the positive side, the picture quality is the most commonly mentioned pro aspect. To improve product development and selection, manufacturers should focus on improving the remote control functionality and addressing issues with picture and sound quality. Additionally, they could consider adding features such as built-in antennas to improve reception and screen size options to cater to different user preferences. Overall, the sentiment analysis suggests that while there are some drawbacks to portable and handheld TVs, the picture quality is a significant selling point. By addressing the cons and building on the pros, manufacturers can create a more appealing product for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others3
12v option1
come with 2 battery1
conservatively run off of emergency power bank1
good1

Based on the data provided, it seems that customers primarily buy portable and handheld TVs due to the product description. This suggests that customers are highly influenced by the information provided about the product, such as its features, specifications, and benefits. A well-written and detailed product description can effectively communicate the value and functionality of the TV, which helps customers make informed purchasing decisions. Some reasons why the product description is the top feature could be: 1. Clarity: A clear and concise product description helps customers understand what they can expect from the TV, including its size, resolution, connectivity options, and any additional features. 2. Differentiation: A well-crafted product description can highlight unique selling points, such as advanced technology, durability, or special features that set the TV apart from competitors. 3. Trustworthiness: A detailed product description instills confidence in customers, as it demonstrates that the seller has taken the time to provide accurate and comprehensive information about the product. Based on this information, here are some suggestions for Amazon listing optimization: 1. Focus on the product description: Ensure that the product description is well-written, informative, and highlights the key features and benefits of the portable and handheld TV. Use bullet points, headings, and concise language to make it easy for customers to scan and understand the information. 2. Include high-quality images: Supplement the product description with high-resolution images that showcase the TV from different angles, displaying its design, ports, and screen quality. This visual representation can enhance the customer's understanding and desire to purchase. 3. Customer reviews and ratings: Encourage customers to leave reviews and ratings for the product. Positive reviews can further validate the claims made in the product description and build trust among potential buyers. 4. Competitive pricing: While price was mentioned as a factor, it seems to be less influential compared to the product description. However, it's still important to ensure that the price is competitive within the market to attract potential customers. By optimizing the product description, using high-quality images, leveraging customer reviews, and maintaining competitive pricing, sellers can enhance the appeal of their portable and handheld TVs on Amazon and increase the likelihood of customer purchases.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
battery last longer5
battery last longer
battery life longer
battery last long
carry case4
carry case
carrying case
case carry
last long3
last long
louder-3
louder
good sound quality2
sound quality good
improvement2
improvement
improve
battery life 5x good2
battery life good
hdmi input2
hdmi port
micro hdmi input
speaker on side2
speaker in front
turn up louder2
sound louder
volume louder

Based on the customer feedback, it is clear that the most important expectation for Portable & Handheld TVs is a longer battery life. This was mentioned five times, indicating that customers are looking for a product that can last for extended periods without needing to be recharged. This is likely due to the fact that these TVs are often used on-the-go, and customers want to be able to use them for extended periods without worrying about running out of battery. The second most common expectation is for a carry case, which was mentioned four times. This suggests that customers are looking for a product that is easy to transport and store when not in use. A carry case would provide a convenient way to protect the TV and keep it organized when not in use. Finally, one customer mentioned that the antenna could be better. While this was only mentioned once, it is still an important consideration for sellers. Customers expect a clear and reliable signal, and a poor antenna can lead to frustration and dissatisfaction. Based on these expectations, sellers should prioritize product development efforts on improving battery life and providing a carry case. These are the two most important factors for customers, and addressing them will likely lead to increased sales and customer satisfaction. Additionally, sellers should ensure that the antenna is of high quality to avoid any potential issues with signal strength. In terms of marketing promotion factors, sellers should focus on highlighting the improved battery life and the convenience of a carry case. These are the two most important factors for customers, and emphasizing them in marketing materials will help to attract potential buyers. Additionally, sellers should highlight the quality of the antenna to reassure customers that they will receive a clear and reliable signal.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

C Johnson
Purchased
Tyler tvMar. 2021
Battery play time is too short. Picture quality is poor Power cord is too short
sinchtwo
Purchased
We wanted a small tv that we could use anywhere and this fit the bill!
I do not use the battery or remote control as this TV, located in a bathroom, is a "slave" connection to a cable-operated TV located elsewhere. The size is perfect but color is not good ~ faded out and not at all sharp. Have searched for small flat-screen TV for years and this does fit my parameters but I will keep looking.
Deb
Purchased
I have this on my workstation and stream my favorite networks while performing mundane, repetitive tasks. It makes it all better!
Rac C.
Purchased
Bought for watching local news during power outage. Picture and reception are fine.
Colleen
Purchased
Ok tiny tvJul. 2021
This is a small tv, I plan to use it for hurricane emergencies. The color is kinda off but overall a good battery powered tv.
Low qualitySept. 2022
Poor build quality Antenna does not connect No answer from seller
Five StarsAug. 2017
great product, amazing value

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