Portable Systems product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Carpool Karaoke The Mic 2.0 2021 Version, Wireless Bluetooth Karaoke Microphone with Voice Changing Effects and Duet Options, Gold
Singing Machine SML385UP Bluetooth Karaoke System with LED Disco Lights, CD+G, USB, and Microphone, Rose Gold/Frosted Pink [Amazon Exclusive]
JYX Karaoke Machine with Two Wireless Microphones, Portable Bluetooth Speaker with Bass/Treble Adjustment, PA System with Remote Control, LED Lights,Supports TF Card/USB, AUX IN, FM, REC,TWS for Party
MASINGO 2023 NEW Bluetooth Karaoke Machine for Adults and Kids with 1 Wireless Karaoke Microphone and 1 Wired Mic - PA Portable Speaker System with LED Party Lights - Best Birthday Gift - Burletta C10
JYX Karaoke Machine with 2 UHF Wireless Microphones, Bluetooth Speaker with Bass/Treble and LED Light, Studio Subwoofer Support TWS, AUX in, FM, Supply for Party/Meeting/Wedding - Brown

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Portable Systems category on Amazon has a high level of customer satisfaction. With an average rating of 4.32 out of 5 and a total of 7435 reviews, it's clear that many customers are happy with their purchases in this category. If you're considering purchasing a portable system on Amazon, it's important to read through the reviews carefully to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. This can help you make an informed decision about whether or not a particular portable system is right for you. Overall, it seems that the Portable Systems category on Amazon is a good place to start your search for a high-quality, reliable portable system. Just be sure to do your research and read through the reviews carefully before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target audience for this Portable System product is families with children, particularly those with daughters. The high number of mentions for "kid" and "daughter" suggests that parents are likely purchasing this product for their children. Additionally, the fact that "gift give" is one of the top usage categories indicates that this product may be popular for birthdays or other special occasions. The top three places to use the product are in the car, at home, and in the classroom. This suggests that the product is versatile and can be used in a variety of settings. However, the fact that the car is the most popular location may indicate that parents are looking for ways to keep their children entertained during long car rides. Finally, the fact that "sing" is one of the top usage categories suggests that this product may have some sort of musical component. This could be a selling point for parents who want to encourage their children's creativity and love of music. Based on this analysis, it seems that the ideal customer profile for this Portable System product is a parent with young children, particularly daughters, who are looking for a versatile and entertaining product that can be used in a variety of settings. To appeal to this audience, the product should emphasize its musical capabilities and its ability to keep children entertained during long car rides. Additionally, marketing efforts should focus on the product's suitability as a gift for special occasions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are microphone, sound, mic, sound quality, volume. The most mentioned elements about microphone are do not work(4.17%), die after the first day(2.04%).
The top 5 positive reviews are sound quality, sound, light, microphone, speaker. The most mentioned elements about sound quality are good(17.95%), satisfactory(0.29%).
Musical Instruments > DJ, Electronic Music & Karaoke > Karaoke Equipment > Systems > Portable Systems
do not work4.17%
die after the first day2.04%
break after 3 month1.28%
not loud1.11%
sound quality6.64%
sound quality19.61%
is not bad0.22%
vary loud0.22%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of portable systems is the microphone, followed by sound quality, sound, volume, and speaker. On the other hand, the most commonly mentioned positive aspect is sound quality. This suggests that consumers place a high value on the audio performance of portable systems, but are often disappointed with the quality of the microphone and other sound-related features. Therefore, product developers should focus on improving the microphone and sound quality of their portable systems to meet the needs and expectations of consumers. In terms of product selection, consumers should prioritize portable systems that have high-quality microphones and sound performance. They should also consider other features such as volume control, speaker quality, and light quality when making their purchasing decisions. Overall, the sentiment analysis suggests that portable systems have a lot of potential for improvement in terms of their microphone and sound quality. By addressing these issues, product developers can create more satisfying products that meet the needs and expectations of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
160w speaker1
battery powered1

Based on the data provided, it seems that customers are primarily motivated to buy portable systems based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and specifications. There are several reasons why product description is the top feature for buyers in this category. First, portable systems are often complex products with many different features and capabilities. Customers want to know exactly what they are getting before they make a purchase. Second, portable systems are often used in a variety of different settings, so customers want to make sure that the product they choose will meet their specific needs. Finally, portable systems can be expensive, so customers want to make sure that they are making a wise investment. To optimize an Amazon listing for a portable system, it is important to focus on creating a detailed and informative product description. This should include information about the product's features, benefits, and specifications, as well as any relevant images or videos. It is also important to highlight any unique selling points or competitive advantages that the product may have. Additionally, pricing should be competitive and clearly displayed, and any advertising should focus on the product's key features and benefits.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
turn up louder15
volume louder
speaker louder
louder in volume
louder speaker
louder volume
good microphone11
good mic
mic good quality
mics good
good microphone
good sound quality11
sound quality good
good quality sound
good sound quality
sound good quality
louder in9
2 microphone6
two microphone
2 microphone
2nd microphone
connect two microphone
audio louder6
music play louder
louder on music
microphone louder
speaker louder
turn microphone louder
4 last5
wireless mics5
wireless mics
blue tooth or wireless mics use
wireless mic

Based on the customer feedback, it is clear that the most important expectation for Portable Systems is the ability to produce loud sound. This is evident from the high number of mentions of "louder" and "turn up louder". Customers are looking for a system that can produce high-quality sound at a high volume, which is likely due to the fact that these systems are often used in outdoor or large group settings. Another important expectation is the quality of the microphone. Customers want a system that can capture clear and crisp audio, which is essential for events such as speeches, presentations, and performances. This is reflected in the high number of mentions of "good microphone". Based on these expectations, sellers should prioritize product development that focuses on improving the sound quality and volume capabilities of their Portable Systems. This could include investing in high-quality speakers and amplifiers, as well as incorporating advanced audio processing technologies to enhance the overall sound quality. In terms of marketing promotion factors, sellers should focus on highlighting the loudness and microphone quality of their Portable Systems in their advertising and product descriptions. They could also consider offering demos or samples to potential customers to showcase the capabilities of their systems. Overall, by prioritizing product development and marketing efforts that align with customer expectations, sellers can better meet the needs of their target audience and increase the likelihood of customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I assumed since this came with no instructions it would be easy to use. There are some YouTube videos that I found to get started. However, I'm still not quite there. I have been able to connect the mic to the radio using identical unused radio stations. I was surprised that that microphone only works through the radio and does not have a speaker of its own. I downloaded an app for karaoke, but have not been able to figure out how to connect the microphone to the app. I feel like I'm halfway there and have spent some time on it getting it this far. I like that it is small and can be brought on car rides. My 12 year old niece is excited to use it with sleepovers. The sound effects/voice changes are fun. I was able to figure out what they were thanks to another reviewer.
Yongfeng Gao
Already regret the purchase after one use. First problem is that the mic volume is too low, even with the volume turned to maximum we can only barely hear the singing sound. Second problem is that the connection seems bad and always has static noise. After some experimentation, I've noticed only when we moved the mic to very close to the car infotainment system then the static noise disappears.
Nicole Foust
Did not come with reusable carrying case, Micro USB charging cable , & Extra-long AUX cord. I received a used/returned product and can’t even use it.
Doesn't workDec. 2022
This would have been awesome if it had worked. Charged it, turned it on it lit up wouldn't connect to anything and now won't turn off at all so now I get to wait til the battery dies so I can box it up and return it. Waste of time and money. Find something better if you can unless you enjoy disappointment in a box.
Teresa diaz
Kids opened Christmas morning 5 hours later the device never charged or turned on I have very upset kids Merry freaking Christmas
Sandra L.
Gave it to my granddaughter
2021Oct. 2021
I feel so old because I remember when you had to have a little tv with a corded mic in order to do karaoke, nowadays all you need is this mic and everything else falls into place, it also saves so much room versus carrying around that big box that we used to have.
This was a fun device to have while it still worked. It is a great way to have your own karaoke in the car. For the most part, it is easy to use but I am not very happy with the fact it died pretty quickly. First thing I will say is that the quality of the cable and accessories is terrible. They broke or burned out in the first few uses. It looks similar to other cables but the plug broke off after only a few uses. I was able to get the piece out of the microphone but it did not matter after awhile as the microphone pretty much burned out. It no longer turns on after the battery died out. One thing to note about this is that you should NOT leave this in the sun in your car. Keep this in your trunk at least to keep it from the heat. This does not do well in hot temperatures. It does pick up the sound of my voice pretty well and the controls are fairly easy to follow. My niece and nephews love having this in the car during road trips as they love to sing. They were disappointed when the device burned out. They only had it for a little bit. The light ups and such made it fun to have but can be distracting when you are driving at night. The device is light so you do not have to worry about it being heavy for the kids. Overall this was a good device to have at the beginning but the fact that all the quality of the cables and the device itself is junk would make me say avoid this.
Such a fun little toy to bring on our road trip! The kids loved to take turns to sing along, and I loved that I could control the volume from the front car counsel! The bluetooth easily synced and it lasted for several usages. We used it for about an hour at a time and it was a great break from their ipads to have a fun experience together. I'm sure the kids made positive memories.
I bought this as a Christmas gift, and I can’t return it. It doesn’t work!

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