Portfolios product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question has a total of 1117 reviews on Amazon, but the average rating is not available (NaN). The product is categorized as a portfolio. Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are over 1000 reviews suggests that the product has been popular and has generated a significant amount of interest from customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the feedback, both positive and negative, to help you make an informed decision. Additionally, it may be worth considering other products in the same category to see if there are alternatives that have more consistent ratings and higher levels of customer satisfaction. Ultimately, the decision to purchase this product will depend on your individual needs and preferences, as well as the information you are able to gather about its performance and customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is holiday, the most common location is car, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are the daughter, followed by the kid and the mother. This suggests that the product appeals to a wide range of age groups within the family, with a particular emphasis on the younger generation. In terms of usage locations, the product is commonly used in the house, car, and college. This indicates that it is versatile and can be utilized in various settings, making it suitable for everyday use as well as for students. The top two uses of the product are for travel and as a gift. This implies that the product is portable and convenient for on-the-go use, while also being a popular choice for gifting occasions. This versatility makes it an attractive option for customers. Based on this analysis, the customer profile for this product can be described as a family-oriented individual who values practicality and convenience. They are likely to be someone who wants a product that can be used by different family members, both at home and on the go. They may also be interested in purchasing the product as a gift for others. To cater to this customer profile, it would be beneficial to emphasize the product's family-friendly features, such as its durability and ease of use. Marketing efforts could focus on highlighting how the product can enhance family experiences, whether it's during travel or in everyday situations. Additionally, offering customizable options or special packaging for gifting purposes could further attract this customer segment. Overall, understanding the user preferences, usage locations, and primary uses of the product allows for targeted marketing strategies and product improvements that align with the needs and desires of the identified customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are page, portfolio, sleeve, zipper, cover. The most mentioned elements about page are flimsy(2.48%), come out wrinkle(1.65%).
The top 5 positive reviews are bag, size, portfolio, zipper, cover. The most mentioned elements about bag are good quality(2.21%), solid(1.85%).
come out wrinkle1.65%
do not lay flat0.83%
good quality2.21%
nice size0.74%
can fit any and everything0.37%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Portfolios is "page" at 9.92%. Additionally, the top 5 cons mentioned are "page, portfolio, sleeve, zipper, and cover." On the other hand, the top pro aspect mentioned most is "bag" at 11.81%. From this information, we can conclude that the main drawbacks of portfolios are related to their pages, overall design, and functionality. The specific cons mentioned include issues with the pages, portfolio itself, sleeve, zipper, and cover. These cons might indicate problems with the quality, durability, or usability of the portfolios. On the positive side, the most mentioned pro aspect is the "bag." This suggests that the inclusion of a bag or carrying case with the portfolio is appreciated by users. It could be seen as a convenient feature that adds value to the product. Based on these findings, there are a few suggestions for product development and selection. Firstly, manufacturers should focus on improving the quality and functionality of the pages in portfolios, as this seems to be a significant concern for users. Additionally, attention should be given to the overall design and construction of the portfolio, including the sleeve, zipper, and cover, to ensure they meet users' expectations. Furthermore, since the inclusion of a bag is seen as a positive aspect, manufacturers could consider offering portfolios that come with a high-quality bag or carrying case. This could enhance the perceived value of the product and provide users with a convenient way to transport and protect their portfolios. Overall, by addressing the cons related to pages and improving the overall design, while capitalizing on the positive aspect of including a bag, manufacturers can develop portfolios that better meet the needs and expectations of users in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy products in the Portfolios category due to the product description. This indicates that customers highly value detailed and informative descriptions that help them understand the features and benefits of the product. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a well-written product description can provide customers with a clear understanding of what they can expect from the product, its functionality, and its unique selling points. It helps them make an informed decision and ensures that the product meets their specific needs. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are a few suggestions: 1. Highlight key features: Ensure that the product description highlights the most important features and benefits of the portfolio. This will help customers quickly identify if the product aligns with their requirements. 2. Use descriptive language: Use engaging and descriptive language to create a compelling product description. This can help customers visualize how the portfolio will enhance their professional image or organization. 3. Provide detailed specifications: Include specific details about the portfolio's size, material, compartments, and any additional features. This will give customers a comprehensive understanding of the product's capabilities. 4. Use customer reviews: Incorporate positive customer reviews that mention the product description. This can further reinforce the importance of a well-written description and build trust among potential buyers. Remember, while price and recommendations from friends are also important factors, the data suggests that the product description plays a significant role in motivating customers to make a purchase in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
heavy cardboard3
stiff cardboard
sturdy cardboard
last long3
last long
more rigidity3
more rigid
big size
cover sturdy2
cover sturdy
sturdy cover
heavier sturdier2
large size2
big size
page sturdy2
page rigid
page seem strong
petite size2
small size

Analysis of Customer Expectations for Portfolios: Based on the provided information, it is clear that customers have three main expectations for portfolios: heavy cardboard, long-lasting durability, and increased rigidity. These expectations can be seen as crucial factors that customers consider when evaluating and purchasing portfolios. Let's delve deeper into each expectation: 1. Heavy Cardboard (mentioned 3 times): Customers value portfolios made from heavy cardboard, as it provides a sense of sturdiness and quality. This expectation suggests that sellers should prioritize using thick and durable cardboard materials in their portfolio designs. By meeting this expectation, sellers can instill confidence in customers regarding the product's ability to protect and store important documents effectively. 2. Last Long (mentioned 3 times): The expectation for longevity indicates that customers want portfolios that can withstand regular use over an extended period. To meet this expectation, sellers should focus on product development by using high-quality materials, reinforced stitching, and durable components. By ensuring the longevity of their portfolios, sellers can build trust with customers and establish a reputation for producing reliable products. 3. More Rigidity (mentioned 3 times): Customers desire portfolios with increased rigidity, which suggests they want a product that maintains its shape and structure even when filled with documents. To address this expectation, sellers should consider incorporating features like reinforced corners, rigid backings, or additional support mechanisms. By enhancing the rigidity of their portfolios, sellers can provide customers with a professional and organized solution for document storage. Suggestions for Product Development Prioritization and Marketing Promotion Factors: 1. Material Selection: Given the emphasis on heavy cardboard, sellers should prioritize sourcing and using thick, high-quality cardboard materials. Additionally, exploring alternative materials that offer both durability and rigidity, such as synthetic fibers or composite materials, could be beneficial. 2. Reinforced Construction: Investing in reinforced stitching, reinforced corners, and sturdy bindings can significantly enhance the longevity and rigidity of portfolios. Sellers should prioritize these construction elements during product development to meet customer expectations. 3. Design Innovation: Consider incorporating innovative design features that improve the overall functionality and user experience of the portfolio. This could include features like expandable pockets, secure closures, or customizable sections for different document types. 4. Marketing Messaging: When promoting portfolios, sellers should emphasize the heavy cardboard construction, long-lasting durability, and increased rigidity as key selling points. Highlighting these features in marketing materials, product descriptions, and customer testimonials can help attract potential buyers who prioritize these expectations. 5. Customer Education: Educating customers about the benefits of heavy cardboard, long-lasting durability, and increased rigidity can be valuable. Sellers can create informative content, such as blog posts or videos, that explain why these features are important and how they enhance the overall value of the portfolio. By aligning their product development efforts with customer expectations and effectively promoting these features, sellers can differentiate themselves in the market and attract customers who prioritize heavy cardboard, long-lasting durability, and increased rigidity in their portfolios.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great quality really it is
zipper brokeMar. 2022
pretty good but the zipper isn't strong enough
Bought this portfolio for my son for college based on the good reviews. He only had to carry the portfolio to class twice a week and after 2 weeks of use, both the top handle and shoulder strap broke.
I use it to hold several visual aids and as of right now, it's been working well. I hope I lasts long.
June Cannon
Purchased to carry sew steady table to and from retreats. Carrying case is large enough to also carry cutting mats, rulers and wool pressing mat easily.
It is large and it can hold large art works. it is soft as it protects the art work.
Debra Mckay
Pretty goodFeb. 2022
I needed something big enough for diamond painting canvases, both done and ones waiting to be done. This works really well. I really like it
I'm using this as storage for 50 years of drawings to keep them safe. I did put the drawings between boards to keep them flat, as the bag is rather floppy, but a preferred that as it is flexible to hold several pieces. We will see how it hold up over the years. So far so good!
High quality.Aug. 2019
Perfect for transporting pictures from place to place.
I purchased this bag to hold childhood art projects, I know I’ll want them some day but right now I don’t want them taking too much space. Size is excellent, seems sturdy enough. Happy for now!

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