Poster Frames product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
ArtToFrames 22x32 inch Gray Oak - Barnwood Picture Frame, 2WOM76808-973-22x32
Benjia 11x14 11x17 11x16 Poster Frame, Magnetic Light Wood Wooden Frame Frames Hanger for Photo Picture Canvas Artwork Wall Hanging (11", Walnut)
Americanflat 22x28 Poster Frame in Mahogany - Composite Wood with Polished Plexiglass - Horizontal and Vertical Formats for Wall with Included Hanging Hardware
FALAMON Magnetic Poster Hanger Frame, 32x24 32x48 32x40 Teak Wood Magnet Poster Frame for Posters, Prints, Photos, Pictures, Maps, Scrolls, and Canvas Artwork(Black, 32")
MCS Gallery Foundation Poster Frame, Brass, 16 x 20 in

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Poster Frames product in the Amazon BSR category has a high level of customer satisfaction. With an average rating of 4.5 out of 5 and a total of 16,481 reviews, it suggests that customers are generally happy with the product. However, it's important to note that there may be some outliers in the reviews, and it's always a good idea to read through a variety of reviews before making a purchase decision. Additionally, it's worth considering the price point of the product and comparing it to similar products in the category to ensure that it's a good value for the money. Overall, if you're in the market for a poster frame, this product seems to be a solid choice based on the high level of customer satisfaction. Just be sure to do your research and read through reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is christmas, the most common location is wall, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the most commonly mentioned users of the Poster Frames product are sons, followed by daughters and husbands. This suggests that the product may be popular among parents who are looking to decorate their children's rooms or give them as gifts. In terms of usage, the most common places to use the product are on walls, followed by rooms and offices. This indicates that the product is versatile and can be used in a variety of settings. The top two uses of the product are as gifts and for hanging posters. This suggests that customers may be looking for a way to display posters or artwork in a more professional or polished way, or they may be looking for a unique gift idea. Based on this data, it seems that the customer profile for this product may be parents who are looking to decorate their children's rooms or give them as gifts. They may be interested in a product that is versatile and can be used in a variety of settings, and they may be looking for a way to display posters or artwork in a more professional or polished way. To appeal to this customer profile, the company could consider marketing the product as a versatile and stylish way to display posters and artwork, and highlight its use as a gift. They could also consider targeting parents specifically in their marketing efforts, perhaps by partnering with parenting blogs or social media influencers who cater to this demographic.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are frame, plexiglas, corner, plastic, glass. The most mentioned elements about frame are flimsy(4.42%), cheap(3.04%).
The top 5 positive reviews are frame, frame look, quality, magnet, look. The most mentioned elements about frame are good(10.93%), good quality(10.30%).
Home & Kitchen > Home Décor > Photo Albums, Frames & Accessories > Picture Frames > Poster Frames
cheap plastic2.33%
good quality10.30%
look appealing1.36%
frame look7.97%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant con aspect of poster frames is the frame itself, which is mentioned in both the top 1 con and pro aspects. The top 5 cons of poster frames include frame, plexiglas, corner, plastic, and glass, while the top 5 cons of the tip are frame, frame look, quality, magnet, and look. Overall, the sentiment analysis suggests that there are both positive and negative aspects to poster frames. While the frame is mentioned as both a pro and con, it appears that the quality and look of the frame are areas for improvement. Additionally, the use of plexiglas, plastic, and glass may be contributing to negative reviews. To improve product development and selection, it may be beneficial to focus on improving the quality and look of the frame. Additionally, exploring alternative materials to plexiglas, plastic, and glass may help to address some of the negative feedback. Finally, it may be helpful to conduct further research to understand what specific features customers are looking for in a poster frame to better meet their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
big enough for my poster print1
damaged merchandise1

Based on the data above, it seems that customers are primarily motivated to buy poster frames based on price and product description. The fact that price is mentioned in almost half of the responses suggests that customers are looking for a good deal when it comes to purchasing a poster frame. However, the fact that product description is mentioned almost as frequently suggests that customers are also looking for a frame that meets their specific needs and preferences. There are several reasons why product description may be the top feature for customers when it comes to purchasing a poster frame. For one, customers may be looking for a frame that is the right size and style for their specific poster. Additionally, customers may be looking for frames that are made from high-quality materials and are easy to install. By providing detailed and accurate product descriptions, sellers can help customers make informed purchasing decisions and increase the likelihood of a sale. Based on this data, there are several suggestions for optimizing Amazon listings for poster frames. First, sellers should focus on providing detailed and accurate product descriptions that highlight the features and benefits of their frames. This can help customers make informed purchasing decisions and increase the likelihood of a sale. Additionally, sellers should consider offering competitive pricing to attract price-sensitive customers. Finally, sellers should consider using advertising and promotions to attract customers who may be interested in purchasing a poster frame but are not actively searching for one.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
decent quality33
good quality
high quality
decent quality
good in quality
real glass
option of glass
use glass
good frame12
good frame
good quality frame
nicer frame
decent quality frame
frame good quality
price cheap
frame same
large frame
glass cover6
cover glass
clear covering glass
cover not glass make of plastic
cover part glass
glass cover
heavier sturdier6
more sturdy
good packaging5
good packaging
packaging good

Based on the customer expectations mentioned, it is clear that the most important factor for customers when it comes to poster frames is decent quality. This suggests that customers are looking for frames that are durable and will last a long time. Additionally, the fact that glass is mentioned frequently suggests that customers are looking for frames that have a clear, high-quality glass that will not distort the image inside. The mention of "good" also suggests that customers are looking for frames that are aesthetically pleasing and will enhance the look of the poster inside. This could include frames that come in a variety of colors or finishes, or frames that have unique design elements that make them stand out. Based on these customer expectations, sellers should prioritize product development that focuses on creating high-quality frames with clear, distortion-free glass. Additionally, they should consider developing frames that come in a variety of colors and finishes to appeal to customers who are looking for frames that will enhance the look of their posters. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their frames and the clarity of the glass. They should also emphasize the variety of colors and finishes available, as well as any unique design elements that make their frames stand out. By doing so, they can appeal to customers who are looking for high-quality, aesthetically pleasing frames that will enhance the look of their posters.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Good valueJul. 2022
Good value for the money
As describedMay 2022
Matt D
Cheap ProductDec. 2022
This frame is uber cheap. The back wasn't cut properly, so it literally does not fit. I could not get the back - back onto the frame without smooshing some of the side tabs that hold it in place. The glass, if that is what it actually is, is scratched. The corners have gaps. I'm so incredibly disappointed with this purchase and will be returning.
Light Weight, Perfect for Poster Size Prints
aladin gabrel
I regret to have bought it , the quality is very very bad . it looks very cheap .
The wood/framce is too flexible. The frame is being bowed and distorted with gravity, after 2 weeks of usage.
Used this frame for an 80 dollar print and it looks and feels great. It was super simple to put my art print in the frame. The only two things I would say negatively about it is that it was easy to get little dust and debris in the frame while putting my print in but that is most likely unavoidable. The only thing I would actually want them to change is an easier way to put the hanging cord on the back of it. It was a real pain trying to make it even. Would still recommend this though.
Violeta R.
Love it!Jan. 2023
It fit my 24x18 puzzle perfectly! I loved the texture of the frame and really liked the color more in person. It's not too heavy either and I really appreciate that it already had some sort of hooks to make it easier to mount on with screws. I really appreciated the packages in came in so it wasn't easily damaged.
Nicole Bruno
10/10Apr. 2020
I got this for a puzzle my boyfriend and I completed. It’s absolutely perfect and lightweight. I intend on possibly spray painting it to gold in the future. Good product great price!
Nick bell
Not NiceMar. 2021
Pressboard with contact paper wood grain stuck on. Very cheap looking

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