Posters & Prints product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Artmag Magneitc Poster Hanger Frame, 34x22 34x23 34x48 Light Wood Wooden Magnet Canvas Artwork Print Dowel Poster Hangers Frames Hanging Kit (Grey, 34")
Benjia Magnetic Poster Hanger, 18x24 18x12 18x24 Poster Frame Wood Wooden Magnet Print Posters Dowel Scroll Hanger Hangers Hanging Kit for Walls Map Canvas Artwork (Walnut, 18")
Katie Doodle Rose Gold 22nd Birthday Decorations Anniversary Party Supplies Card Gifts for 22 Year Old Women Her - Includes 8x10 Back in 2001 Print [Unframed], Rose Gold
FALAMON Magnetic Poster Hanger Frame, 28x22 28x40 28x30 Teak Wood Magnet Poster Frame for Posters, Prints, Photos, Pictures, Maps, Scrolls, and Canvas Artwork(Black, 28")
BeneathYourFeet Door Mat (36"x24",Black) Durable Welcome Mat Low Profile Floor Mat Front Doormat Indoor Outdoor Door Rug Non Slip Rugs for Entryway, Patio, High Traffic Areas

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Posters & Prints category on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 8613 reviews, it suggests that customers are generally happy with their purchases in this category. As an AI language model, I would advise potential customers to read through the reviews carefully before making a purchase. While the overall rating is high, it's important to consider individual experiences and feedback from other customers. Additionally, it's always a good idea to research the seller and product thoroughly before making a purchase to ensure that you are getting a quality product and a good deal.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is birthday, the most common location is wall, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a poster or print that is commonly given as a gift, particularly for birthdays. The top three users mentioned are mother, daughter, and wife, which suggests that the product may be marketed towards women or those who are looking for gifts for women in their lives. The top three places to use the product are on a wall, in an office, and on a table, which suggests that the product may be versatile and suitable for a variety of settings. Overall, the data suggests that the customer profile for this product is likely someone who is looking for a gift for a female family member or friend, and who values versatility in terms of where the product can be used. Based on this analysis, some suggestions for the customer profile could include targeting women who are looking for gifts for their mothers, daughters, or wives, as well as individuals who are looking for a versatile and visually appealing product to decorate their homes or offices. Additionally, marketing efforts could focus on the product's suitability for a variety of settings, such as on a wall, in an office, or on a table.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, quality, print, product, size. The most mentioned elements about mat are slim(2.64%), bad quality(1.81%).
The top 5 positive reviews are magnet, quality, color, print quality, print. The most mentioned elements about magnet are solid(12.48%), good(1.20%).
bad quality1.81%
overwhelming odor0.66%
cheaply make0.33%
strong enough0.91%
easy to set up0.68%
keep secure well0.57%
print quality3.65%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the category of Posters & Prints has both positive and negative aspects. The top pro aspect mentioned most is the magnet, which suggests that customers appreciate the convenience of being able to easily display their posters and prints. On the other hand, the top con aspect mentioned most is the mat, which suggests that customers may have issues with the quality or size of the mat that comes with the product. Other cons mentioned include quality, print, product, and size, which could indicate that customers are looking for higher quality materials, better printing, and more options in terms of product selection and size. The fact that the top con and pro aspects are related to different features of the product suggests that there is room for improvement in multiple areas. To improve the product, manufacturers could focus on improving the quality of the mat and other materials used in the product, as well as offering more options in terms of product selection and size. Additionally, they could work on improving the printing quality to ensure that customers are satisfied with the final product. Overall, it is clear that there are both positive and negative aspects to the Posters & Prints category, and manufacturers should focus on addressing the cons while continuing to offer the pros that customers appreciate. By doing so, they can create a product that meets the needs and expectations of their customers and stands out in a competitive market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
look good2
textured write1
2mm thickness1

Based on the data provided, it seems that customers are primarily motivated to buy posters and prints based on the product description. This suggests that customers are looking for detailed information about the product, such as its size, materials, and design. Price is also a significant factor, indicating that customers are looking for affordable options. Advertising attraction is less important, suggesting that customers are not swayed by flashy marketing campaigns. To optimize Amazon listings for posters and prints, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features of their products. This could include information about the size, materials, and design of the poster or print, as well as any special features or benefits. Sellers should also consider offering competitive pricing to attract price-conscious customers. Finally, while advertising attraction may not be the most important factor, sellers should still invest in high-quality product images and clear, compelling copy to help their products stand out from the competition.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size13
big size
large size
poster frame
price cheap
decent quality5
good quality
high quality
magnetic part strong5
magnet strong
more weighty
weight heavier
last long4
last long

Analysis of Customer Expectations for Posters & Prints: Based on the provided mentions, it seems that customers have specific expectations related to frames, big poster sizes, and edges when it comes to the Posters & Prints category. Let's delve deeper into these expectations and provide suggestions for product development prioritization and marketing promotion factors. 1. Frames (8 mentions): Customers value the option to purchase posters and prints that come with frames. This indicates a preference for ready-to-hang products that are easy to display. Sellers should consider offering a variety of frame options, such as different materials, colors, and styles, to cater to diverse customer preferences. Additionally, providing clear and detailed information about the frames, including their quality and durability, can help customers make informed decisions. 2. Big Poster Size (1 mention): While only mentioned once, the desire for big poster sizes suggests that some customers are looking for larger prints to make a bold statement or fill larger spaces. Sellers should consider offering a range of sizes, including larger options, to cater to customers who want to create impactful visual displays. Marketing efforts can highlight the availability of big poster sizes to attract customers seeking larger prints. 3. Edges (1 mention): The mention of edges indicates that customers pay attention to the finishing details of posters and prints. Sellers should prioritize ensuring that the edges of their products are well-finished and visually appealing. This could involve using techniques like clean-cut edges, decorative borders, or even framed edges to enhance the overall aesthetic appeal. Emphasizing the quality and attention to detail in the product descriptions and marketing materials can help attract customers who value well-finished edges. Suggestions for Product Development Prioritization: 1. Offer a variety of frame options: Prioritize developing a range of frame options to cater to different customer preferences. This could include frames made of various materials (wood, metal, plastic), different colors, and diverse styles (modern, vintage, minimalist). 2. Expand size options: Consider expanding the range of poster sizes available, including larger options, to meet the demand for big poster sizes. This can attract customers looking for impactful visual displays or those with larger spaces to fill. 3. Focus on edge finishing: Pay attention to the finishing details of posters and prints, ensuring that the edges are well-finished and visually appealing. Experiment with different techniques to enhance the overall aesthetic appeal, such as clean-cut edges, decorative borders, or framed edges. Suggestions for Marketing Promotion Factors: 1. Highlight frame options: Emphasize the availability of frames for posters and prints in marketing materials. Showcase the different frame options and their benefits, such as ease of display and enhanced visual appeal. 2. Showcase big poster sizes: Promote the availability of larger poster sizes to attract customers seeking impactful visual displays. Highlight how these larger prints can transform a space and make a statement. 3. Emphasize attention to detail: Communicate the quality and attention to detail in the finishing of posters and prints, particularly the edges. Highlight how these well-finished edges contribute to the overall aesthetic appeal and customer satisfaction. By considering these customer expectations and implementing the suggested product development prioritization and marketing promotion factors, sellers can better meet customer needs and enhance their competitiveness in the Posters & Prints category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

this tiny, cheap-looking card is a waste of money. its so small that when displayed on a table for the birthday person, you have to pick it up and put it close to your face to read. its not useful for the purpose and if its to be stored in a book or album, well, what's the point?
Doug Thomas
fun to bring to the party and remember those things
Since this is a gift, I am very pleased with the quality. I will definitely order more items from this business and recommend to others.
Great quality! And super cute facts about the year! Highly recommend!
Patti Sherrow
Fun factsSept. 2022
We got this for our daughter to add to her 40th birthday gifts. It was a added fun addition!
I am thrilled with the “Back in 1982” mini poster I recently purchased. The quality is excellent and the colors vibrant. It will be displayed next to a birthday cake. This version appealed to me over others I saw for two reasons: the colors in the design and the specific details of events from that year. I am completely satisfied with this great product.
Really mice
Heather Lucas
This is a really cute sign that brings back a lot of Memories. The quality is perfect !!
A Mom
This was a 40th birthday gift for my son. We enjoyed going down memory lane with it!
Patty B.
I bought this sign for my daughter's 40th birthday! It will work real nice to have her know what was going on the year she was born! I was worried that it would not be packaged good, but it was packaged good so I had no wrinkles and it was ready for framing!

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