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Potato product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Martin's Swirl Potato Bread: Choice of Maple Brown Sugar, Cinnamon Raisin Butter or Cinnamon Sugar - 16 oz. Loaves (Cinnamon Sugar Swirl, 3 Loaves)
Martin's Potato Rolls- 24 pk 15 oz (2 bags)
Martin's Potato Sandwich Rolls- 8pk 15 oz. Bag (4 Bags)
Martin's Famous Pastry Potato Long Rolls- 15 oz. Bag (2 Bags)
Martin's Famous Pastry 100% Whole Wheat Potato Bread- 16 Slice 20 oz. Bag (2 Bags)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the potato product in question has a relatively high customer satisfaction rating of 4.34 out of 5, based on 134 reviews. This suggests that the majority of customers who have purchased and used the product have been satisfied with its quality and performance. As for advice, it's important to note that customer satisfaction is just one aspect of a successful product. It's also important to consider factors such as price, packaging, and marketing in order to maximize sales and profitability. Additionally, it may be helpful to gather more data on customer preferences and feedback in order to continue improving the product and meeting the needs of your target audience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the product are husbands, doctors, and families. Husbands were mentioned twice, indicating that they may play a significant role in the decision-making process or usage of the product. Doctors were mentioned once, suggesting that they might recommend or endorse the product to their patients. Families were also mentioned once, indicating that the product could be popular among households. In terms of the top three places to use the product, California, the freezer, and the grocery store were mentioned twice each. This suggests that the product is commonly used in California, possibly due to its popularity or availability in that region. The freezer and grocery store are also popular places to use the product, indicating that it is likely a food item that requires storage or can be found in supermarkets. Regarding the usage of the product, sandwiches were mentioned twice, indicating that it is a common way to consume or incorporate the product. Cooking outdoors was mentioned once, suggesting that the product might be suitable for outdoor grilling or barbecuing. Based on this analysis, the customer profile for this product could be individuals who enjoy cooking and preparing meals at home, particularly husbands who are involved in the decision-making process. It may also appeal to health-conscious individuals, as doctors were mentioned as users. Families, who were mentioned once, could be a target audience as well. To further understand the customer profile, it would be helpful to gather more data on the age range, dietary preferences, and cooking habits of the target audience. Conducting surveys or focus groups could provide valuable insights into the specific needs and preferences of potential customers. Additionally, marketing efforts could be focused on highlighting the product's versatility for making sandwiches and its suitability for outdoor cooking, as these were mentioned as popular uses.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bread, 1 loaf, slice, roll, loaf. The most mentioned elements about bread are not fresh(16.67%), squish(16.67%).
The top 5 positive reviews are bread, flavor, taste, texture, roll. The most mentioned elements about bread are delicious(9.09%), fresh(9.09%).
not fresh16.67%
1 loaf16.67%
good taste9.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that bread is a significant factor in both the pros and cons of the potato category. While bread is mentioned as a pro aspect more frequently than as a con, it is still a common complaint among consumers. Other cons mentioned include 1 loaf, slice, roll, and texture. On the other hand, the top pro aspect mentioned is bread, followed by flavor and taste. To improve product development and selection in this category, it may be helpful to focus on addressing the bread-related cons. This could involve offering more variety in terms of bread options, such as different types of loaves or rolls. Additionally, improving the texture of the bread could help to address this issue. It may also be beneficial to focus on enhancing the flavor and taste of the products in this category, as these were also mentioned as important factors. Overall, it is clear that bread is a significant factor in the potato category, and addressing the related cons could help to improve consumer satisfaction. By focusing on enhancing the flavor, taste, and texture of the products, as well as offering more variety in terms of bread options, companies can work to develop and select products that better meet the needs and preferences of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the data provided, it seems that customers are buying a potato product, but the specific product is not mentioned. However, we can still draw some conclusions about buyer motivation for this category. One possible reason why customers are buying potato products is that potatoes are a versatile ingredient that can be used in many different dishes. They are also a relatively inexpensive and widely available food item, making them a popular choice for budget-conscious shoppers. In terms of product features, it appears that the product description is the top feature that is driving sales. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is so important could include things like ingredient information, cooking instructions, and nutritional information. To optimize an Amazon listing for a potato product, it would be important to focus on creating a detailed and informative product description. This could include things like highlighting the versatility of the product, providing detailed cooking instructions, and including nutritional information. Additionally, it may be helpful to include high-quality images of the product to help customers visualize what they are buying. Finally, it may be useful to include customer reviews and ratings to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
available in store1
in store
bread box large1
size box fit 4 loaf of bread
bread fresher long1
bread fresher
bun melt away1
bun melt away
carry in store1
carry in store
low price1
price low
more appropriate box size shape1
proper size box

Based on the customer expectations mentioned, it seems that the customers are looking for fresh potatoes that are available in-store, and they also want a larger bread box to store their potatoes. Additionally, they want their bread to stay fresher for a longer period of time. To meet these expectations, sellers could prioritize product development by focusing on improving the freshness of their potatoes and offering larger bread boxes that can accommodate more potatoes. They could also consider offering different packaging options that help to keep the potatoes fresher for longer. In terms of marketing promotion factors, sellers could highlight the freshness and availability of their potatoes in-store, as well as the convenience of having a larger bread box to store them in. They could also emphasize the benefits of their packaging options, such as how they help to keep the potatoes fresher for longer. Overall, by focusing on meeting these customer expectations and promoting the benefits of their products, sellers can increase customer satisfaction and loyalty, which can lead to increased sales and revenue.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Elena Kirk
The freshness and taste is Martin Bread trademark
Linda Dates
These rolls were definitely not my idea of "long". They appeared to me to be a regular length.
This is probably the best bread I've ever eaten. Moist without being gummy, and the flavor is awesome. I wish our local Grocers would carry it in their stores. Even National grocer chains don't carry it, which is too bad. A little expensive but I like to treat myself now and then.
Daniel Brock
DeliciousApr. 2022
Well worth the price,arrived fresh.
Elaine S.
BreadJul. 2019
Love it
Flavor is good..a touch of sweet and arrived fresh. Also, the shortest “long” bun I’ve ever seen!! MAKES AVERAGE HOT DOG LOOK LONGER , THOUGH A 4 FOR FLAVOR, BUT A 1 FOR VALUE
The bestAug. 2020
Wish they were in the stores here in Henderson NV
Very surprised. I've been seeing 5 star reviews, and accolades from Americas Test Kitchen, who I trust, that these buns are above and beyond all buns. Spending $20 on 2, 8 pc packs took me awhile to do. I ended up with heavy globs of dough in my mouth, that I actually spit half of the bun out, with each bite. I want a bun that kind of melts away as you chew up the hot dog, not a mouth of wet, heavy dough, after the hot dog is swallowed. Really shocked, and not gonna purchase again. By the way, the buns were fresh and soft. I just disagree with, apparently everyone. Aunt Millies Stadium buns are $2.99 for 8 pack and FABULOUS.
For this price I can get 4 or 5 packages from local grocery chain. Way too expensive!!!
The headline says it all. These are totally without flavor. And once toasted and used as hamburger buns they "collapsed" into much thinner slices. We got these since our usual and far more preferable whole wheat buns were unavailable.

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