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Power Module - ATC product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Power Module - ATC product on Amazon has a high level of customer satisfaction. With an average rating of 4.48 out of 5 and a total of 895 reviews, it suggests that many customers have had positive experiences with this product. As an AI language model, I don't have any specific knowledge about the Power Module - ATC product, but based on the data, it seems that this product is meeting the needs and expectations of its customers. However, it's always important to keep in mind that individual experiences may vary, and it's essential to read through the reviews to get a better understanding of the product's strengths and weaknesses. If you're considering purchasing this product, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, it's always a good idea to do your research and compare this product to similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is truck, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Power Module - ATC product is most commonly used in trucks, RVs, and Suburbans. The top usage of the product is for driving and traveling. Additionally, the top users of the product are husbands, followed by wives and daughters. From this data, we can infer that the typical customer profile for this product is likely someone who enjoys road trips and traveling in their truck, RV, or Suburban. They may be a family-oriented person, as husbands and wives are the top users, and daughters are also mentioned. To better target this customer profile, the company could consider marketing the product as a must-have for road trips and family vacations. They could also highlight the product's durability and reliability, as it is likely that customers who enjoy traveling will want a product that can withstand long trips and frequent use. Additionally, the company could consider offering promotions or discounts for customers who purchase multiple units, as families may need more than one for their vehicles.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, light, board, screen, button. The most mentioned elements about product are stop work after 2 month(2.30%), drain the battery constantly(1.72%).
The top 5 positive reviews are product, case, install, light, control. The most mentioned elements about product are easy to install(6.58%), fit fine(2.63%).
stop work after 2 month2.30%
drain the battery constantly1.72%
do not work1.15%
cause a constant 90ma draw that0.57%
damage my battery0.57%
easy to install6.58%
fit fine2.63%
simple to physically install2.63%
function great1.32%
good quality1.32%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Power Module - ATC category is the product itself, accounting for 13.79% of the mentions. Additionally, the top five cons of the vacuum are related to the product, light, board, screen, and button. On the other hand, the top pro aspect mentioned most frequently is also the product, accounting for 15.79% of the mentions. Based on this information, it appears that the product itself is both a pro and a con in this category. This suggests that there may be mixed opinions about the quality, functionality, or design of the product. The cons related to light, board, screen, and button indicate potential issues with these specific features. To improve product development and selection, it would be beneficial to address the concerns raised by customers regarding the product itself. This could involve enhancing its quality, functionality, or design to meet customer expectations. Additionally, it would be important to investigate and resolve any issues related to the light, board, screen, and button, as these seem to be common pain points. Furthermore, it would be helpful to gather more specific feedback from customers to gain a deeper understanding of their needs and preferences. This could be done through surveys, user testing, or engaging with customers directly to gather their insights and suggestions for improvement. Overall, by addressing the cons and leveraging the positive aspects mentioned, such as the product itself, the Power Module - ATC category has the potential to develop and select products that better meet customer expectations and enhance overall satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy products in the Power Module - ATC category based on the product description. This is likely because customers want to know exactly what they are buying and what features the product has before making a purchase. Additionally, price and recommendations from friends also play a role in customer decision-making, but to a lesser extent. To optimize Amazon listings for products in this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the key features and benefits of the product. This could include providing technical specifications, images, and customer reviews to help customers make informed decisions. Additionally, it may be helpful to offer competitive pricing and encourage customers to share their positive experiences with friends and family. By focusing on these key areas, sellers can increase the likelihood of attracting and converting potential customers in the Power Module - ATC category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long3
last long
long last2
long last
replace board2
rebuild board
replace board
2 year1
couple year
4 last1
500ohm resistor1
500ohm resistor
Need better quality control1
quality control
cost less1
cost less
cost more1
cost less

Based on the customer feedback, it seems that the most important expectation for the Power Module - ATC category is durability and longevity. Customers have mentioned "last long" and "long last" multiple times, indicating that they want a product that can withstand wear and tear over an extended period of time. Additionally, the fact that "replace board" was mentioned twice suggests that customers are looking for a product that is reliable and won't require frequent repairs or replacements. Given these expectations, sellers should prioritize product development efforts towards creating a durable and long-lasting product. This could involve using high-quality materials, implementing rigorous testing procedures, and incorporating features that enhance the product's lifespan. Additionally, sellers should consider offering warranties or guarantees that demonstrate their confidence in the product's durability. In terms of marketing promotion factors, sellers should emphasize the product's durability and longevity in their messaging. This could involve highlighting the materials used in the product's construction, showcasing the results of testing procedures, and providing customer testimonials that speak to the product's reliability. Additionally, sellers could consider offering promotions or discounts to customers who purchase the product, as this could incentivize them to make a purchase and try the product for themselves.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Heater switchDec. 2021
I've bought 4 of them in less than 5000 miles. The last one didn't work right fresh out of the box. The fan switch only works on 1-4. Level 5 doesn't work. The other 3 went bad after about a 1000 miles. The switch to control the defrost and fan settings quit working. Also the rear defrost and re-circulation buttons quit as well.
this control worked for 6 months then stopped working. real waste of 155.00
Has not been reliable. Goes into fault mode frequently. Have to reset. Did not have this problem with my original.
Art Vandalay
No GoodAug. 2019
Just died....Now I have to buy another one, that's a total of $300.00 now.
ConvenientJan. 2020
This part is easy to get and gets here quick. The part is easy to install and works perfectly.
This item arrived on time and was easy to install on my Chevy 2500HD. However after only 5 weeks of use, the temp adjustment slide broke off. I am 2 days past the return window, Amazon refers me to Dorman for warranty, but Dorman will not warranty items directly to the consumer- it must go through a third party (who are basically un reachable). I also purchased the Allstate extended warranty for this product, but they will only cover it after the 1 year manufacturer warranty expires. I have reached out to Amazon, Dorman, Allstate, and the third party marketing company that handles Amazon warranty items, in the mean time, I have a heater in my truck that is stuck between hot and cold during a week where the high temperature is not forecast to be above 0 degrees Fahrenheit for at least four more days. *UPDATE* It took 2 weeks, but I finally got someone at Amazon to send a replacement. Works best to use chat on Amazon, it just takes a while to get to a real person who can help. Amazon made it difficult, but did stand behind it. I'm disappointed in Dorman- low quality product and no support from them.
mike joseph
Worked good for a month
Didn't work!Nov. 2021
I purchased a Dorman Heater Climate Control Module for my 2004 2500HD Chevy Silverado, it was easy to install but it lasted about 6 months then the manual tempature contol sliders that control the heat and cool settings in the truck stopped working. Of course my return policy only lasted thru May. I didn't want to purchase another Dorman Heater Control Module so I ended up purchasing one from a local junk yard which actually worked. The trucks computer had to be recalibrated with an electronic instrument to get the shutter doors to work propertly but it's working good so far.
BrokenMay 2022
Came broken from the sides
simple fixFeb. 2022
good product works great, easy replacement. nothing negative yet.

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