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Power Steering Fluids product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for power steering fluids on Amazon is quite high at 4.68 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 2465 reviews, it suggests that there is a significant number of customers who have purchased and reviewed power steering fluids on Amazon. The high average rating and the substantial number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers are happy with their purchases and have had positive experiences with the power steering fluids they bought. Based on this information, my advice would be to continue offering high-quality power steering fluids and maintaining the level of customer satisfaction. It is crucial to consistently deliver products that meet or exceed customer expectations. Additionally, actively encouraging customers to leave reviews can help increase the number of reviews and provide valuable feedback for further improvement. Monitoring customer feedback and addressing any concerns or issues promptly is also important. This can help maintain a positive reputation and ensure continued customer satisfaction in the power steering fluids category on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is flush . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most likely to use this power steering fluid are those who own cars, particularly Honda vehicles. The top three users mentioned are husbands, wives, and friends, which suggests that this product is likely used by a wide range of people, including those who may not be experts in car maintenance. The fact that "flush" is one of the top two usages of the product suggests that customers are using this fluid as part of routine maintenance for their vehicles. This is a good sign, as it indicates that customers are taking care of their cars and are likely to be repeat customers. Based on this data, it may be helpful for the company to target their marketing efforts towards Honda owners, as well as towards people who may not be experts in car maintenance but are still interested in taking care of their vehicles. They could also consider creating educational content or tutorials to help customers understand how to use the product properly. Overall, the data suggests that the customer profile for this product is likely to be diverse, with a range of ages and levels of expertise in car maintenance. By targeting their marketing efforts towards Honda owners and creating educational content, the company can help ensure that their customers are using the product correctly and are satisfied with its performance.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are fluid, power steer pump, product, power steering, wheel. The most mentioned elements about fluid are thick(2.13%), burnt(1.06%).
The top 5 positive reviews are product, steering, fluid, power steer fluid, pump. The most mentioned elements about product are good quality(4.94%), compatible with my toyota(1.23%).
completely leak out in 2days1.06%
didnt even seem like power steer fluid1.06%
get dark1.06%
power steer pump7.45%
power steering5.32%
good quality4.94%
compatible with my toyota1.23%
do not get all over the rest of the vehicle1.23%
keep the dash shin for month1.23%
keep the fluid from pour out upon cold start up1.23%
power steer fluid6.17%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of Power Steering Fluids has both pros and cons. The top pro aspect mentioned most is the product itself, which suggests that customers are generally satisfied with the quality of the fluids available. However, the top con aspect mentioned most is fluid, which indicates that there may be issues with the consistency or effectiveness of some products. Other common cons mentioned include problems with power steering pumps and steering in general, as well as issues with the product itself. These concerns may be related to the quality of the fluids, the compatibility with certain vehicles, or other factors. To improve product development and selection in this category, it may be helpful to focus on addressing the most common cons mentioned by customers. This could involve improving the consistency and effectiveness of the fluids, ensuring compatibility with a wider range of vehicles, and addressing any issues with power steering pumps or steering in general. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their specific concerns and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
anti leaking2
anti foaming ability1
compatible with mercon v .1
cooling feature1

Based on the data provided, it seems that customers are primarily motivated to buy power steering fluids based on the product description. This makes sense, as customers want to know exactly what they are buying and what benefits it will provide for their vehicle. Additionally, brand reputation and recommendations from friends also play a significant role in customer decision-making. To optimize Amazon listings for power steering fluids, it is important to focus on creating detailed and informative product descriptions that highlight the benefits of the product. This could include information about the specific type of fluid, its compatibility with different types of vehicles, and any additional features or benefits. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, leveraging brand reputation and word-of-mouth recommendations can also be effective in driving sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size container2
large container
.5 nozzle1
different type nozzle
2 pack1
4 pack
big bottle1
bottle big
bottle stand up on1
bottle on stand bye
brand replacement same1
brand replacement same
castrol lubeguard1
castrol lubeguard

Based on the customer expectations mentioned, it seems that customers in the Power Steering Fluids category are looking for products that come in larger containers, with a .5 nozzle, and preferably in a 2 pack. The desire for a larger container suggests that customers are looking for a product that will last longer and provide more value for their money. The .5 nozzle requirement may indicate that customers are looking for a product that is easy to use and dispense. The preference for a 2 pack may suggest that customers are looking for a product that is convenient and can be easily stocked up. To meet these expectations, sellers in the Power Steering Fluids category may want to prioritize product development that focuses on larger container sizes and easy-to-use dispensing mechanisms. Offering products in a 2 pack may also be a good way to meet customer demand for convenience and value. In terms of marketing promotion factors, sellers may want to highlight the larger container size and easy-to-use nozzle in their product descriptions and advertising. They may also want to emphasize the convenience of purchasing a 2 pack. Offering promotions or discounts for purchasing multiple packs may also be a good way to incentivize customers to buy more of the product. Overall, understanding and meeting customer expectations is key to success in any product category. By prioritizing product development and marketing efforts that align with customer desires, sellers in the Power Steering Fluids category can increase customer satisfaction and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Uncle Bob
2009 Ford Ranger. My steering unit would shudder when turning the steering wheel if at a standstill. I saw this product as a suggested item while shopping for something else, and only because I already knew that LUCAS products are well trusted by mechanics and I've had past experiences with them (at my mechanic's suggestion) I decided to try this out. I took a rubber squeeze bulb (a spare from ear wax removal kit), and fitted a piece of automotive hose cut to reach the near bottom of the fluid reservoir and suctioned most of it's contents. Then replaced the old fluid with this product. Drove less than a couple of miles when I felt the feedback at the steering wheel already smoothing out. The next time I was pulling out of my driveway, I was well pleased to find the turning of the wheels while at a stand still produced no shuddering. So, the results were positive and pretty much immediate and I only used half the bottle. I would recommend this to anyone having issues with steering components before replacing any parts that maybe only in need of conditioning.
Five StarsSept. 2016
It stopped my power steering leak
I bought this for my brother’s car. It arrived very quickly to my delight. I’ve heard about this great product and highly recommended. Today will be first treatment so thank you for the very quick delivery.
It Did work!Oct. 2019
First thing i noticed was the power steering fluid smell disappeared in on the driver side, I think i used this product just in time because i was not getting no leak under the car but power steering smell. the tire shop looked under the car and pointed out to me the little drip leak is coming from rack pinion. so i added this and the smell is completely gone i havent went back to get it looked at but im thinking a bottom engine water rinse and under the car clean and i should be good to go.
Hoped it would quiet my power steering on my truck. Didn't help and if anything it makes the steering worse when cold.
Five StarsDec. 2016
All Lucas products work good
Great quality product, worked exactly as promised.
This works great on a small or medium leak. However, it only slowed down my leak since it was a major issue (bad pump).
Works !Oct. 2022
Have used this for years in powersteering systems ,works with leaks and bring steering back to life .

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