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Presentation Supplies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Scotch Thermal Laminator and Pouch Bundle, 2 Roller System, Laminate up to 9" Wide (TL901X) with Scotch Laminating Pouches, 100-Pack (TP3854-100)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Presentation Supplies category on Amazon has a high level of customer satisfaction. With an average rating of 4.87 out of 5 and a total of 17,399 reviews, it is clear that many customers have had positive experiences with this product. As for advice, it is important to note that customer satisfaction is key to maintaining a successful product on Amazon. It is important to continue to provide high-quality products and excellent customer service to ensure that customers remain satisfied and continue to leave positive reviews. Additionally, it may be helpful to monitor customer feedback and make any necessary improvements to the product or customer experience based on that feedback.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is daily, the most common location is classroom, the most common behavior is laminate . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are children, followed by daughters and wives. The top places where this product is used are classrooms, schools, and offices. The most common usage of the product is for laminating and for projects. The category of the product is Presentation Supplies. From this data, we can infer that the product is likely used by teachers, students, and office workers who need to create presentations or protect important documents. The fact that children are the top users suggests that the product may be used in educational settings, such as for creating posters or protecting classroom materials. To better understand the customer profile, it would be helpful to gather more information about the age range and occupation of the users. For example, if the product is primarily used by teachers, it may be beneficial to market it as a tool for creating engaging classroom materials. If it is primarily used by office workers, it may be beneficial to emphasize the product's ability to protect important documents. Overall, the data suggests that the product is primarily used in educational and professional settings, and that it is most commonly used for laminating and for projects. By understanding the customer profile more deeply, it may be possible to tailor marketing efforts to better reach and engage potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sheet, product, pouch, laminate, lamination. The most mentioned elements about sheet are slim(3.63%), do not seal(1.42%).
The top 5 positive reviews are sheet, quality, product, pouch, laminate sheet. The most mentioned elements about sheet are easy to use(1.88%), good quality(1.37%).
Electronics > Accessories & Supplies > Office Electronics Accessories > Presentation Supplies
do not seal1.42%
wrinkle easily1.42%
do not stick when use laminate machine1.04%
easy to use1.88%
good quality1.37%
durable after lamination0.86%
laminate sheet5.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the Presentation Supplies category is related to the sheet, with a percentage of 20.08%. Additionally, the top 5 cons mentioned are related to the sheet, product, pouch, laminate, and lamination. On the other hand, the top pro aspect mentioned most frequently is also related to the sheet, with a percentage of 12.04%. Overall, it appears that the quality of the sheet is a significant factor in determining the satisfaction of customers in this category. While the sheet is mentioned as both a pro and a con, it is clear that it is a crucial aspect of the product. The other cons mentioned, such as product, pouch, laminate, and lamination, may be related to the quality of the sheet or the overall design of the product. To improve product development and selection in this category, it may be helpful to focus on improving the quality of the sheet and addressing any issues related to the product, pouch, laminate, and lamination. Additionally, it may be beneficial to conduct further research to determine what other factors are important to customers in this category and to develop products that meet those needs. By focusing on quality and customer satisfaction, it is possible to create products that are more successful in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with a 100 pack film1

Based on the data above, it seems that the primary motivation for customers to buy products in the Presentation Supplies category is price, followed by the product description and recommendations from friends. This suggests that customers are looking for affordable options when it comes to presentation supplies, but they also value a clear and detailed product description that helps them understand what they are buying. One reason why the product description is the top feature is that customers want to know exactly what they are getting before they make a purchase. This is especially important for presentation supplies, which can vary widely in terms of quality and functionality. A detailed product description can help customers make an informed decision and feel confident in their purchase. To optimize Amazon listings for presentation supplies, sellers should focus on creating clear and detailed product descriptions that highlight the features and benefits of their products. They should also consider offering competitive pricing to appeal to price-sensitive customers. Additionally, sellers can encourage customers to leave reviews and recommendations, which can help build trust and credibility for their products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
thicker laminate
close to laminate plastic
firm laminate
laminate last
durable last
safe durable
last long7
last long
last awhile
last nearly forever
longer lasting7
last longer
thick cardstock7
card stock thicker
cardstock of heavy weight
heavy weight cardstock
thick cardstock
longevity durability
know sooner4
last year4
last year

Based on the customer expectations mentioned, it seems that customers in the Presentation Supplies category are looking for products that are thin, laminated, and of good quality. Thinness is likely important to customers because it makes the product more portable and easier to store. Lamination is likely important because it adds durability and protection to the product, making it last longer. And of course, customers always want products that are of good quality, which likely means they are effective at their intended purpose and don't easily break or wear out. Given these expectations, sellers in this category should prioritize product development that focuses on creating thin, laminated products that are of high quality. They should also consider marketing these products as being durable and long-lasting, as well as easy to transport and store. In terms of marketing promotion factors, sellers should consider highlighting the benefits of their products' thinness and lamination, as well as their quality. They could also consider offering promotions or discounts to encourage customers to try their products, or partnering with influencers or other brands to increase visibility and credibility. Additionally, sellers could focus on creating packaging that emphasizes the thinness and durability of their products, as well as any other unique features that set them apart from competitors.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

good productMar. 2021
I use this film to as a laminating film for some of my ID cards, most of which are printed on paper and don't wear well once they're in my wallet. As with most of these films, you need to measure carefully and take care when applying or the adhesive will stick to unintended surfaces and you'll have ruined the sheet. Once in place, use a nice flat item to smooth out surfaces and remove air bubbles.
Review of Avery TouchGuard Film, Antimicrobial and Antiviral Protection, Laminating Sheets, 9" x 12", 10 Sheets (73606) This product is designed for simple home or home office type of use and works very well from that standpoint. One has to look at some of the additional manufacturer’s images to see that the back of these sheets does have ruled lines for the purposes of trying to make cuts straighter. I used this to laminate a shrunken copy of my vaccination card and it came out well enough noting that the laminating plastic is much thinner than what a print shop with thermal laminators, etc., will use. Pack of 10 individual sheets. For the purpose this product is just fine. Not being in an appropriate laboratory setting I cannot evaluate how effective the “Antimicrobial & Antiviral Performance” but there is also the option to wipe with disinfectant.
 If you don’t have a laminator but want to protect important documents, this touch guard film is a nice option. I didn’t experience any air bubbles when I attached and pressed the film onto my vaccination card. It’s not as thick as a laminated sheet but protects my card well when I want to wipe it with a disinfectant wipe. Since vaccination cards are going to be a requirement in many places of visit, I like knowing that my vaccination card will be protected from spills and germs of people touching the card when they ask to see it.
This product came in handy for me because I was able to use it to preserve my shot records. It was easy to use, and my cards were not messed up.
I have used a lot of laminating sheets to protect stickers for my small business and these are by far my favorite that I have ever used! For one thing, they come in sheets rather than on a roll, so they don't curl my stickers. They have a strong adhesive and apply very smoothly without any air bubbles or wrinkles. They are the perfect thickness to add just a little bit of heft to the paper without making it feel too thick. Also, while they are not crystal clear, they add a subtle satin effect to the print that looks gorgeous! I imagine these sheets would be great for just about any project you could dream up.
Super easy to use! Just peel and stick. Use two sheets for one larger piece of paper, or you can cut smaller sections to do smaller pieces. I used this to laminate a small medical card and it worked well. The card itself had been somewhat wrinkled, but it was easy to remove the air bubbles from the creases. Good product!
Jd digi
Love that it’s washable and removable. Weird I guess. but I put it on my white door to the garage where my husband grabs the frame with his “project” hands. It’s much easier to wash and keep clean than washing the painted door.
Bill D.
This product works well. I use it for flyers that are hung on a bulletin board. It protects them and they last a long time.
These self-laminating sheets are easy to use. I protect recipe cards, create my own magnets and bookmarks with any pictures I like, protect any documents, etc. I use them all the time and I like that you don't have to own an expensive laminating machine. They are super-clear, unlike contact paper, so whatever you "laminate" will show up well. I usually take the handle of my scissors, or another hard object, and rub out from the center to get the document/picture to have no bubbles and to show up most clearly. I've made bookmarks for friends and they thought I bought them at the store! :) I've protected artwork and small posters too! The only thing that could be improved is that sometimes the edges are slightly sticky, but usually that is not a problem - it is so slight.
Larry H
As advertisedJan. 2013
Was as described and saved me a trip to the store. Deliver was very fast and product works well, thanks .

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