Pretzels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Dot's Homestyle Pretzels 18oz & 32oz Flavors (Original, 32 Ounce (3 Pack))
Nature's Garden Blueberry Yogurt Covered Pretzels, No Trans Fat, Indulgent Snack, Flavored Pretzels – 7 Oz Bag (Pack of 3)
Quinn Peanut Butter Filled Pretzel Nuggets, Gluten Free, Non-GMO, 11 oz Family Size Bags (8 count)
Unique Pretzels, Original Splits Pretzels, 16 Ounce (1 Bag)
Snyder's of Hanover Gluten Free Pretzels, Gluten Free Rods, 8 Oz (Pack of 12)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the pretzel product in question has a relatively high customer satisfaction rating of 4.46 out of 5, based on 5531 reviews on Amazon. This suggests that the product is well-liked by customers who have purchased and tried it. As for advice, it's important to note that customer satisfaction is just one aspect of a successful product. Other factors such as price, packaging, and marketing can also play a role in a product's success. Therefore, it may be worth considering these other factors when evaluating the overall success of the product and making any necessary improvements. Additionally, it's always a good idea to continue monitoring customer feedback and making adjustments as needed to ensure continued customer satisfaction and success in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is vacation, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are family, kid, and friend. Family members have been mentioned the most (137 times), followed closely by kids (107 mentions) and friends (97 mentions). This suggests that the product is popular among individuals who enjoy sharing it with their loved ones, especially children. When it comes to the top three places to use the product, grocery stores take the lead with 33 mentions, followed by "pa" (possibly referring to a park or picnic area) with 27 mentions, and grocery stores again with 22 mentions. This indicates that the product is commonly consumed during grocery shopping trips, outdoor activities like picnics, and general snacking at home. In terms of usage, the data reveals that the primary purpose of the product is as a snack, with 126 mentions. Additionally, it is mentioned in the context of travel 36 times, suggesting that it is a popular choice for on-the-go snacking. Based on this analysis, the customer profile for this product seems to be families with children who enjoy snacking together. The product is likely to be purchased during grocery shopping trips, and it is also popular for outdoor activities such as picnics. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspect of the product in marketing campaigns. Additionally, highlighting the convenience and portability of the product for travel purposes could attract more customers who are looking for on-the-go snacks.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pretzel, bag, taste, texture, filling. The most mentioned elements about pretzel are hard(3.69%), stale(3.23%).
The top 5 positive reviews are flavor, pretzel, taste, crunch, texture. The most mentioned elements about flavor are good(17.63%), rich(4.08%).
like like3.42%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently for pretzels is their pretzel-like nature, which accounts for 28.57% of the cons mentioned. Additionally, the top five cons of pretzels include the bag, taste, texture, and filling. On the other hand, the top pro aspect mentioned most frequently is flavor, accounting for 28.95% of the pros mentioned. The top five cons of the tip (presumably referring to the shape of the pretzel) are flavor, pretzel, taste, crunch, and texture. Based on this sentiment analysis, it appears that the main drawback of pretzels is their inherent pretzel-like nature, which might not be appealing to everyone. The bag, taste, texture, and filling are also mentioned as cons, suggesting that these aspects may need improvement. However, the flavor is highlighted as the main positive aspect of pretzels. To enhance product development and selection, it would be beneficial to focus on improving the taste, texture, and filling of pretzels. Exploring different flavors and experimenting with various ingredients could help enhance the overall appeal. Additionally, considering alternative shapes or forms of pretzels might address the concerns related to the pretzel-like nature and tip shape. By addressing these cons and capitalizing on the positive aspect of flavor, pretzel products could be further refined to cater to a wider range of preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
extra salt2

Based on the data provided, it seems that customers are primarily motivated to buy pretzels based on the product description. This could be because pretzels come in a variety of flavors and textures, and customers want to know exactly what they're getting before making a purchase. Additionally, brand reputation and price are also important factors, but they don't seem to be as significant as the product description. To optimize an Amazon listing for pretzels, it would be important to focus on creating a detailed and accurate product description that highlights the unique features and benefits of the product. This could include information about the flavor, texture, and ingredients, as well as any special dietary considerations (e.g. gluten-free, low-sodium, etc.). Additionally, it would be important to build a strong brand reputation by providing excellent customer service and responding promptly to any customer feedback or concerns. Finally, pricing should be competitive but not overly expensive, as customers are likely to be looking for a good value for their money.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more salt9
more salt
cheap in price
less pricey5
less expensive
more affordable
bag big4
bag big
bag large
large bag
are not expensive3
are not expensive
lower price3
lower price
price less
price lower
more vanilla flavor3
more flavor
more chocolate flavor
do not msg2
do not msg
good packaging2
good packaging handling
good packing

Based on the information provided, it is unclear what specific customer expectations are for pretzels. However, in general, customers may expect pretzels to be crunchy, salty, and have a unique twisted shape. They may also expect a variety of flavors and textures, such as soft pretzels or pretzel bites. To prioritize product development, sellers should consider conducting market research to identify which flavors and textures are most popular among customers. They can also experiment with new and unique flavors to differentiate their products from competitors. In terms of marketing promotion factors, sellers should focus on highlighting the unique qualities of their pretzels, such as their shape, texture, and flavor. They can also leverage social media and influencer marketing to reach a wider audience and showcase their products in creative ways. Additionally, offering promotions and discounts can incentivize customers to try their products and potentially become repeat customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Meh. Just ok. The flavor is good but the pretzel is hard.
V. Fox
PretzelsFeb. 2019
This is my go-to snack while watching a movie.
Jason M
Just okay.Dec. 2016
Not the best pretzels.
Eva M Zoeller
We love these pretzels and have a difficult time getting them in Maine! We order them so we can have them on hand at all times! No other pretzels are as good!
So crunchy!!Sept. 2018
Very hard/crunchy and not too salty! Excellent product.
The best darn pretzels on the market. Family and I love them
Best pretzels I have ever had.
don't get me wrong, i love these pretzel's , but the bagging needs a little work, they should be sold as parts and pieces,
Excellent flavor; great crunchiness, but, a little more salt would be moi importante'
Linda L Smith
Tastes greatJul. 2018
Great tasting pretzel

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