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Printing Linoleum product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Printing Linoleum category on Amazon is 4.5 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 762 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the Printing Linoleum products they have purchased. It indicates that the majority of customers have had positive experiences and are satisfied with the quality, performance, and overall value of the products. Based on this information, my advice would be to continue providing high-quality Printing Linoleum products and maintaining a focus on customer satisfaction. It would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers and build trust in the product category. Additionally, it would be wise to monitor customer feedback and address any negative reviews or concerns promptly. This will demonstrate a commitment to customer satisfaction and help maintain a positive reputation in the Printing Linoleum category on Amazon. Overall, the data suggests that the Printing Linoleum category on Amazon is performing well in terms of customer satisfaction. By consistently delivering quality products and actively engaging with customers, sellers in this category can continue to thrive and attract more customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is counter, the most common behavior is make mono print . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Printing Linoleum product are kids, friends, and daughters. Kids were mentioned the most, followed by friends and daughters. This suggests that the product appeals to a wide range of individuals, including children, friends, and family members. When it comes to the top three places to use the product, Hobby Lobby was mentioned twice, indicating that it is a popular location for purchasing and utilizing the Printing Linoleum. Additionally, the counter and bookshelf were mentioned once each, suggesting that these areas are also suitable for using the product. In terms of usage, the most common application for the Printing Linoleum is making mono prints, which was mentioned ten times. This indicates that customers are primarily interested in using the product for printmaking purposes. The second most popular usage mentioned was for mixed medium art projects, which was mentioned six times. Based on this analysis, we can suggest a potential customer profile for the Printing Linoleum product. The product seems to attract a diverse range of users, including children, friends, and daughters. This suggests that it appeals to both individuals and groups who enjoy engaging in creative activities. The popularity of Hobby Lobby as a place to use the product indicates that customers may be interested in exploring various art supplies and materials. Furthermore, the emphasis on making mono prints and mixed medium art projects suggests that the target audience may have an interest in printmaking and experimenting with different artistic techniques. To cater to this customer profile, it would be beneficial to provide resources and tutorials on how to create mono prints and mixed medium art projects using the Printing Linoleum. Additionally, collaborating with Hobby Lobby or similar art supply stores could help increase visibility and accessibility of the product. Offering workshops or classes on printmaking techniques could also attract potential customers who are interested in exploring this artistic medium further.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, surface, linoleum, plate, block. The most mentioned elements about material are crumble off(5.00%), crumbly(1.67%).
The top 5 positive reviews are size, gel plate, plate, gel press, quality. The most mentioned elements about size are good(5.88%), convenient(0.84%).
crumble off5.00%
do not print evenly1.67%
dig the0.84%
good for full sheet of paper0.84%
good for journal and scrapbook page0.84%
gel plate5.88%
gel press3.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Printing Linoleum is material, accounting for 10.00% of the mentions. Additionally, the top five cons mentioned are material, surface, linoleum, plate, and block. On the other hand, the top pro aspect mentioned most is size, accounting for 10.92% of the mentions. Considering the cons, it appears that material is a significant concern for users in this category. This suggests that there might be issues with the quality or durability of the linoleum used for printing. Surface-related cons could indicate difficulties in achieving desired results on different surfaces, which might limit the versatility of the product. The mentions of plate and block as cons could imply challenges in terms of usability or effectiveness. On the positive side, the size of the product is mentioned as a pro aspect most frequently. This suggests that users appreciate the size of the printing linoleum, possibly indicating that it is suitable for their specific needs. Based on these findings, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the material-related concerns by improving the quality and durability of the linoleum used. This could involve using higher-grade materials or exploring alternative options. Secondly, considering the cons related to surface, it would be valuable to enhance the product's compatibility with various surfaces, allowing users to achieve satisfactory results on different materials. Lastly, since size is mentioned as a pro aspect, it would be wise to maintain or even expand the range of sizes available to cater to different preferences and requirements. By addressing these cons and capitalizing on the pro aspect, manufacturers and sellers can improve the overall satisfaction and usability of their printing linoleum products, potentially attracting more customers and enhancing their reputation in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy printing linoleum based on the product description and recommendations from friends. Price is also a factor, but it appears to be less important than the other two factors. There could be several reasons why product description is the top feature. For one, printing linoleum is a specialized product that requires specific information to make an informed purchase. Customers may be looking for details about the quality of the linoleum, its durability, and its suitability for different types of printing projects. A well-written product description can provide this information and help customers make an informed decision. To optimize their Amazon listing, sellers of printing linoleum should focus on creating a detailed and informative product description. They should highlight the key features and benefits of their linoleum, and provide as much information as possible about its quality and suitability for different types of printing projects. They should also encourage customers to leave reviews and recommendations, as this can be a powerful motivator for other potential buyers. Finally, they should consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size2
big size
large size.🤔
last long2
last long
12 color1
6 color
A little bit more thick.1
big size
box with pad1
box with padding
brayer proper brayer1
brayer proper brayer
brighter color or different color transfer carbon1
brighter color or different color transfer carbon
crisp print with more even ink coverage1
crisp print with more even ink coverage
describe size1
size description

Based on the customer expectations mentioned, it seems that customers are looking for a printing linoleum that is both large in size and durable, with the ability to last long. Additionally, customers seem to value having a variety of color options, with 12 colors being the desired amount. For sellers in this category, it is important to prioritize product development that meets these expectations. This could include creating larger linoleum sheets or rolls, using high-quality materials that are resistant to wear and tear, and offering a range of color options to meet customer preferences. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products, as well as the variety of color options available. They could also consider offering bundle deals or discounts for larger purchases, as customers who are looking for large linoleum sheets may need to buy in bulk. Overall, by prioritizing product development that meets customer expectations and promoting these features in marketing efforts, sellers in the printing linoleum category can better attract and retain customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Would not buy again- the lino is weirdly crumbly, unlike other lino blocks I’ve carved that are smooth and buttery. It’s frustrating to make a nice print block only for a chunk of it to crumble off. I am using a brand new set of Speedball Lino cut tools so I know that the sharpness of the tools isn’t the problem.
A Alvarez
Good qualityFeb. 2020
Great to carve with. That top review kinda worried me abt getting these but they're great for a beginner just getting into linocut printmaking.
Alexis lotz
these suckNov. 2021
This product is the worst thing I have ever bought.
Make sure to read the description in detail. They’re very small and thin. You have to be careful when carving because they’re so thin. I did use it and it made nice prints. I would not recommend this product for beginners at all.
From the picture and description, I thought there would be multiple pieces. Only one - and it came bent and unusable. Would not buy again.
One StarJan. 2017
I thought there are 5 pieces in a box, but only 1 arrived :(
Do not like.Apr. 2017
Very crumbly. Do not like.
Susan Webb
Personal art...easy to use and so happy with this product. Thank you.
SatisfiedOct. 2019
It was what I wanted.
Yanai Levy
GoodJun. 2021
Good quality, easy to use.

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