Project Folders product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Samsill 2 Pack Deluxe 24 Pocket Spiral Project Organizer with 12 Dividers, Zipper Pouch, Customizable Front Cover, Erasable Write On Tabs in Fashion Colors, Pocket Poly Project Organizer
Samsill Spiral Project Organizer (Fashion, 8.5 x 11" - 2 Pack)
Amazon Basics Plastic 3 Hole Punch Folders with 2 Pockets, Multicolor Pack of 12
Trapper Keeper Binder, Retro Design, 1 Inch Binder Includes 2 Folders and Extra Pocket, Metal Rings and Spring Clip, Secure Storage, Shapes, Mead School Supplies (260038CQ1-ECM)
Five Star 4-Pocket Folders, 6 Count (Pack of 1), Fits 3-Ring Binders, Holds 11" x 8-1/2", Assorted Trend Colors (38056)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Project Folders category on Amazon has a high level of customer satisfaction. With an average rating of 4.75 out of 5 and a total of 2598 reviews, it's clear that many customers are happy with their purchase of project folders. If you're considering purchasing project folders on Amazon, it's a good idea to read through some of the reviews to get a sense of what customers like and dislike about the product. Additionally, you may want to consider purchasing from a seller with a high rating and good customer service, as this can help ensure a positive experience. Overall, it seems that project folders are a popular and well-liked product on Amazon, and with so many positive reviews, it's likely that you'll be satisfied with your purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is school, the most common behavior is organise and . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Project Folders product is primarily used by parents and educators to organize documents for their children or students. The top three users mentioned are "kid," "son," and "daughter," indicating that the product is likely used to keep track of schoolwork and other important papers. The top three places to use the product are school, office, and classroom, which further supports the idea that the product is used primarily for educational purposes. The fact that "organize" and "organize paper document" are the top two usages of the product also suggests that it is used to keep track of important documents and information. Based on this data, it seems that the ideal customer profile for this product would be parents and educators who are looking for a way to keep track of their children's or students' schoolwork and other important papers. The product may also be useful for individuals who work in an office or classroom setting and need to keep track of documents and information. To better target this customer profile, the company could consider marketing the product specifically to parents and educators, highlighting its usefulness for organizing schoolwork and other important documents. They could also consider partnering with schools or educational organizations to promote the product to teachers and parents. Additionally, they could consider expanding the product line to include other organizational tools that would be useful for parents and educators, such as planners or calendars.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are folder, tab, quality, prong, material. The most mentioned elements about folder are flimsy(1.40%), bad quality(0.47%).
The top 5 positive reviews are folder, color, sturdy of the folder, pocket, quality. The most mentioned elements about folder are good-designed(4.45%), durable(3.24%).
Office Products > Education & Crafts > Filing Products > Folders > Project Folders
bad quality0.47%
big to fit into a 3 ring binder0.47%
can not fit in a 3 ring binder0.47%
hold up well1.62%
sturdy of the folder7.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned aspect of Project Folders is the folder itself, with both positive and negative comments. The top pro aspect mentioned is the folder, with over 24% of comments mentioning it positively. However, the top 1 con aspect mentioned is also the folder, with over 14% of comments mentioning it negatively. The top 5 cons mentioned include the folder, tab, quality, prong, and material, while the top 5 cons of the tip include the folder, color, sturdy of the folder, pocket, and quality. It seems that the folder is a crucial aspect of Project Folders, and customers have strong opinions about its design and functionality. Based on this data, it may be beneficial for product development to focus on improving the folder aspect of Project Folders. This could include exploring different materials, designs, and features that would make the folder more durable, functional, and visually appealing. Additionally, it may be helpful to address some of the other common cons mentioned, such as the quality and pocket design. When selecting Project Folders to offer to customers, it may be important to consider the folder aspect as a key factor in customer satisfaction. It may also be helpful to offer a variety of options that address the different cons mentioned, such as folders with different tab designs or materials. By focusing on improving the folder aspect and addressing common cons, it may be possible to increase customer satisfaction and loyalty in the Project Folders category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
assort primary color1
envelope area1
extra pocket on the side1
good for flash card1

Based on the data provided, it seems that customers are primarily motivated to buy project folders based on the product description. This suggests that customers are looking for clear and detailed information about the product, including its features, benefits, and potential uses. Other factors that may influence customer purchasing decisions include advertising attraction and brand reputation, although these appear to be less important than the product description. Customers may be drawn to project folders that are advertised in an eye-catching or compelling way, or that are associated with a reputable brand. To optimize an Amazon listing for project folders, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the product, as well as providing examples of how it can be used. Additionally, it may be helpful to include high-quality images that showcase the product in use, as well as customer reviews that provide social proof of its effectiveness. By emphasizing these key features, sellers can help to attract and convert more customers who are looking for a reliable and effective solution for organizing their projects.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long6
last long
hold up4
hold up
cost less2
cost less
good quality2
good quality
know sooner2
last all year2
last all year
last entire school year2
last all school year

Based on the information provided, it is unclear what specific customer expectations are for the Project Folders category. However, as a general analysis, customers who are interested in purchasing project folders may be looking for products that are durable, organized, and easy to use. To meet these expectations, sellers should prioritize product development that focuses on creating folders that are made from high-quality materials, have clear labeling options, and are designed to hold a variety of documents and materials. Additionally, sellers should consider offering folders in different sizes and colors to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should focus on highlighting the benefits of their project folders, such as their durability, organization, and ease of use. They should also consider showcasing customer reviews and testimonials to build trust and credibility with potential buyers. Finally, sellers should explore different marketing channels, such as social media and email marketing, to reach their target audience and increase brand awareness.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

These are made entirely of a thin plastic that doesn't grip paper as well as the paper folders I'm used to. They got the job done, but only just.
These are a great quality folder.
Dave M.
Great foldersOct. 2018
These folders are perfect, so easy to take papers in and out of.
Back to school supplies made fast, easy and affordable.
Good valueSept. 2022
Best folders last awhile and still look new!!
Lori Krnavek
Nice productMay 2022
This is great for organizing multiple projects
Apparently I am very hard on portfolios because even after I upgraded from paper to laminated paper folders, they still rip from being overfilled. My solution is plastic folders and the AmazonBasics brand are pretty good. They have metal prongs for your papers, but even if you don't intend to use them, they aren't in the way. There are six different bright colors of portfolio in a 12-pack, two of each. I expect these will last a lot longer than my paper folders.
Ann Ierubino
Delivered paper, not plastic, folders. Product description clearly states plastic
India C
Good QualityOct. 2019
Nice quality and has been holding up to elementary wear and tear.
suzy f
The pockets are sturdy and there’s plenty of room in each.

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