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Prosciutto product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 7
Top 1
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Mitica Jamon Serrano 1 Pound Sliced
Fontana Prosciutto Di Praga
Levoni Prosciutto di San Daniele DOP aged 16 months, Imported from Italy - Sliced by the Pound
Levoni Prosciutto di San Daniele DOP aged 16 months, Imported from Italy - 16 lb avg
Rex San Daniele Italian Prosciutto, Aged 24-Month, 16 lbs

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Prosciutto product in question has an average rating of 3.93 out of 5 stars, based on a total of 50 reviews on Amazon. While this rating is not particularly high, it is also not extremely low, indicating that the product may be satisfactory for some customers but not for others. In terms of customer satisfaction, it is difficult to draw a definitive conclusion based on this data alone. However, it is clear that there are some customers who are satisfied with the product, as evidenced by the fact that it has received an average rating of nearly 4 stars. On the other hand, there are also likely some customers who are not satisfied with the product, as indicated by the fact that the rating is not higher. Based on this data, my advice would be to read through the reviews carefully to get a better sense of what customers like and dislike about the product. Look for patterns in the reviews, such as common complaints or praise, to help you make an informed decision about whether or not to purchase the product. Additionally, consider trying the product for yourself to see if it meets your own personal standards and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is summer month, the most common location is florida, the most common behavior is brie . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw some conclusions about the customer profile and usage patterns for the Prosciutto product. Firstly, it seems that the product is primarily used and mentioned within a personal context, with family and friends being the top two user categories. This suggests that Prosciutto is often enjoyed in social settings, such as family gatherings or friendly get-togethers. Secondly, the product is mentioned in various locations, with Florida and Germany being the top two places. This indicates that Prosciutto has a broad appeal and is enjoyed in different regions, both within the United States and internationally. Thirdly, the usage of Prosciutto is commonly associated with brie and crackers. This suggests that the product is often used as part of a charcuterie or cheese platter, where it complements other items like cheese and crackers. Based on these findings, we can make some suggestions about the customer profile. The Prosciutto consumer is likely someone who values quality food and enjoys sharing it with loved ones. They may have a preference for social gatherings and appreciate the finer aspects of food, such as pairing Prosciutto with other complementary items like brie and crackers. To target this customer profile, it would be beneficial to emphasize the social aspect of enjoying Prosciutto, highlighting its versatility in different settings and its ability to enhance the overall dining experience. Additionally, marketing efforts could focus on the product's quality and its ability to pair well with other gourmet items, appealing to those who appreciate fine dining and culinary exploration. Overall, understanding the customer profile and usage patterns can help tailor marketing strategies and product positioning to effectively reach and engage the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, fontana prosciutto dipraga, slice, meat, ice pack. The most mentioned elements about product are taste rancid(25.00%).
The top 5 positive reviews are taste, meet, meat, gel pack, gel. The most mentioned elements about taste are good(33.33%).
taste rancid25.00%
fontana prosciutto dipraga25.00%
ice pack25.00%
gel pack16.67%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Prosciutto category has mixed sentiment with both pros and cons mentioned. The top pro aspect mentioned most is taste, which suggests that consumers enjoy the flavor of Prosciutto. However, the top 5 cons mentioned include issues with the product itself, such as slice, meat, and ice pack, as well as issues with specific brands or products like Fontana Prosciutto Dipraga. To improve product development and selection in the Prosciutto category, it may be helpful to address the specific cons mentioned by consumers. For example, improving the quality of the meat or packaging could help to address issues with slice and ice pack. Additionally, it may be helpful to conduct further research to understand why certain brands or products are associated with negative feedback, and work to improve those specific offerings. Overall, while the Prosciutto category has some areas for improvement, the fact that taste is the top pro aspect mentioned suggests that there is potential for growth and success in this market. By addressing consumer concerns and continuing to prioritize taste and quality, Prosciutto brands and products can continue to thrive.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Prosciutto for various reasons. To conclude the buyer motivation for this category, it appears that customers are attracted to the unique taste, high-quality ingredients, and the reputation of Prosciutto as a premium Italian cured meat. When it comes to the top feature that influences customers' purchasing decisions, the product description plays a crucial role. A well-crafted product description can effectively communicate the key selling points, such as the origin of the Prosciutto, the traditional curing process, and any special characteristics that set it apart from other similar products. It should highlight the flavor profile, tenderness, and the versatility of Prosciutto in various culinary applications. Based on the given data, here are some suggestions for Amazon listing optimization: 1. Highlight the unique selling points: Emphasize the distinct qualities of the Prosciutto, such as its origin, traditional production methods, and any certifications or awards it has received. This will help differentiate it from other products in the market. 2. Use descriptive language: Craft a compelling product description that vividly describes the taste, texture, and aroma of the Prosciutto. Use sensory words to engage the reader's imagination and make them crave the product. 3. Include serving suggestions and recipe ideas: Provide customers with inspiration on how to enjoy Prosciutto. Include suggestions for pairing it with other ingredients, using it in sandwiches, salads, or as a standalone appetizer. This will help customers envision the product's versatility and increase their desire to purchase it. 4. Leverage customer reviews: Incorporate positive customer reviews and testimonials in the product listing. This social proof can build trust and credibility, assuring potential buyers of the quality and satisfaction others have experienced. 5. Optimize keywords and search terms: Research and include relevant keywords in the product title, bullet points, and description to improve search visibility. This will help potential customers find the Prosciutto when searching for similar products. By implementing these optimization strategies, you can enhance the product's appeal, increase its visibility, and ultimately drive more sales on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
make right1
make right
shipping quality improve1
shipping quality improve
use more care1
use more care

Based on the limited information provided, it is difficult to fully analyze customer expectations for the Prosciutto category. However, I can provide some general insights and suggestions for sellers in this category. Prosciutto is a type of Italian dry-cured ham that is typically sliced thinly and served as an appetizer or in sandwiches. As a specialty food item, customers may have high expectations for the quality and authenticity of the product. They may also be looking for unique flavor profiles or variations on traditional recipes. To meet these expectations, sellers in the Prosciutto category should prioritize product development that focuses on high-quality ingredients and traditional preparation methods. They may also want to consider offering unique flavor profiles or variations on traditional recipes to appeal to a wider range of customers. In terms of marketing promotion factors, sellers should focus on highlighting the quality and authenticity of their products. They may want to emphasize the use of traditional preparation methods or the use of high-quality ingredients. They may also want to consider partnering with influencers or food bloggers to showcase their products and reach a wider audience. Overall, the Prosciutto category offers opportunities for sellers to differentiate themselves through high-quality products and unique flavor profiles. By prioritizing product development and marketing promotion factors, sellers can meet customer expectations and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sandra S.
While the product arrived quickly and in great condition I was expecting something that tasted like ham. It doesn't. It's very dry also.
Three StarsFeb. 2018
For the last person to comment with one star. Prosciutto is Prosciutto. Ham is Ham.
This says bone in prosciutto in the description and I received a boneless prosciutto and cannot get in contact with the company. Awful.
Patty Lemay
OkayJan. 2023
David S.
TOO saltyMar. 2020
Very salty and costly. I'll get mine locally.
Four StarsAug. 2015
I previously wrote my review. thank you
This is a great product! Customer service is fantastic!!
⭐️⭐️⭐️⭐️⭐️ 5 star Review. High Quality Product.
chris faetche
SatisfiedNov. 2021
Very satisfied.. not quite as aromatic as some I've had-but still very good.. slices were perfect, good packaging. Arrived still cold Really thought it was unsliced-Guess I didn't read the fine print..and there are conflicting answers in the Q&A concerning that..
Excellent!Jul. 2020
Excellent product! Highly recommended.

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