Protectants product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Protectants category on Amazon has a high level of customer satisfaction. With an average rating of 4.56 out of 5 and a total of 22,984 reviews, it is clear that many customers have purchased and used this product, and the majority of them have been satisfied with their purchase. As an AI language model, I cannot provide specific advice on the product itself, but based on the high level of customer satisfaction, it may be worth considering for those in need of a protectant. It is important to note that individual experiences may vary, and it is always a good idea to read through reviews and do additional research before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is morning, the most common location is car, the most common behavior is clean . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are either wives, husbands, or friends. This suggests that the product is likely being used in households where multiple people are sharing a vehicle or using it frequently. Additionally, the fact that the top three places to use the product are in cars, trucks, and other vehicles further supports this idea. The top two uses of the product are to clean and specifically to clean leather sectionals. This suggests that the product is likely marketed as a protectant for leather surfaces in vehicles. Based on this data, it is likely that the customer profile for this product is someone who is concerned with keeping their vehicle clean and well-maintained, particularly if they have leather seats or other leather surfaces. They may be someone who shares their vehicle with others, such as a family or group of friends, and wants to ensure that it stays in good condition. To appeal to this customer profile, the product could be marketed as a way to protect and extend the life of leather surfaces in vehicles. Advertisements could focus on the ease of use and effectiveness of the product, as well as the benefits of keeping a vehicle clean and well-maintained. Additionally, the product could be sold in larger quantities or as part of a bundle to appeal to households with multiple vehicles or frequent users.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, plastic, smell, wipe. The most mentioned elements about product are hard to use(0.39%), collect dust easily(0.32%).
The top 5 positive reviews are product, smell, clean, leather, cleaner. The most mentioned elements about product are easy to use(3.54%), leave no greasy residue(1.30%).
hard to use0.39%
collect dust easily0.32%
difficult to apply0.32%
do not last long0.32%
do not cover well0.26%
easy to use3.54%
leave no greasy residue1.30%
good quality1.04%
go on so easy0.71%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Protectants is the product itself, accounting for 18.42% of the mentions. The top five cons mentioned for vacuum are the product, bottle, plastic, smell, and wipe. Similarly, for the tip, the top five cons mentioned are the product, smell, clean, leather, and cleaner. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 26.06% of the mentions. Based on this information, it appears that the product itself is both a pro and a con in this category. This suggests that there may be mixed opinions about the effectiveness or quality of the protectants available. The cons mentioned, such as bottle, plastic, smell, and clean, indicate potential areas for improvement in product development. To address the cons, it would be beneficial for product developers to focus on enhancing the quality and effectiveness of the protectants. This could involve improving the packaging, reducing any unpleasant smells, and ensuring that the product is easy to clean. Additionally, considering alternative materials to plastic may be worth exploring to address the concerns related to it. Furthermore, it would be valuable to conduct market research and gather feedback from customers to better understand their needs and preferences. This can help in selecting or developing protectants that align with customer expectations and address the cons mentioned. In conclusion, while the product itself is both a pro and a con in the category of Protectants, there are specific areas for improvement such as packaging, smell, and cleanliness. By focusing on these aspects and gathering customer feedback, product developers can enhance the overall quality and appeal of protectants in the market.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to use2

Based on the data provided, it seems that customers are primarily motivated to buy protectants based on the product description. This suggests that customers are looking for detailed information about the product, including its features, benefits, and how it works. Some possible reasons why product description is the top feature could be that customers want to make sure they are buying the right product for their needs, and they want to know exactly what they are getting before making a purchase. Additionally, customers may be looking for specific information about the product's ingredients, safety, and effectiveness. To optimize an Amazon listing for protectants, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the product's ingredients, how it works, and how it can be used to protect different surfaces or materials. Additionally, it may be helpful to include customer reviews and ratings, as well as any relevant certifications or awards the product has received. By providing customers with the information they need to make an informed purchase, sellers can increase the likelihood of converting visitors into buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long60
last long
last longer
last awhile
last half long
last long longer
'before picture59
before after picture
before after photo
before picture
before after pic
before pic
4 last31
long last27
long last
long last
longer lasting27
last longer
linger longer
longer lasting
big bottle15
big bottle
bottle big
big container
large bottle
good result13
good result
hold up13
hold up

Based on the customer expectations mentioned, it seems that the primary concern for customers in the Protectants category is the longevity of the product. This suggests that customers are looking for a product that will provide long-lasting protection for their belongings, whether it be a car, furniture, or other items. The mention of "before picture" also indicates that customers are interested in seeing the results of the product before they make a purchase. This suggests that sellers should consider including before and after pictures in their marketing materials to showcase the effectiveness of their product. The mention of "4 last" is a bit unclear, but it could potentially refer to customers looking for a product that is easy to apply and lasts for a long time. This could be interpreted as customers wanting a product that is both effective and convenient to use. Based on these customer expectations, sellers in the Protectants category should prioritize product development that focuses on creating long-lasting and effective products that are also easy to use. Marketing efforts should focus on showcasing the longevity and effectiveness of the product through before and after pictures and customer testimonials. Additionally, sellers should consider offering promotions or discounts to incentivize customers to try their product and share their positive experiences with others.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

2005 Camry and I've 'cleaned' the headlights 3 times so far in the past using toothpaste and a bit of elbow grease. This stuff is like putting on car wax and immediately rubbing off and headlights looked GOOD. Perhaps not like brand new, but real good. Used some cleaner on a friend's 2006 Volvo and results not quite as good, but then the starting condition was worse. I imagine one could have really yellowed lenses that would require more extensive and more expensive treatment. For the $10 or so, definitely worth trying. Probably good to use on older cars that haven't yet started showing ageing. Catch the problem before you have the problem.
AwesomeNov. 2018
My headlights were cloud and oxidized. Applied with a paper towel and wiped off. Simple and easy. Headlights look great. Wish I took before and after pictures. Great product!!
Not ImpressedNov. 2021
My experience with this product..... I had higher expectations than the results I experienced. Not satisfied with what it was touted to do for my foggy headlights. So....I will try something else.
Five StarsNov. 2017
Works great!!!
Carla Frazier
It works!Jan. 2019
Headlights are bright and clear finally.
Worked okFeb. 2018
Um ... worked ok was expecting better results probably due to method applied
Five StarsJan. 2017
Cleans clouded headlights with minimal effort.
I submit this review after having tired the Turtle Wax Headlight process. It didn’t work at all. This product is very easy to use and doesn’t require a lot of work. I have a 2007 Mustang and noticed that, at night, the headlights weren’t as vibrant as they once were. Especially when compared to LED and halogens, I need all the help I can get. I saw this product on a YouTube video that compared it to the homeopathic toothpaste process. This product worked better, so I ordered it. After having issue with the Turtle Wax product, I didn’t expect much difference. I was a little surprised. They ended up restoring them at least 50%. The headlights do not end up perfect. Anyone that tells you as such is lying. With that said, every headlight is different, but the product works and improves a lot. I wish the product had a smaller version sold for a lower price because, unless you are a car detailer, you won’t need this size bottle any time soon.
My headlights were on a 2009 ford P/U and very bad, sanded with light 800 and 1500 grit and polished and they look like new again.
J. Dilworth
Not so greatJul. 2012
Although this product seems to be rated highly by other buyers it fell way short of my expectations. My van is 5 years old and does not have severe discoloration but this product removed very little of it. I advise using one of the heavier duty products.

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