Puffed Snacks product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cheetos Popcorn, Cheddar, Flamin' Hot & Jalapeño Cheddar Variety Pack,0.625oz (Pack of 40) (Assortment May Vary)
LesserEvil Himalayan Pink Salt Power Curls, Grain Free, Minimally Processed, Avocado Oil, Egg White Protein, 1.5 Oz, Pack of 7
Hippeas Organic Chickpea Puffs, Bold & Spicy Variety Pack: Barbecue, Sriracha, 1 Ounce (Pack of 18), 4g Protein, 3g Fiber, Vegan, Gluten-Free, Crunchy, Plant Protein Snacks
HIPPEAS Organic Chickpea Puffs + Vegan White Cheddar | Vegan, Gluten-Free, Crunchy, Protein Snacks, 1.5 Ounce, 12 Count
Utz Cheese Balls Barrel, Tasty Snack Baked with Real Cheddar Cheese, Delightfully Poppable Party Snack, Gluten, Cholesterol and Trans-Fat Free, Kosher Certified, 36.5 Oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Puffed Snacks, has a high level of customer satisfaction. With an average rating of 4.54 out of 5 and a total of 6718 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is important for businesses to continue to prioritize customer satisfaction by consistently delivering high-quality products and addressing any concerns or issues that may arise. Additionally, it may be beneficial to gather feedback from customers to identify areas for improvement and make necessary adjustments to the product or customer service.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is school, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, with 498 mentions, followed by "son" with 160 mentions and "daughter" with 138 mentions. This suggests that the product is popular among families and is likely targeted towards children. In terms of the top three places where this product is used, "school" takes the lead with 51 mentions, followed closely by "grocery" with 47 mentions, and "house" with 29 mentions. This indicates that the product is commonly consumed in school settings, possibly as a snack or lunch option, and is also purchased at grocery stores for consumption at home. Furthermore, the top two usages of the product are as a "snack" with 180 mentions and for "lunch" with 68 mentions. This suggests that the product is primarily consumed as a convenient and tasty snack option, but it also serves as a viable lunch alternative for some consumers. Based on this analysis, we can infer that the customer profile for this product is likely parents or caregivers who are looking for convenient and enjoyable snacks for their children. The product's popularity among kids indicates that it appeals to their taste preferences and is likely marketed with attractive packaging or branding that appeals to younger audiences. To further cater to this customer profile, it would be beneficial to focus on promoting the product's nutritional value and highlighting any health benefits it may offer. Additionally, considering partnerships or collaborations with schools or educational institutions could help increase brand visibility and establish the product as a trusted and preferred snack option for children. Furthermore, exploring additional distribution channels, such as targeting convenience stores or online platforms, could help reach a wider customer base and make the product more accessible to busy parents. Engaging with parents through social media platforms or parenting communities can also be an effective way to build brand loyalty and gather feedback for product improvement. Overall, understanding the customer profile and their preferences will be crucial in developing marketing strategies and product enhancements to maintain and expand the product's success in the puffed snacks category.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bag, chip, product, flavor, texture. The most mentioned elements about bag are stale(6.01%), small(2.70%).
The top 5 positive reviews are flavor, taste, snack, portion size, bag. The most mentioned elements about flavor are good(12.75%), like like(2.41%).
taste like straight plastic1.20%
pop out0.90%
like like2.41%
not overwhelm0.28%
portion size5.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Puffed Snacks is the bag, accounting for 21.02% of the mentions. Additionally, the top five cons of vacuum-sealed snacks are the bag, chip, product, flavor, and texture. On the other hand, the top pro aspect mentioned most is flavor, accounting for 20.40% of the mentions. The top five cons of the puffed snacks themselves are flavor, taste, snack, portion size, and bag. From this analysis, it appears that the bag is a common concern among consumers, both in terms of the packaging and its impact on the product itself. Additionally, flavor is a significant factor, with both positive and negative mentions. It is important to note that the specific issues with the chip, product, texture, taste, portion size, and snack are not explicitly mentioned, but they are considered cons by consumers. To improve product development and selection in this category, it would be beneficial to address the bag-related concerns. This could involve exploring alternative packaging options that maintain the freshness and quality of the puffed snacks while also being more convenient or user-friendly. Additionally, focusing on enhancing the flavor and taste of the snacks could help attract more positive feedback from consumers. Overall, by addressing the bag-related issues, improving flavor, and considering the other cons mentioned, product developers can work towards creating a more satisfying and enjoyable experience for consumers in the Puffed Snacks category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
40 bag of flame hot cheetos1
depict in a treasure box1
different than other snacks . had1

Based on the data provided, it seems that customers are primarily motivated to buy puffed snacks based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in driving sales in this category. However, it's also worth noting that product description is the second most mentioned factor, indicating that customers are paying attention to the details of the product before making a purchase. This could be because puffed snacks come in a variety of flavors and textures, and customers want to make sure they're getting a product that meets their preferences. To optimize an Amazon listing for puffed snacks, it's important to focus on both social proof and product description. Including customer reviews and ratings can help build trust and credibility with potential buyers, while also highlighting the unique features and benefits of the product in the description can help persuade them to make a purchase. Additionally, using high-quality images and providing clear information about the ingredients and nutritional value of the snacks can also be effective in driving sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
expiration date15
expiration date
long expiration date
expiration date 4
expiration date long
expiration date check
fresh one
freshness good
less pricey6
less expensive
more affordable
bag big5
big bag
bag big
bag large
large bag
price cheap
more vanilla flavor4
more flavor
more flavoring
bag more3
more in bag
fresh product3
fresher product
item fresh
product fresh not stale
large portion size3
large portion size
portion big
portion size large

Analysis of Customer Expectations for Puffed Snacks: Based on the mentioned customer expectations, it is clear that expiration date, quality, and freshness are key factors that customers consider when purchasing puffed snacks. Let's delve deeper into each expectation: 1. Expiration Date (15 mentions): Customers are concerned about the shelf life of puffed snacks. They want to ensure that the product they purchase has a reasonable expiration date, indicating that it will remain fresh and safe to consume for a reasonable period. Sellers should prioritize providing clear and accurate expiration dates on their packaging to instill confidence in customers. 2. Good Quality (8 mentions): Customers expect puffed snacks to be of high quality. This includes factors such as taste, texture, and overall satisfaction. Sellers should focus on developing products that consistently meet or exceed customer expectations in terms of quality. Conducting taste tests, using quality ingredients, and ensuring consistent production processes can help achieve this. 3. Freshness (6 mentions): Customers desire puffed snacks that are fresh and crispy. Stale or soggy snacks can be disappointing and may lead to negative reviews or loss of repeat customers. Sellers should prioritize packaging and storage methods that maintain the freshness of the product, such as using airtight packaging or resealable bags. Suggestions for Product Development Prioritization: 1. Expiration Date: Ensure that the product has a reasonable shelf life and clearly display the expiration date on the packaging. Regularly assess and improve storage and distribution processes to maintain product freshness. 2. Quality: Invest in research and development to create puffed snacks with superior taste, texture, and overall quality. Conduct taste tests and gather feedback from customers to refine the product. 3. Freshness: Implement packaging solutions that preserve the freshness of the snacks, such as resealable bags or innovative packaging technologies. Regularly monitor and improve storage conditions to prevent staleness. Marketing Promotion Factors: 1. Emphasize Expiration Date: Highlight the extended shelf life of the product to assure customers of its freshness and longevity. Use clear and concise messaging to communicate this benefit. 2. Quality Assurance: Promote the high-quality ingredients, production processes, and taste of the puffed snacks. Leverage customer testimonials or expert endorsements to build trust and credibility. 3. Freshness Guarantee: Communicate the freshness of the snacks through marketing materials. Use visuals or descriptions that evoke a sense of crispness and highlight the steps taken to maintain freshness. By prioritizing these factors in product development and incorporating them into marketing strategies, sellers can meet and exceed customer expectations for puffed snacks, leading to increased customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dave Hamm
Arrived promptly, but the tin only contained one bag of Flamin "Hot," which had expired in Jan 2022. It is now November, 2022. I give them a "1" because that is the lowest rating I can give.
Marisol Lopez
THE PRICE!!!Jun. 2022
They have to be joking with the price.
Great giftFeb. 2022
Makes a great gift. Everyone loves the popcorn
BEWARE! This is a tin can with 2 BAGS of popcorn! The bags are each 7 oz and you can buy them at the grocery store for much less. When you open the popcorn and put in the can, it fills about halfway. I would buy only if it's the tin can you want. The can is different design than advertised.
Duo flavorFeb. 2022
We love Cheetos in our household. This is great snack for watching movies and you can enjoy your flavor. My son loves the hot Cheetos popcorn while my husband eats the cheddar popcorn
Just received in time for Christmas! Placed under the Christmas tree. Super cute tin - will keep this one for a long time. Popcorn was in individual bags. Enough to treat a family of four.
they was nasty and tasted funny
Good!Jan. 2022
Great gift!
They were very still and my packages were smashed
xiaosong niu
Ordered on Dec 28 2022, received on Jan 5 and found out it says “USE BY Jan 17 2023”. I would rate it 0 star if there was such an option. Do not buy it.

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