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Putties product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
No Image
Average Ratings
4.5
Total Reviews
3,230
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Putties category on Amazon has a fairly high level of customer satisfaction. With an average rating of 4.45 out of 5 and a total of 3230 reviews, it appears that customers are generally happy with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the experiences of all customers who have purchased Putties on Amazon. It's also possible that some products in this category may have higher or lower ratings than the average. If you're considering purchasing a Putties product on Amazon, it's a good idea to read through the reviews carefully to get a sense of what other customers have experienced. Look for patterns in the reviews, such as common complaints or issues that customers have had with the product. Additionally, it's always a good idea to do your own research on the product and the brand before making a purchase. Check out the product description, read up on the brand's reputation, and compare prices and features with other similar products in the category. Overall, while the data suggests that the Putties category on Amazon has a high level of customer satisfaction, it's important to do your own due diligence before making a purchase to ensure that you're getting a product that meets your needs and expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is salon, the most common behavior is shower i . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are the son, husband, and kid. The son has the highest number of mentions (211), followed by the husband (105) and the kid (39). This suggests that the product is popular among individuals of different age groups within a family setting. When it comes to the top three places to use the product, the salon takes the lead with 15 mentions, followed by the school (8 mentions) and the car (7 mentions). This indicates that the product is commonly used in professional settings like salons, as well as in educational environments and during travel. In terms of usage, the product is most frequently used in the shower (26 mentions) and for styling purposes (21 mentions). This suggests that the product is effective for grooming routines, particularly in wet conditions like the shower, and for achieving desired hairstyles. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to appeal to a wide range of users within a family, including sons, husbands, and kids. This indicates that it has versatile applications and can cater to different needs and preferences. Additionally, the product's popularity in salons suggests that it may be of professional quality, appealing to individuals who value high-performance grooming products. To further enhance the customer profile, it would be beneficial to gather more data on the specific needs and preferences of each user group. This could involve conducting surveys or interviews to understand their motivations for using the product and any specific features they value. Additionally, exploring marketing strategies that target these user groups, such as family-oriented advertisements or collaborations with salons, could help increase brand awareness and attract more customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, hold, putty, scent. The most mentioned elements about product are do not have a strong hold on the two thing(2.29%), hard to use(1.91%).
The top 5 positive reviews are product, smell, hold, scent, shampoo. The most mentioned elements about product are lather really well(2.18%), hold just good(1.27%).
Cons
product26.72%
do not have a strong hold on the two thing2.29%
hard to use1.91%
smell so bad1.91%
sticky1.15%
a lot thicker than i need it to be0.76%
smell14.12%
hold11.45%
putty4.96%
scent3.44%
Pros
product23.41%
lather really well2.18%
hold just good1.27%
make my hair feel and look good1.09%
good for my hair0.91%
good quality0.91%
smell10.89%
hold8.53%
scent8.17%
shampoo4.90%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Putties is the product itself, accounting for 26.72% of the mentions. The top five cons mentioned for the vacuum are the product, smell, hold, putty, and scent. On the other hand, the top pro aspect mentioned most frequently is the product itself, accounting for 23.41% of the mentions. The top five cons mentioned for the tip are the product, smell, hold, scent, and shampoo. Based on this information, it appears that the product itself is a significant concern for customers across all three categories. This suggests that there may be issues with the quality, effectiveness, or overall satisfaction with the putties, vacuum, and tip products. To improve product development and selection, it would be beneficial to address the common cons mentioned, such as the smell, hold, scent, and shampoo. This could involve improving the fragrance or scent of the product, enhancing its ability to hold or adhere properly, and ensuring it is compatible with various hair types or textures. Additionally, it would be valuable to gather more specific feedback from customers to understand their exact concerns and preferences. Conducting surveys, focus groups, or engaging in social media listening can provide valuable insights into what customers are looking for in putties, vacuums, and tips. This information can guide product development efforts and help in selecting or creating products that better meet customer needs and expectations. Overall, by addressing the cons mentioned and focusing on improving the product quality, scent, hold, and compatibility, it is possible to enhance customer satisfaction and drive better product selection in the category of Putties.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others11
ability to1
amber1
bravery1
cool gel1

Based on the data provided, it seems that customers primarily buy putties based on the product description. This indicates that the way the product is presented and described plays a crucial role in attracting buyers. The product description is the top feature mentioned, accounting for 41.07% of customer motivations. There could be several reasons why the product description is so influential. Firstly, a well-written and detailed description helps customers understand the features, benefits, and potential uses of the putty. It provides them with the necessary information to make an informed purchasing decision. Additionally, a compelling product description can create a sense of trust and credibility. It allows customers to visualize how the putty can solve their problems or meet their needs. A clear and concise description can also help customers differentiate the product from competitors, making it more appealing. Based on these findings, optimizing the Amazon listing for putties should focus on enhancing the product description. Here are a few suggestions: 1. Be descriptive: Provide detailed information about the putty's features, materials, size, and any unique qualities. Highlight its benefits and potential uses to help customers understand its value. 2. Use persuasive language: Craft the description in a way that appeals to customers' emotions and desires. Use engaging language to create a sense of excitement or curiosity about the product. 3. Include customer reviews: Incorporate positive customer reviews in the product description. This adds social proof and builds trust, as customers often rely on the experiences of others when making purchasing decisions. 4. Utilize bullet points: Break down the key features and benefits of the putty using bullet points. This makes the information more scannable and easily digestible for potential buyers. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research popular search terms related to putties and incorporate them naturally into the text. By implementing these optimization strategies, sellers can enhance the product description and increase the likelihood of attracting and converting potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
firm hold6
strong hold
moderate hold
last long6
last long
last long long
hold good4
hold good
good hold
hold strong
cheap3
cheap
extra hold3
more hold
enough hold
unscented3
unscented
achieve volume2
add volume
increase volume
aroma2
good scent
scent
good2
good
good result2
good result

Analysis of Customer Expectations for Putties: Based on the customer feedback, it is clear that customers have three main expectations when it comes to putties: a firm hold, long-lasting effects, and the ability to hold well. These expectations were mentioned multiple times, indicating their importance to customers in this category. 1. Firm Hold: Customers value putties that provide a strong grip or hold. This suggests that they are looking for products that can securely hold their hair or style in place without easily losing its shape. 2. Last Long: Customers desire putties that have a long-lasting effect. They want a product that can maintain its hold throughout the day, even in challenging conditions such as humidity or wind. 3. Hold Good: Customers expect putties to hold well, meaning they should be able to maintain the desired style without becoming flaky, greasy, or losing their effectiveness over time. Suggestions for Product Development Prioritization: To meet customer expectations and stand out in the market, sellers should prioritize the following factors in product development: 1. Formulation: Focus on developing putties with advanced formulas that provide a firm hold, long-lasting effects, and excellent holding capabilities. Consider using ingredients that enhance grip and durability without compromising on ease of use or hair health. 2. Testing: Conduct rigorous testing to ensure that the putties meet customer expectations. Test the products in various conditions to ensure they can withstand different environments and still deliver the desired results. 3. Packaging: Pay attention to packaging design and functionality. Customers often associate quality with the overall presentation of a product. Consider packaging that is easy to use, visually appealing, and provides clear instructions on how to achieve the desired style. Marketing Promotion Factors: To effectively promote putties and attract customers, consider the following factors: 1. Clear Messaging: Clearly communicate the key benefits of the putties, emphasizing their firm hold, long-lasting effects, and excellent holding capabilities. Highlight how these features differentiate your product from competitors. 2. Demonstrations and Tutorials: Create engaging content, such as videos or tutorials, that demonstrate how to use the putties effectively. Show customers the versatility of the product and how it can help them achieve different styles. 3. Customer Reviews and Testimonials: Encourage satisfied customers to share their positive experiences with the putties. Display customer reviews and testimonials on your website or social media platforms to build trust and credibility. 4. Influencer Collaborations: Partner with relevant influencers or hairstylists who can showcase the putties to their followers. Influencers can provide authentic reviews and demonstrate the product's effectiveness, reaching a wider audience. By prioritizing product development based on customer expectations and implementing effective marketing strategies, sellers can meet customer needs, differentiate their products, and increase customer satisfaction and loyalty in the competitive putties market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Chris
Purchased
Fragrance!Jul. 2022
I bought because Kuene discontinued their Blend Shape. This seemed to have the same consistency. However, the fragrance was overpowering and nasty. They need to make their products unscented! I returned the product.
Wow awesomeMay 2022
Great
The manipulator has become more slimy and harder to spread in the hair. Once in the hair, very difficult to style.
Qaisra
Purchased
Nice holdOct. 2022
I recently cut my hair short and wanted to use something other than hairspray or mouse to style it. This works great! Has great hold even for my fine hair
Samanta
Purchased
when I applied this hair product, apart from tangled hair, I didn’t get anything. Moreover, I barely combed it. THIS DID NOT FIT MY HAIR
YES... BUT!Jul. 2018
The only problem that i give to this product is that when you have really dry hair and you try to put this on it kinda hurts since it's like putting on glue so it grabs your hair pulling it back and everything like that which some people don't like. BUT the smell is to die for unique and just overall makes you smell VERY good! But once you get past the hair grabbing part of this product its amazing!
Hambagahle
Purchased
The requirement to first decompose in the hand before use is strange although not difficult. One must then experiment in order to establish the amount required either as a styling compound or a hold dressing.
that guy
Purchased
Smooth application and good hold, only complaint Is the price.
David S
Purchased
Very Very difficult to use. You must really work with it to get the consistency correct. Too much trouble, not worth it.
Zed-4
Purchased
Five StarsDec. 2017
My favorite hairstyling product. It’s perfect hold, not frim like rock, and it’s mat which I love 5/5.

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