Quilling product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Quilling products on Amazon is quite high at 4.58 out of 5. This indicates that customers are generally satisfied with their purchases in this category. Additionally, with a total of 1959 reviews, it suggests that there is a significant number of customers who have shared their experiences and opinions. The high average rating and substantial number of reviews indicate a positive level of customer satisfaction. It implies that the majority of customers are happy with the Quilling products they have purchased from Amazon. This is a good sign for potential buyers, as it suggests that they can expect a high-quality and satisfactory experience when purchasing Quilling items. Based on this information, my advice would be to continue offering a wide range of Quilling products on Amazon, ensuring that they meet the expectations of customers. It would also be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can further enhance the reputation and credibility of the products. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can help maintain a high level of customer satisfaction and loyalty.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is art table, the most common behavior is quilling . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are daughters, followed by friends and kids. The top places to use the product are at an art table, in a car, and at a child care center. The two most popular uses of the product are quilling and roll flower. From this data, we can infer that the customer profile is likely to be parents or caregivers who are looking for a fun and creative activity for their children. The fact that the product is used in child care centers also suggests that it may be popular among educators and childcare professionals. To appeal to this customer profile, the product could be marketed as a fun and educational activity for children, with an emphasis on its use in child care settings. The product could also be promoted as a way to encourage creativity and artistic expression in children. In terms of product development, the company could consider expanding the range of quilling and roll flower designs to appeal to a wider audience. They could also explore partnerships with child care centers and schools to promote the product and offer workshops or classes.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, tip, glue, needle, opening. The most mentioned elements about bottle are small(4.29%), hard to squeeze(1.90%).
The top 5 positive reviews are tip, bottle, tool, needle, paper. The most mentioned elements about tip are good(2.45%), small(1.75%).
hard to squeeze1.90%
not easy to drink out of1.43%
leak from the top of the bottle0.95%
never clog1.40%
allow a small amount of liquid to be squezzed out in a controlled manner0.35%
close tightly for good cutting0.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of Quilling is the bottle, accounting for 12.86% of the mentions. Additionally, the top five cons of using a vacuum for Quilling include the bottle, tip, glue, needle, and opening. On the other hand, the top pro aspect mentioned most is the tip, accounting for 10.84% of the mentions. However, the top five cons of the tip are the tip itself, bottle, tool, needle, and paper. Based on this information, it appears that the bottle is a significant drawback in both cases, whether it is related to the vacuum or the tip. The glue, needle, and opening are also mentioned as cons when using a vacuum for Quilling. On the positive side, the tip is highlighted as a pro aspect, suggesting that it is valued by users. To improve product development and selection in this category, it would be beneficial to address the issues related to the bottle. This could involve improving the design, functionality, or ease of use of the bottle. Additionally, considering the cons associated with the tip, such as the tool, needle, and paper, it may be worth exploring ways to enhance these aspects to provide a better overall experience for users. Overall, the sentiment analysis suggests that there are both pros and cons in the Quilling category. By focusing on addressing the mentioned cons and enhancing the highlighted pro aspects, product developers can create a more appealing and user-friendly product for Quilling enthusiasts.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come with a case1
delivery date1
diverse color lid1
diversity of instrument1

Based on the data provided, it seems that customers are primarily motivated to buy quilling products based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, benefits, and potential uses. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. This suggests that customers may be drawn to quilling products based on their visual appeal or the positive experiences of others. To optimize Amazon listings for quilling products, it is important to focus on creating detailed and informative product descriptions. This can include highlighting the unique features and benefits of the product, as well as providing clear and concise instructions for use. Additionally, incorporating high-quality images and videos can help to showcase the product and attract potential customers. Finally, leveraging customer reviews and recommendations can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bottle more5
more bottle
small funnel
difference in tip size2
tip different size
tip in different size
large size2
2 different color1
2 color
3 mm paper1
3 mm paper
add to oil1
add drop of oil

Analysis of Customer Expectations for Quilling: Based on the customer feedback, it is clear that there are several key expectations for Quilling products. The most frequently mentioned expectations include the need for more bottles, funnels, and instructions. Let's delve deeper into each of these expectations: 1. Bottle: Customers have expressed a desire for more bottles. This suggests that the current packaging might not be sufficient for their needs. Sellers should consider offering larger bottle sizes or providing multiple bottles in a single package. This would allow customers to have a greater quantity of Quilling materials readily available, reducing the need for frequent repurchases. 2. Funnel: The mention of funnels indicates that customers are looking for a convenient way to transfer Quilling materials from the bottle to their workspace. Sellers could consider including a funnel with their products or offering it as a separate accessory. This would enhance the user experience and make it easier for customers to handle the delicate Quilling strips. 3. Instruction: Customers have expressed the need for clearer instructions. Quilling can be a complex craft, and detailed instructions are crucial for beginners and even experienced users. Sellers should invest in creating comprehensive and easy-to-understand instruction manuals or tutorial videos. This would help customers learn and master Quilling techniques, leading to greater satisfaction with the product. Product Development Prioritization Suggestions: 1. Address the bottle size: Sellers should prioritize developing larger bottle sizes or offering multiple bottles in a package. This would cater to customers who require a larger quantity of Quilling materials and reduce the need for frequent repurchases. 2. Include a funnel: Sellers should consider including a funnel with their Quilling products or offering it as a separate accessory. This would enhance the convenience of transferring materials and improve the overall user experience. 3. Improve instructions: Sellers should invest in creating comprehensive and easy-to-understand instruction manuals or tutorial videos. This would help customers, especially beginners, learn and enjoy the art of Quilling. Marketing Promotion Factors: 1. Highlight product features: Emphasize the larger bottle sizes or multiple bottles in a package as a unique selling point. This would attract customers who require a greater quantity of Quilling materials. 2. Showcase convenience: Promote the inclusion of a funnel as a value-added feature. Highlight how it simplifies the process of transferring materials, making Quilling more accessible and enjoyable. 3. Emphasize learning resources: Market the improved instructions as a benefit to customers. Highlight the clarity and comprehensiveness of the instructions, showcasing how they can help users master Quilling techniques and create beautiful crafts. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can enhance customer satisfaction, attract new customers, and establish a strong presence in the Quilling market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Judy Horne
It is difficult to keep the fine tip from clogging up and not being able to clear it
Good for precision but way too small
Diana Rivera
Lo compre porque lo vi y se veía que salía muy bien el pegamento pero no es así. Tengo 3 potecitos llenos de pega escolar y al principio salía el pegamento y ahora se me hace fuertísimo apretar el potecito y nada que sale el pegamento. Lo siento 😢
Such a great concept, and the tiny tip is much needed for the cards I make, except the tip-hole is so small it’s hard for the glue to pass through, and it clogs easy. One of the tips was already broken off. I had high hopes for these, but just not worth it in my opinion.
I purchases these to use for my rhinestone tumblers. I put Liquid fusion glue in the bottle and use the needle tip to apply a thin amount of glue. Works great. Make sure to clean when you are done to avoid clogging however.
K. English
These are wonderful. They allow me to have a very thin or thick line of paint. They don't leak and I would order them again
It says you are getting 10 units. I received 6 bottles 4 needlt tip lids and 12 of the little tip covers.
Good value for money
this item was exactly what I expected and what I needed thank you
Perfect to use in my paper crafting. Delivers just the right amount of glue.

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