Quilling Strips product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Quilling Strips category on Amazon is quite high at 4.69 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 1296 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these Quilling Strips. The high average rating and the substantial number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers are happy with their purchases and have had a positive experience with the Quilling Strips in this category. Based on this information, my advice would be to continue providing high-quality Quilling Strips and maintaining excellent customer service. It's important to consistently meet or exceed customer expectations to ensure continued satisfaction. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers to the products in this category. Monitoring customer feedback and addressing any concerns or issues promptly is also crucial. This will help maintain a positive reputation and further enhance customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is nursery, the most common behavior is quilling . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Quilling Strips product are the daughter, friend, and granddaughter. The daughter received the highest number of mentions (20), followed by the friend (15) and granddaughter (13). This suggests that the product appeals to a wide range of individuals, including family members and close friends. When it comes to the places where this product is commonly used, the nursery received the most mentions (2), followed by the apartment and bath, each with one mention. This indicates that the product is versatile and can be used in various settings, including both personal and shared spaces. In terms of usage, the most popular application of the Quilling Strips is for quilling, with a significant number of mentions (71). This suggests that customers primarily use the product for their creative and artistic endeavors. Additionally, the product is frequently used for gift-giving purposes, with 37 mentions. This indicates that customers appreciate the Quilling Strips as a unique and thoughtful gift option. Based on this analysis, we can draw some conclusions about the customer profile. The data suggests that the product appeals to individuals who enjoy engaging in creative activities, such as quilling. It also indicates that the product is popular among people who value personal connections, as it is frequently mentioned in relation to family members and friends. Furthermore, the fact that the product is used for gift-giving purposes suggests that customers are likely to be thoughtful and considerate individuals who appreciate unique and artistic items. To cater to this customer profile, it would be beneficial to emphasize the creative aspects of the Quilling Strips in marketing materials. Highlighting the product's versatility and its potential for creating personalized gifts could also be effective. Additionally, targeting specific age groups, such as young adults or individuals with grandchildren, might help reach the intended audience more effectively.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are strip, paper, instruction, glue bottle, white strip. The most mentioned elements about strip are short out(3.51%), do not let you see the metallic(1.75%).
The top 5 positive reviews are color, paper, quality, tool, metallic quilling strip. The most mentioned elements about color are good(9.93%), look good(6.74%).
short out3.51%
do not let you see the metallic1.75%
short no long than 15 "1.75%
short than most other paper strip1.75%
short than normal1.75%
glue bottle3.51%
white strip1.75%
look good6.74%
metallic quilling strip0.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Quilling Strips is the strip itself, accounting for 14.04% of the mentions. Additionally, the top five cons of vacuum are strip, paper, instruction, glue bottle, and white strip. On the other hand, the top pro aspect mentioned most is color, accounting for 28.72% of the mentions. The top five cons of the tip are color, paper, quality, tool, and metallic quilling strip. Based on this information, it appears that the strip is a significant concern for users, as it is mentioned as both a con aspect and a con of the vacuum and tip. This suggests that there may be issues with the quality or functionality of the strips, which could be improved upon in product development. On the positive side, the color is mentioned as a pro aspect, indicating that users appreciate the variety and vibrancy of colors available in Quilling Strips. This could be a strong selling point for this category. To improve product development and selection, it would be beneficial to address the concerns related to the strip. This could involve improving the quality of the strips, ensuring they are easy to use, and providing clear instructions on how to handle them. Additionally, considering the feedback regarding color, it would be wise to continue offering a wide range of attractive colors to cater to the preferences of users. Overall, by addressing the cons related to the strip and capitalizing on the pro aspect of color, product developers can enhance the user experience and make Quilling Strips a more appealing choice for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come in good color1
delivery date1
metallic paper1
pastel colour of1
pre cut1

Based on the data provided, it seems that customers are primarily motivated to buy Quilling Strips due to the product description. This suggests that customers find the information provided in the product description to be compelling and influential in their purchasing decisions. There could be several reasons why the product description is the top feature for buyers. Firstly, Quilling Strips may be a niche product, and customers rely heavily on the description to understand its features, uses, and benefits. Additionally, a well-written product description can effectively communicate the quality, durability, and versatility of the Quilling Strips, making it more appealing to potential buyers. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Ensure that the product description is detailed, informative, and engaging. Highlight the unique features, benefits, and potential applications of the Quilling Strips. Use clear and concise language to make it easy for customers to understand. 2. Include customer reviews: Incorporate positive customer reviews in the product description. This can help build trust and credibility, as potential buyers often rely on the experiences of others when making purchasing decisions. 3. Use high-quality images: Include high-resolution images that showcase the Quilling Strips from different angles. This will give customers a better understanding of the product's appearance and quality. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to Quilling Strips. Incorporate these keywords strategically in the product title, description, and bullet points to improve visibility in search results. 5. Provide clear pricing and shipping information: Ensure that the pricing and shipping details are clearly stated in the product description. Transparency in these aspects can help customers make informed decisions and avoid any surprises during the checkout process. By implementing these suggestions, you can optimize the Amazon listing for Quilling Strips and attract more customers by leveraging the power of a compelling product description.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big sheet of paper2
big paper strip
large size paper
more shade2
more shade
more strip2
more strip
sell color separately1
sell color individually
3 mm paper1
3 mm paper
add more color option1
more color option
bag big1
large bag
basic usage instruction1
instruction on use
big wider1

Based on the customer feedback, it seems that there are three main expectations for Quilling Strips: the ability to purchase colors separately, clear instructions, and a large sheet of paper to work on. The first expectation is that customers want to be able to purchase colors separately. This suggests that sellers should consider offering individual colors for sale, rather than only selling pre-packaged sets. This could be a good way to attract customers who are looking for specific colors to complete a project or who want to experiment with different color combinations. The second expectation is that customers want clear instructions. This is important because quilling can be a complex and intricate craft, and customers may need guidance to get started or to create more advanced designs. Sellers should prioritize creating detailed instructions that are easy to follow, with clear diagrams and step-by-step instructions. The third expectation is that customers want a large sheet of paper to work on. This suggests that sellers should consider offering larger sizes of quilling paper, or even selling rolls of paper that customers can cut to their desired size. This could be a good way to appeal to customers who want to create larger or more complex designs. In terms of product development prioritization, sellers should focus on creating clear instructions and offering individual colors for sale. These are the two most frequently mentioned expectations, and addressing them could help to attract more customers and increase sales. In terms of marketing promotion factors, sellers should emphasize the versatility and creativity of quilling as a craft. They could showcase examples of different designs and color combinations, and highlight the many different ways that quilling can be used to create unique and beautiful projects. They could also offer tutorials or workshops to help customers get started with quilling and to inspire them to try new techniques and designs.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

There is so much in this kit.... definitely worth purchasing. I am a beginner and watched videos to help me, the quality of the paper strips was excellent.
Jenny Zheng
Good!Feb. 2021
Very good product, easy for beginners
Tiger Laura
The directions are super easy to follow and great for a beginner or advanced quiller. I made ornaments for my coworkers and everyone was very impressed. This kit included an instructional book, white paper, blue paper, and shiny white paper. If you don't already have quilling supplies, you will need to purchase a slotted tool separately.
Peggy Melka
Great quilling kit! Quality is just fantastic!
love the colors
PerfectFeb. 2019
It made me so happy. Its so good
Dont send a product to the United States without providing instructions in English. Poor
Disappointed!Dec. 2020
No instruction included. I had to go on-line to find an instruction. Too much trouble.
Pen Name
Great craftJul. 2022
The colors are very vibrant easy to use. The board with the different shapes helps me to make all the right sizes and no more guessing. The glue with the metal top is amazing I have not had a problem with glue not coming out and or clogging. The tip on the glue bottle is amazing precise just where I need it and not all over the place and the glue itself dries fast.
Sharon Clarke
I am visiting the US for the winter and unfortunately left all my quilling material at home in Canada. When this arrived I was amazed at how much was in the kit. Even the scissors were strong. For the amount it costs, it is a great deal. Would order from this company again! Sharon

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