Quilting product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for quilting products on Amazon is quite high at 4.72 out of 5. This indicates a generally high level of customer satisfaction within the quilting category. Additionally, the fact that there are a total of 18,831 reviews suggests that there is a significant customer base for quilting products on Amazon. Given the high average rating and the large number of reviews, it can be inferred that customers are generally pleased with the quilting products available on Amazon. This level of satisfaction could be attributed to factors such as the quality of the products, the variety of options, and the overall shopping experience on the platform. Based on this information, my advice would be to continue focusing on maintaining the high quality of quilting products and ensuring a diverse range of options for customers. It would also be beneficial to encourage customers to leave reviews, as this helps build trust and provides valuable feedback for both the sellers and potential buyers. Furthermore, sellers in the quilting category could consider implementing strategies to engage with customers, such as offering tutorials, tips, or inspiration related to quilting. This can help foster a sense of community and enhance the overall customer experience. Overall, the data suggests that the quilting category on Amazon is performing well in terms of customer satisfaction. By continuing to prioritize quality, variety, and customer engagement, sellers can further enhance their success in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is daily, the most common location is cricut, the most common behavior is sew . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, related to quilting, is frequently mentioned in relation to three key users: daughter, wife, and friend. The daughter and wife are the top two users, with 92 and 90 mentions respectively, indicating a strong interest and involvement in quilting. The friend, with 79 mentions, also demonstrates a significant level of engagement. In terms of usage, the product is primarily associated with three main places: cricut, microwave, and mat. While the microwave may seem like an unusual place, it could suggest that the product is used for heat-related processes or perhaps for drying or setting certain materials. The cricut and mat, on the other hand, are more expected locations for quilting activities. The two most common uses of the product are sewing and gift-giving. Sewing, with 360 mentions, is by far the most prevalent usage, indicating that the product is primarily used for creating quilts or other sewn items. The mention of gift-giving, with 185 mentions, suggests that the product is also popular for making personalized gifts, which aligns well with the quilting category. Based on this analysis, we can draw some conclusions about the customer profile. The data indicates that the product is popular among individuals who have a strong interest in quilting, particularly daughters, wives, and friends. These users are likely to be experienced in quilting techniques and may have a passion for creating personalized items. They are also likely to be interested in sewing and enjoy giving handmade gifts. To cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's sewing capabilities and its potential for creating unique, personalized gifts. Offering tutorials or workshops on quilting techniques, as well as showcasing examples of quilts and gift ideas, could further engage this target audience. Additionally, collaborating with influencers or experts in the quilting community could help reach and connect with potential customers who share a similar interest in the craft.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mat, adhesive, clip, adhesion, grip. The most mentioned elements about mat are sticky(7.15%), overwhelming odor(1.89%).
The top 5 positive reviews are clip, mat, tin, adhesion, rotary cutter. The most mentioned elements about clip are good(2.58%), easy to work with(2.58%).
overwhelming odor1.89%
bad quality0.67%
do not have full usable 24x18 cut surface0.07%
easy to cut0.07%
easy to work with2.58%
good quality1.11%
rotary cutter2.46%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top cons of quilting products are related to the mat, adhesive, clip, adhesion, and grip. On the other hand, the top pro aspect mentioned is the clip. It is important to note that the data is limited to the top 5 cons and pros mentioned, and there may be other factors to consider. The mat seems to be a significant issue for quilters, as it is mentioned in both the top cons of the vacuum and tip. This suggests that there may be room for improvement in the quality and durability of mats used in quilting. Adhesive and adhesion are also mentioned, which could indicate that there are issues with materials sticking together properly during the quilting process. The top pro aspect mentioned is the clip, which could suggest that quilters appreciate tools that help them keep their materials in place. This could be an area for product development, as there may be ways to improve the design and functionality of clips used in quilting. Overall, it is important for companies to pay attention to the feedback of quilters and address the issues they are facing. This could involve developing new products or improving existing ones to better meet the needs of quilters. Additionally, companies should consider conducting more in-depth research to gain a better understanding of the challenges faced by quilters and how they can be addressed.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
adorable tin2

Based on the data provided, it seems that customers in the quilting category are primarily motivated by the product description, followed closely by price and advertising attraction. The product description being the top feature suggests that customers value detailed information about the product, such as its features, materials used, and any unique selling points. There are several reasons why the product description is crucial for buyers in this category. Firstly, quilting is a craft that requires specific tools and materials, so customers want to ensure they are purchasing the right product for their needs. A comprehensive product description helps them understand the product's suitability and functionality. Additionally, quilting enthusiasts often have specific preferences when it comes to materials, sizes, and designs. A detailed product description allows them to assess whether the product meets their requirements, leading to a higher likelihood of purchase. To optimize an Amazon listing based on this data, it is important to focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Include all relevant information about the product, such as dimensions, materials, thread count, and any unique features. This will help customers make informed decisions. 2. Highlight key benefits: Emphasize the advantages of the product, such as its durability, ease of use, or any special techniques it enables. This can help customers understand why they should choose this particular product over others. 3. Use high-quality images: Include clear and visually appealing images that showcase the product from different angles. This will give customers a better understanding of its appearance and quality. 4. Incorporate customer reviews: Display positive reviews and testimonials from satisfied customers. This social proof can instill confidence in potential buyers and increase their trust in the product. By optimizing the product description and considering these suggestions, sellers can better cater to the motivations of customers in the quilting category and increase the likelihood of making a sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long21
last long
last longer
last awhile
last last longer
longer lasting17
last longer
know sooner12
know sooner
2 year ago11
year ago
adhesive strong10
adhesive strong
adhesive durability good
adhesive good
adhesive hold up
stickiness increase8
stickiness last longer
different stickiness
stickiness go away over time
stickiness hold up more
stickiness issue address
large size7
large size
stay sticky long6
stay sticky longer
stay stickly longer
stay sticky long
sticky last long
4 last5

Based on the customer expectations mentioned, it seems that customers in the quilting category are looking for products that will last a long time and have a longer lifespan. They also want to know sooner about the quality and durability of the product they are purchasing. To meet these expectations, sellers in the quilting category should prioritize product development that focuses on creating high-quality, durable products that can withstand frequent use and washing. They should also consider incorporating features that make it easier for customers to determine the quality of the product, such as detailed product descriptions, customer reviews, and product testing. In terms of marketing promotion factors, sellers should focus on highlighting the durability and longevity of their products. They can do this by showcasing customer reviews and testimonials that speak to the longevity of their products. They can also offer warranties or guarantees that demonstrate their confidence in the quality of their products. Overall, by prioritizing product development that focuses on durability and quality, and marketing promotion that highlights these features, sellers in the quilting category can meet the expectations of their customers and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great deal!Aug. 2019
Great deal!
Quilting ❤️❤️
Robin Privett
Neat clips! Great for my rheumatoid arthritis! Easier than pins!!
Martha J Hill
DurableNov. 2019
Very good. First time I’ve used this brand. I like it
I would buy these again over and Cricut mat! Sticky, flat surface without the texture of Cricut mats. Held down thick vinyl without even moving a centimeter throwing off the cute and having to start over.
These came on time and as described. They are very handy when I'm crocheting and sewing. Keeps my fabric where I want it.
These mats are just ok if you dont mind the heavy chemical smell, it gave me a headache. The stickiness of the mat didnt last very long and it's more of a tacky feel then a sticky feel. If you dont mind any of that these mats will work for you, but for me I'm going to stick with cricut brand so far I have not found anything that came close to the cricut mats.
Five StarsNov. 2016
Work great!
has a good grip but the numbers are really small and hard to read not like the original mats that come with the cricut machine
ashly lawson
great mat, not cheap feeling, arrived in a timely matter. has a slight smell of new plastic. but it will go away

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