Quilting Fabric Assortments product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Quilting Fabric, Misscrafts 25pcs 8" x 8" (20cm x 20cm) Cotton Craft Fabric Bundle Patchwork Pre-Cut Quilt Squares for DIY Sewing Scrapbooking Quilting Dot Pattern
Craftido -21 Options- 100% Cotton Quilting Fabric Bundles 10pcs Fat Quarters 18”x21”-Medium Weight 5.2 oz- for Quilting, Sewing Project, Patchwork, DIY Crafts - Christmas
Craftido-19 Options-100% Cotton Fabric by The Yard in Solid Color 44”Wide by 3yd (9 ft) -Medium Weight 5.2 oz-for Quilting, Sewing, Crafts, Binding, Backing and Lining - Cream

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Quilting Fabric Assortments in question is quite high at 4.77 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 1796 reviews, it suggests that there is a significant number of customers who have purchased and reviewed this product. The high average rating and substantial number of reviews indicate that customers are generally satisfied with the Quilting Fabric Assortments. This suggests that the product meets or exceeds their expectations, and they are likely to recommend it to others. Based on this information, my advice would be to continue maintaining the high quality and customer satisfaction levels. It's important to consistently deliver on customer expectations and ensure that the product remains of high quality. Additionally, encouraging customers to leave reviews can help in building trust and attracting more potential buyers. Monitoring customer feedback and addressing any concerns or issues promptly is also crucial. This will help maintain a positive reputation and ensure that customers remain satisfied with their purchases. Overall, the data suggests that the Quilting Fabric Assortments have been well-received by customers, and it is important to continue providing a high-quality product and excellent customer service to maintain this positive trend.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is granddaughter, the most commonly moment of use is christmas, the most common location is backyard, the most common behavior is quilt together . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Quilting Fabric Assortments are family members, specifically granddaughters, daughters, and kids. This suggests that the product is likely being used for family-oriented activities such as quilting together or making masks. The top places where the product is used are in the backyard, school, and house, which further supports the idea that the product is being used for family activities. Given this information, it's likely that the customer profile for this product is someone who values spending time with their family and engaging in creative activities together. They may be interested in finding ways to bond with their loved ones and create meaningful memories. Additionally, they may be interested in finding ways to be more sustainable and eco-friendly, as making masks from quilting fabric is a great way to repurpose materials. Based on these insights, some suggestions for the customer profile might include marketing the product as a way to spend quality time with family, highlighting the eco-friendly aspects of the product, and showcasing the versatility of the fabric for both quilting and mask-making. Additionally, it may be helpful to target customers who are interested in DIY projects and crafting, as they may be more likely to be interested in using the product for creative activities.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are fabric, material, quality, square, color. The most mentioned elements about fabric are slim(31.93%), bad quality(6.30%).
The top 5 positive reviews are fabric, color, pattern, material, quality. The most mentioned elements about fabric are good quality(12.36%), good(7.26%).
bad quality6.30%
not good quality2.52%
good quality12.36%
look good6.34%
easy to put together1.24%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of the Quilting Fabric Assortments category is fabric, accounting for 49.58% of the mentions. The top five cons mentioned are fabric, material, quality, square, and color. On the other hand, the top pro aspect mentioned is also fabric, accounting for 37.40% of the mentions. From this data, we can conclude that fabric is a significant factor influencing both positive and negative sentiments within the Quilting Fabric Assortments category. It appears that customers have mixed opinions about the fabric used in these assortments. Some appreciate the fabric quality, while others express concerns about the material, squareness, and color options. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. Firstly, focusing on improving the fabric quality and material selection could help alleviate customer concerns. Offering a wider range of fabric options, including different patterns and colors, may also attract more customers and cater to diverse preferences. Additionally, it would be valuable to gather more specific feedback from customers regarding the cons mentioned. Understanding the reasons behind their dissatisfaction with the fabric, material, quality, squareness, and color could provide insights for targeted improvements. Overall, by addressing the cons and leveraging the pro aspect of fabric, product developers and selectors can work towards enhancing the overall customer experience in the Quilting Fabric Assortments category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
boast about the pride of their product1
bright color1
fun print1

Based on the data provided, it seems that customers primarily buy quilting fabric assortments due to the product description. This suggests that customers highly value detailed and accurate information about the product before making a purchase. The product description plays a crucial role in helping customers understand the fabric's quality, design, patterns, and other relevant details. Some reasons why the product description is the top feature could be: 1. Information: Customers want to know the specific features, materials, and dimensions of the quilting fabric assortments. A comprehensive product description helps them make informed decisions. 2. Visual representation: The product description may include high-quality images or videos that showcase the fabric's appearance, colors, and patterns. This visual representation helps customers visualize how the fabric will look in their quilting projects. 3. Differentiation: Quilting fabric assortments come in various styles, themes, and designs. A well-written product description can highlight the unique aspects of each assortment, making it easier for customers to choose the one that aligns with their preferences. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Detailed and accurate descriptions: Ensure that the product description provides comprehensive information about the fabric, including its composition, dimensions, thread count, and any other relevant details. Be specific and avoid vague or generic descriptions. 2. Highlight key features: Emphasize the unique selling points of the quilting fabric assortments, such as the variety of patterns, color combinations, or any special features that set them apart from competitors. 3. Use high-quality visuals: Include multiple high-resolution images that showcase the fabric's appearance from different angles. If possible, provide close-up shots to highlight the fabric's texture and patterns. 4. Customer reviews and ratings: Encourage customers to leave reviews and ratings for the quilting fabric assortments. Positive reviews can enhance the product's credibility and influence potential buyers. 5. Clear categorization and organization: Ensure that the quilting fabric assortments are appropriately categorized and organized on Amazon. This will make it easier for customers to find the specific type of fabric they are looking for. By optimizing the product description and implementing these suggestions, sellers can enhance the overall customer experience and increase the likelihood of customers choosing their quilting fabric assortments.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more pattern2
more pattern
99 % cotton2
100 % cotton
100 % cotton 10x10
floral print2
floral print
high quality version1
high quality
large size1
big size

Based on the customer expectations mentioned, it seems that customers are looking for a variety of patterns in high-quality quilting fabric assortments that come in large sizes. This suggests that customers are looking for a diverse range of options to choose from, with a focus on quality and quantity. To meet these expectations, sellers should prioritize product development that includes a wide range of patterns and designs, while ensuring that the fabric is of high quality. Additionally, offering larger sizes of fabric assortments can help to meet the needs of customers who are looking to create larger quilting projects. In terms of marketing promotion factors, sellers should focus on highlighting the variety of patterns and designs available in their quilting fabric assortments, as well as emphasizing the high quality of the fabric. Additionally, promoting the larger sizes of fabric assortments can help to attract customers who are looking to create larger quilting projects. Overall, by prioritizing product development that meets customer expectations and promoting these features in marketing efforts, sellers can better meet the needs of customers in the quilting fabric assortments category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Sue-Ann Mock
as describedJun. 2020
Made face mask for kids with this material.
Receive my fabric today . Was not pleased. The material is really thin and hard to hold in place. Colors are pretty but the picture looks better.
These arrived exactly as described. The fabric quality/thickness is just right for making masks. They are 20 cm x 20 cm pieces, which is just the right size for mask-making. The patterns and colors are fine. I'm picky, and not super into floral prints, and there are a bunch of those, but I've found enough fun ones I like to have made it a worthwhile purchase. If you are trying to find fabric for mask-making this is a good deal and the right fabric.
Made a quiltJul. 2022
I enjoyed working with this material.
The kids love it
MaskAug. 2020
I love my masks
Great selection!!!
Colors good, easy to work with.
Very good quality. Even cuts and clear bright fabrics. Will gladly purchase again. Nice addition to fabric stash. Will recommend.
See through!Oct. 2021
So very thin. Cute patterns though.

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