Raisins product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Sun-Maid Yogurt Covered Raisins Snack | Vanilla | .5 Ounce Bags | Pack of 8 Boxes with 10 Bags Each | Whole Dried Fruit | No Artificial Flavors | Non-GMO | Grown & Sourced In California, USA
Sun-Maid California Raisins | 32 Ounce Bag | Dried Fruit | No Sugar Added | Naturally Gluten Free | Non-GMO | Vegan And Vegetarian Friendly
FirstChoiceCandy Jumbo Seedless Raisins Great Snacks (Mix Golden & Black, 2 Pound)
Sun-Maid California Raisins And Vanilla Yogurt Covered Raisin Variety Pack | 1 Ounce Boxes | 6 Count | Pack Of 6 |Whole Dried Fruit Snacks| No Artificial Flavors | Non-GMO
Sun-Maid California Zante Currants Snack | 8 Ounce Bags | Pack of 3 | Whole Natural Dried Fruit | No Artificial Flavors | Non-GMO | Vegan And Vegetarian Friendly

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Raisins category has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 5639 reviews, it suggests that customers are generally happy with the product. If you are considering purchasing this product, it is likely that you will be satisfied with your purchase. However, it is always important to read through the reviews to get a better understanding of the product and any potential issues that other customers may have experienced. If you are a seller in the Raisins category, it is important to maintain a high level of quality and customer service to ensure that your customers are satisfied with their purchase. Encouraging customers to leave reviews can also help to increase your product's visibility and credibility on Amazon.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are kids, husbands, and families. This suggests that the product appeals to a wide range of consumers, including children and adults within a family setting. The high number of mentions by kids indicates that they enjoy consuming this product, while husbands and families also show significant interest. When it comes to the top three places where this product is used, grocery stores and the grocery itself are the most frequently mentioned locations. This implies that consumers primarily purchase this product from grocery stores, emphasizing its popularity as a household item. Additionally, California is mentioned as a place where the product is used, which could indicate a regional preference or availability. In terms of usage, the product is most commonly associated with being a snack, with a significant number of mentions. This suggests that consumers enjoy consuming it as a standalone snack option. Smoothies are also mentioned, albeit to a lesser extent, indicating that some consumers incorporate the product into their smoothie recipes. Based on this analysis, the customer profile for this product can be inferred as families with children, particularly husbands and kids, who frequently purchase it from grocery stores. The product is primarily used as a snack, but it also has potential for use in smoothies. To further cater to this customer profile, it would be beneficial to focus marketing efforts on highlighting the product's appeal to kids and families. This could involve creating engaging advertisements or packaging designs that resonate with children. Additionally, promoting the product's versatility in smoothie recipes could attract health-conscious consumers who enjoy incorporating nutritious ingredients into their beverages. Considering the popularity of the product in grocery stores, collaborating with retailers to feature the product prominently or offering special promotions could help increase visibility and sales. Lastly, conducting market research in California to understand the regional preferences and tailoring marketing strategies accordingly could be advantageous.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are raisin, berry, taste, bag, goji berry. The most mentioned elements about raisin are small(6.37%), dry(3.75%).
The top 5 positive reviews are raisin, taste, flavor, berry, goji berry. The most mentioned elements about raisin are fresh(4.97%), delicious(2.48%).
clump together0.75%
goji berry6.37%
good quality1.66%
goji berry8.90%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that raisins have both positive and negative aspects. The top con mentioned most frequently is raisin, followed by berry, taste, bag, and goji berry. On the other hand, the top pro aspect mentioned most is raisin. From the cons mentioned, it appears that some people may have concerns about the taste and flavor of raisins, as well as the presence of other types of berries or goji berries in the product. Additionally, the mention of the bag suggests that packaging or storage may be a concern for some consumers. On the positive side, raisins are mentioned as a pro aspect, indicating that many people appreciate this particular characteristic of the product. Based on this analysis, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the concerns related to taste and flavor. This could involve improving the quality or variety of raisins used, as well as ensuring that the product does not contain unwanted berries or goji berries. Secondly, the issue of packaging or storage should be considered. Providing a convenient and reliable packaging solution that keeps the raisins fresh and prevents any unwanted mixing with other ingredients would likely be appreciated by consumers. Lastly, it would be valuable to further understand the reasons behind the positive sentiment towards raisins. This could involve conducting consumer surveys or taste tests to identify specific qualities that consumers enjoy, and then highlighting these aspects in marketing and product development. By addressing these suggestions, it is possible to enhance the overall consumer experience and satisfaction with raisin products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
nutritional value3
good health benefit2

Based on the data provided, it seems that customers primarily buy raisins based on the product description, followed by price and brand reputation. The product description being the top feature suggests that customers are highly influenced by the information provided about the product, such as its quality, taste, nutritional value, and potential uses. Some reasons why the product description is the top feature could be that customers want to ensure they are purchasing the right type of raisins (e.g., organic, seedless, specific variety), understand the product's freshness and packaging, and learn about any additional benefits or unique selling points. Based on this information, optimizing the Amazon listing for raisins could involve the following suggestions: 1. Detailed and Accurate Descriptions: Provide a comprehensive and accurate product description that highlights the key features, benefits, and uses of the raisins. Include information about the variety, quality, taste, and any certifications (e.g., organic, non-GMO). 2. Nutritional Information: Include detailed nutritional information, such as calories, sugar content, fiber, and any other relevant details. This can help health-conscious customers make informed decisions. 3. High-Quality Images: Include high-resolution images that showcase the appearance, texture, and packaging of the raisins. This can give customers a better idea of what to expect and increase their confidence in the product. 4. Customer Reviews: Encourage customers to leave reviews and ratings for the product. Positive reviews can enhance the product's reputation and influence potential buyers. 5. Competitive Pricing: While price is not the top motivator, it is still a significant factor for customers. Ensure that the pricing is competitive compared to similar products in the market. By implementing these optimization strategies, sellers can effectively communicate the value and appeal of their raisin products, ultimately attracting more customers and increasing sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
100 % organic4
last long4
last long
fresh gogi berry3
fresher bag goji berry
goji berry
good quality goji berry
more raisin3
more moist raisin
more raisin
pure raisins
taste good
health benefit
do not raise price2
price do not go up

Analysis of Customer Expectations for Raisins: Based on the customer feedback, it is evident that there are three key expectations for raisins: 100% organic, good quality, and room for improvement. Let's delve deeper into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. 100% Organic: Customers are increasingly conscious about the quality and origin of their food. They expect raisins to be 100% organic, meaning they are produced without the use of synthetic pesticides, fertilizers, or genetically modified organisms. To meet this expectation, sellers should prioritize sourcing raisins from certified organic farms and clearly communicate the organic certification on their packaging and marketing materials. This will help build trust and attract customers who prioritize organic products. 2. Good Quality: Customers expect raisins to be of good quality, which includes factors such as taste, texture, and freshness. Sellers should focus on sourcing raisins from reputable suppliers who prioritize quality control measures throughout the production process. This can involve careful selection of grapes, proper drying techniques, and packaging that preserves freshness. Conducting regular quality checks and seeking customer feedback can help identify areas for improvement and ensure consistent quality. 3. Improvement: Customers have mentioned the need for improvement, but without specific details, it's important for sellers to gather more feedback to understand the areas that require enhancement. This can be done through surveys, social media engagement, or direct communication with customers. Once the areas for improvement are identified, sellers should prioritize addressing them in their product development plans. This could involve enhancing the taste, texture, packaging, or introducing new flavors or varieties to cater to different customer preferences. Suggestions for Product Development Prioritization: 1. Focus on sourcing organic raisins: Prioritize working with certified organic farms to meet the increasing demand for organic products. 2. Enhance quality control measures: Invest in quality control processes to ensure consistent taste, texture, and freshness of raisins. 3. Innovate with flavors and varieties: Explore new flavors or varieties of raisins to cater to diverse customer preferences and stand out in the market. Suggestions for Marketing Promotion Factors: 1. Highlight organic certification: Emphasize the organic nature of the raisins in marketing materials to attract customers who prioritize organic products. 2. Showcase quality assurance: Communicate the rigorous quality control measures in place to assure customers of the good quality of the raisins. 3. Engage with customers: Actively seek feedback from customers through surveys or social media platforms to understand their preferences and address any concerns promptly. By aligning product development and marketing strategies with these customer expectations, sellers can enhance their offerings, build customer loyalty, and differentiate themselves in the competitive raisin market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

taste greatOct. 2021
Taste great! It is not a good price; found out that it is cheaper at Winn Dixie. $3.29 a pkg or $39.48 a case of 12. Oh well.
Connie G.
GreatNov. 2020
Lily Niu
I bought 2 boxes and both boxes were opened on the side. Maybe they were stored in a humid enviorement?
May 2021
Okay, but they are too squishy - so much so that they clump up. It's messy and not very appetizing.
GoodMay 2020
Good shipping time, great quality. Too bad the price is over twice that of local supermarkets. Not available from Prime Fresh.
Four StarsMay 2017
The raisins were terrific ate them all at one sitting.
great productJun. 2017
Anna T
No complaints, would repurchase!
K. Kuykendall
These were rock-hard and inedible when we opened them; maybe we got the ones from the back of the shelf.

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