Raspberries product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Oregon Fruit in Syrup, Red Raspberries, 15 oz (Pack of 8)
Oregon Fruit Blackberries in Syrup, 15-Ounce Cans (Pack of 8)
Amish Wedding All Natural Seedless Black Raspberry Jam 18 Ounces (Pack of 2)
Cambridge & Thames Raspberry Preserves 12oz (3 Jars)
ASDA Raspberries in Light Syrup 300g

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the raspberry product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.01 out of 5 and a total of 127 reviews. This suggests that customers are generally happy with the quality of the raspberries they are receiving. However, it's important to note that this data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased this product. It's also possible that there may be some variation in the quality of the raspberries depending on the specific seller or brand. If you are considering purchasing raspberries on Amazon, it may be helpful to read through some of the reviews to get a better sense of the overall customer experience. Additionally, it may be worth considering purchasing from a seller or brand with a high rating and positive reviews to increase the likelihood of receiving high-quality raspberries.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is morning, the most common location is grocery store, the most common behavior is bake a pie . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users who mention the product are your friend, mother, and brother-in-law. This suggests that the product appeals to a diverse range of individuals within your social circle. In terms of the top three places to use the product, the grocery store emerges as the most popular choice, followed by Oregon and simply "grocery." This indicates that the product is commonly associated with grocery shopping, and it seems to have a strong presence in the state of Oregon. It would be interesting to explore why Oregon specifically stands out as a location where the product is frequently used. Regarding the usage of the product, baking a pie is mentioned twice, indicating that it is a popular way to utilize raspberries. Additionally, one mention suggests that the product can be used to eat literally anything, which implies its versatility and potential for various culinary applications. Based on this analysis, we can draw some conclusions about the customer profile. The product seems to appeal to a wide range of individuals, including friends, family members (such as your mother and brother-in-law), and potentially others within your social circle. The fact that the grocery store is the most frequently mentioned place suggests that the target audience is likely individuals who enjoy cooking or baking at home. The popularity of baking a pie as a usage indicates that the product may be particularly appealing to those who enjoy making desserts or incorporating raspberries into their sweet recipes. To further understand the customer profile, it would be beneficial to gather more information about the age range, interests, and preferences of the individuals who mention the product. Conducting surveys or interviews with these users could provide valuable insights into their motivations and preferences, allowing for more targeted marketing strategies and product improvements.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 3 negative reviews are can, raspberry, syrup. The most mentioned elements about can are damage(25.00%), dent(25.00%).
The top 5 positive reviews are flavor, blackberry, taste, black raspberry jelly, consistency. The most mentioned elements about flavor are good(20.00%), rich(5.00%).
no dented25.00%
black raspberry jelly5.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards raspberries is mixed. The top con aspect mentioned most is "can," which is not very informative. However, the other top cons mentioned include "raspberry," "syrup," and "undefined," which could suggest that some people find the taste or texture of raspberries to be too strong or overpowering. On the other hand, the top pro aspect mentioned is "flavor," which suggests that many people enjoy the taste of raspberries. To improve product development and selection, it may be helpful to focus on addressing the cons mentioned by consumers. For example, if some people find the taste of raspberries too strong, companies could consider developing products that blend raspberries with other fruits to create a more balanced flavor. Additionally, companies could work on improving the consistency of their raspberry products to ensure that they are not too syrupy or undefined. Overall, while there are some cons associated with raspberries, the fact that "flavor" is the top pro aspect mentioned suggests that there is still a lot of potential for this category. By addressing consumer concerns and developing innovative new products, companies can continue to capitalize on the popularity of raspberries and appeal to a wide range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it appears that customers are primarily motivated to buy raspberries based on the brand reputation of the product. This suggests that customers are likely to choose a well-known and trusted brand when purchasing raspberries. In terms of product description, it seems to be the top feature that customers are looking for when making a purchase. This could be because customers want to know more about the quality, freshness, and taste of the raspberries before making a decision. To optimize an Amazon listing for raspberries, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the brand reputation, the quality of the raspberries, and any unique selling points that set the product apart from competitors. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
come back1
come back
have not day late1
have not day late
order blackberry1
order blackberry
other flavor1
two different flavor

Based on the information provided, it is unclear what the specific customer expectations are for raspberries. However, as a general analysis, customers who purchase raspberries are likely looking for a high-quality, fresh product that is flavorful and nutritious. They may also be looking for raspberries that are sustainably grown and harvested. To meet these expectations, sellers should prioritize product development that focuses on producing high-quality raspberries that are fresh and flavorful. This may involve investing in better farming practices, such as using organic or sustainable methods, and ensuring that the raspberries are harvested at the peak of ripeness. In terms of marketing promotion factors, sellers should focus on highlighting the quality and freshness of their raspberries, as well as any sustainable or organic farming practices they use. They may also want to consider offering recipes or other ideas for how customers can use raspberries in their cooking or baking. Overall, by prioritizing product development and marketing efforts that focus on quality, freshness, and sustainability, sellers can meet the expectations of customers who are looking for high-quality raspberries.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jim L
This is the best Black Raspberry jam I have ever had...Bar None.!!!
Israel Vargas
It’s I little ticker by the chia
excellent product from Spain
What a waste of money, I had to give away most of my jars since they all expire 04/17/20!! Who can eat 8 jars of jam in approximately 45 days!
Deborah R
We love this product. My local grocery store had it for a few years and then it disappeared. Great flavor and soft chunks of real strawberries. Can’t say enough good things. Hope you like it as much as we do!
Great JamAug. 2021
This jam is so much better than anything I’ve ever been able to buy at a store. I’m totally hooked on toast with this jam.
Vicki Wilkins
This Seedless Black Raspberry Jam is the best thing this side of Heaven !!!! I use to pick it up at a Farmers Market but since I'm not going out much because of Covid I ordered it from Amazon !!! Just Wonderful !!!!
Amish jamsDec. 2019
I dislike that I have to order this. No one local carries it. But all the jams I have had are awesome
Oh yes!Feb. 2020
I completely disagree with the HHMcDaniel review who never even opened the jar to taste the product. This is the best black raspberry jam I’ve ever tasted, including my grandmother in-laws homemade with fresh raspberries picked from her own yard. Thick jam with lots of raspberry flavor and not too sweet. Price is too high but 2 jars will keep me satisfied for months to come so it’s worth a splurge a couple times per year. Puréed black raspberries are what make up black raspberry purée; no blackberries, no other filler fruits, preservatives, etc. Get yourself some!
Whisky Wrist
Black raspberries taste like nothing else. So good, I reordered and will again.

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