Raspberry product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kraft Creamy French Salad Dressing Single Serve (60 ct Casepack, 1.5 oz Packets)
Kens Fat Free Raspberry Vinaigrette Dressing (3 Case of 60)
Maple Grove Farms Fat Free Salad Dressing, Raspberry Vinaigrette, 8 Ounce
Hall & Perry Low Calorie, Low Fat, Keto Friendly Salad Dressing Packets - Greek Flavor in 10 Ready to Serve Pouches, 1 oz each
Hall & Perry Low Calorie, Low Fat, Keto Friendly Salad Dressing - 12 Ready to Serve Pouches, 1 oz each - Mango Poppy

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Raspberry category on Amazon is quite high at 4.55 out of 5. This indicates that customers are generally satisfied with the products in this category. Additionally, with a total of 795 reviews, it suggests that there is a significant number of customers who have purchased and reviewed Raspberry products on Amazon. The high average rating and the substantial number of reviews indicate a positive level of customer satisfaction. It implies that customers are finding value in the Raspberry products they purchase, and they are generally happy with their purchases. Based on this information, my advice would be to continue focusing on providing high-quality Raspberry products and maintaining a high level of customer satisfaction. It would be beneficial to encourage customers to leave reviews after their purchases, as positive reviews can help attract more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the Raspberry category on Amazon is performing well in terms of customer satisfaction. By maintaining a focus on quality and customer service, sellers in this category can continue to thrive and attract more satisfied customers.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is restaurant, the most common behavior is lunch . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Raspberry product is primarily used and mentioned by three key users: the husband, wife, and daughter. The husband is mentioned the most, with 23 mentions, followed by the wife with 10 mentions, and the daughter with 8 mentions. This suggests that the product appeals to a diverse range of family members, indicating its potential for widespread usage. In terms of usage locations, the top three places where the Raspberry product is used are restaurants (41 mentions), purses (32 mentions), and grocery stores (13 mentions). This indicates that the product is versatile and can be conveniently used in various settings, whether it's during meals at restaurants, carried in purses for on-the-go use, or purchased at grocery stores for home consumption. Furthermore, the top two usages of the Raspberry product are for lunch (33 mentions) and salad (21 mentions). This suggests that the product is commonly incorporated into lunchtime meals, particularly in the form of salads. This information can be valuable for marketing and product development purposes, as it highlights the specific mealtime and food preferences associated with the Raspberry product. Based on this analysis, the customer profile for the Raspberry product can be described as a family-oriented individual who values convenience and versatility. They are likely health-conscious, as indicated by the frequent usage in salads, and enjoy dining out at restaurants. They may also prioritize portability, as the product is often carried in purses. To further cater to this customer profile, it would be beneficial to emphasize the product's health benefits, convenience, and compatibility with various meal options in marketing campaigns. Additionally, exploring partnerships with restaurants or offering recipe suggestions for incorporating the product into salads could enhance customer engagement and satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are packet, dressing, taste, 5 pouch, baggies. The most mentioned elements about packet are break(3.03%), greasy(3.03%).
The top 5 positive reviews are taste, flavor, packet, dressing, salad dressing. The most mentioned elements about taste are good(19.53%), tasty(1.56%).
leak all over the others3.03%
5 pouch3.03%
salad dressing3.91%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Raspberry category has mixed sentiment. The top con aspect mentioned most is packet, which could refer to issues with packaging or portion size. Other cons mentioned include dressing, taste, and pouch/baggies. On the other hand, the top pro aspect mentioned is taste, indicating that consumers enjoy the flavor of raspberry products. To improve product development and selection, it may be helpful to address the packaging concerns mentioned by consumers. This could involve offering larger or more convenient packaging options, or improving the quality of existing packaging. Additionally, companies could focus on developing new and innovative raspberry products that address consumer needs and preferences. For example, they could explore new flavor combinations or offer products with unique health benefits. By listening to consumer feedback and investing in product development, companies can improve the overall sentiment and success of the Raspberry category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
convenient size1
fat free1
gluten free1
like the salad dress1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Raspberry category based on the product description. This is likely because the description provides important information about the product's features, benefits, and potential uses, which helps customers make informed purchasing decisions. Some possible reasons why product description is the top feature could include the fact that customers want to know exactly what they are buying, they want to understand how the product works, and they want to be able to compare different options within the category. Additionally, customers may be looking for specific information about the product, such as its nutritional content, ingredients, or manufacturing process. To optimize Amazon listings for products in the Raspberry category, it may be helpful to focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. This could include providing information about the product's nutritional content, ingredients, and manufacturing process, as well as any unique or innovative features that set it apart from other products in the category. Additionally, it may be helpful to include customer reviews and ratings, as well as recommendations from friends or other trusted sources, to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
check ingredient1
check ingredient
cleaner sweetener1
cleaner sweetener
combo pack1
combo pack
contain less1
contain less
other container
deep brown-black color1
deep brown-black color
easy to open lid1
easy to open
expiration date1
expiration date

Based on the information provided, it is unclear what specific customer expectations are for the Raspberry category. However, as Raspberry is a popular fruit with various uses, it is possible to make some general assumptions about what customers may be looking for. Firstly, customers may expect high-quality and fresh raspberries that are free from any defects or damage. They may also be looking for raspberries that are ripe and flavorful, as well as being sustainably and ethically sourced. In terms of product development prioritization, sellers should focus on ensuring the quality and freshness of their raspberries, as well as exploring ways to enhance their flavor and nutritional value. This could involve investing in new farming techniques or partnering with suppliers who prioritize sustainability and ethical practices. When it comes to marketing promotion factors, sellers should highlight the quality and freshness of their raspberries, as well as any unique selling points such as their sustainability or nutritional benefits. They could also consider offering promotions or discounts to encourage customers to try their products, as well as leveraging social media and other digital marketing channels to reach a wider audience. Additionally, partnering with chefs or food bloggers to showcase the versatility of raspberries in various recipes could also help to generate interest and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Three StarsApr. 2016
Packs to small
This product is great. I bought this to stash at work. Im on a cut and my lunches are mostly leafy greens and chicken breast. I shove a ton a mixed greens in a large Tupperware, top it off with ~200g of chicken, and I good to go. I have salt, pepper, and this dressing in my cubby and have set myself up for a no effort, low cal, tasty salad! 10/10 Will buy again.
G. Stains
love this salad dressing---it ships nicely--i had no problem with any broken packs--it ships fast--i love having individual packs i can grab and take with me--plus it is nice to have them at home and not dealing with a bottle of dressing--the taste if wonderful--i use it on more than just salad--this is my favorite dressing to buy--a box of it last me about 3 months---have never had problem of it going bad---
Karen B
ConvenientJan. 2019
My husband likes to take these to work to use on salads at the cafeteria.
Convient and does not taste like much of anything. Kraft products no long seem worth buying.
It wasn't Honey Mustard, it was French. Nothing special.
This dressing tastes different than what comes in a bottle at the grocery store. The only other places I've eaten this version of creamy french were restaurants. I'm glad to finally be able to purchase this for home.
I bought these to pack in on our recent family vacation so that I could *try* to be decent about my dietary choices while away from home. Ok, I knew I was going to indulge in a couple of treats because of where we were going, and I don't usually do that so very much, but this was a bigger then usual trip for us, and I didn't want to blow all of my treat points on salad dressing. These are very handy for that because you can slip the pouches in your purse, back pack or whatever. So, the pouches don't puncture too easily, and hold up to being smashed around in a bag for days. Hurray! I also really like that this is fat free, which is why I ordered it. The sodium is a bit higher then I'd like for the portion, and it has roughly 3/4 teaspoon of sugar in it, but truth be told, you can't get rid of all of that fat without replacing it with something, and usually salt and sugar are the go-to things in a commercial dressing, which is why I usually prefer to make my own when I'm at home. For me, I found that the portion amount is a bit bigger then I use now-a-days, so I generally don't use the whole packet, which helps reduce the impact of the sodium in particular. I would also prefer to not have to waste things. I spent a fair bit of time in my grandmother's home as a child, and she grew up in the great depression, so I had it drilled in my head that "though shalt not waste food," so I was inwardly wincing every time I had to throw a half-used packet away. So, I honestly think the portion size on this should be a little bit smaller, and then I'd feel like I was able to get everything out of it I paid for. And there are a lot of packets in this box, and I'm not seeing another vacation anywhere in sight, so it's probably a good thing I otherwise like the taste of these (although if you're used to the full fat version, this will take some adjusting for you that's for sure). And yep, I'm totally cheap enough to stick the half used packet in the fridge for my next salad if I'm using these at home ;) ...but if you travel a lot, or will be gone for a long time, or there are multiple people in your family who like salads and need a lower fat dressing then the restaurants will serve you, this could be a great solution for you.
Tastes great.Apr. 2019
Love the portability. Many restaurants do not offer French dressing. I come well prepared.
Not for meMay 2018
Personally did not like the taste. I should have sent it back

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